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"Story telling is a powerful communications tool that is becoming more and more recognized in the business community. These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations. As the author explains, we've been conditioned to believe that business communication should be clear, rational, objective, with no place for emotion or subjective thinking. Not true. The most powerful, persuasive communication has a human element: "Communication can't feel genuine without the distinctive personality of a human being to provide context. You need to show up when you communicate - the real you, not the idealized you.The missing ingredient in most failed communication is humanity. This is an easy fix. In order to blend humanity into every communication you send, all you have to do is tell more stories and bingo - you just showed up."

"Tugas karya akhir ini membahas mengenai program perencanaan Strategi Komunikasi Pemasaran yang menekankan pada komunikasi produk JJ Royal Coffee yang baru diiklankan pada tahun 2011 agar dapat menjual di tengah masyarakat terutama pada pasar kopi bubuk premium di Indonesia yang sangat cluttered. JJ Royal Coffee merupakan produk yang baru diiklankan sehingga harus dapat meningkatnya image dan posisinya sebagi kopi bubuk premium yang berkualitas dan diperuntukkan bagi khalayaknya. Program kampanye JJ Royal Coffee ini akan mengungsung tema besar "My Coffee Is My Best Friend". Idenya adalah pecinta dan penikmat kopi tahu mana kopi yang cocok untuk dirinya. Ide tersebut dari insight bahwa para pecinta dan penikmat kopi pasti akan mencoba varian kopi lainnya, tapi hanya satu kopi yang akan menjadi pilihan hatinya. Kampanye akan berlangsung selama setahun dalam 3 tahap dengan keseluruhan biaya kampanye sebesar Rp 7.812.365.000,00. Demi kelancaran dan kesuksesan kampanye ini akan dilakukan pula monitoring dan evalusai untuk dapat melihat efektivitas serta dampak dari kampanye terhadap objective, baik secara pemasaran maupun komunikasi.

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The focus of this study is to work and elaborate on Integrated Marketing Communication Strategy for JJ Royal Coffee of which just advertised on 2011. The strategy and plan are made to achieve good communication result and to sell this product to its audience, especially in Indonesian coffee market that really cluttered. JJ Royal Coffee is a new comer?s product that being advertised on with expectation is able to increase image and its positions as a high quality of premium coffee powder and for the audience intended. JJ Royal Coffee campaign program has a big theme of "My Coffee Is My best friend". The idea is coffee lovers and connoisseurs know which one is best for them, the idea of insight that connoisseurs and coffee lovers will definitely try other coffee variants, but they will be choose only one coffee as their preference. The campaign will be divided into 3 phases with an overall campaign costs amounted to Rp 7.812.365.000. While the campaign runs thought the year, the evaluation and monitoring could be done to control the effectiveness of this campaign."

"Tugas Karya Akhir ini membahas tentang Perencanaan Strategi Komunikasi terpadu Wallstreet Institutute Indonesia yang lebih menekankan aspek rasional. Dengan mengumpulkan data pasar yang ada maka diharapkanakan terkumpul berbagai dasar dan pertimbangan yang baik untuk menjalankan sebuah program perencanaan komunikasipemasaran terpadu untuk Wallstreet Institute Indonesia. Di tengah lembaga kursus bahasa Inggris yang semakin menjamur di Jakarta, Wallstreet Institute Indonesia memiliki awareness yang cukup baik meskipun Image “mahal” yang melekat pada Wallstreet Institute pada akhirnya mengurungkan target khalayak untuk membeli produk ini. Ternyata tidaklah cukup hanya awareness yang diperhatikan. Dari masalah tersebut kampanye ini dibuat untuk menggiring khalayak dari opini 'mahal' menjadi sebuah 'investasi' diri untuk masa depan mereka, menerpa target khalayak dengan product knowlegdes yang sebanding dengan investasi yang telah dikeluarkan, menciptakan emotional bonding, dan meningkatan awareness lebih tinggi lagi. Program kampanye ini akan menghabiskan biaya sebesar Rp 3.515.570.687 ,00 selama enam bulan masa kampanye. Demi kelancaran kampanye ini juga akan diawasi dan dievaluasi untuk melihat dampak dan efektivitas kampanye ini.

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This final assignment is about Integrated Marketing Communication Strategy Planning of Wallstreet Institute Indonesia that emphasizes the rational aspects. By doing a good research analysis, hoped we can make a good reason and basical information to develop the IMC strategy for Wallstreet Institute Indonesia.

Wallstreet Institute Indonesia has a good awareness around Jakarta. But, that is not enough. The target audiences decided not to buy this product due to 'expensive' image on this brand. From that problem, this campaign is made to lead the target audiences from the opinion of expensive to the opinion of investment to them self, tell them about benefits of product that are worth it, create emotional bonding with consumer, and increase awareness.

This Campaign Program will cost Rp 3.515.570.687,00 during six months of the campaign period. For the smooth running of this campaign will also be monitored and evaluated to see the impact and effectiveness of this campaign."

"Best Practice Workplace Negotiations offers a systematic approach to developing negotiating skills. It serves as an introduction to current best practices in negotiation that can be applied across a broad range of business situations. This up-to-the-minute course covers win-win vs. win-lose negotiations; the BATNA concept (best alternative to a negotiated agreement?what every negotiator should have in his mind before entering into any negotiation); walk-away price, or reserve point; negotiation as a logical set of process steps?preparation, initial moves, application of tactics, and post-deal evaluation; and the power of persuasive communication in negotiations. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through amaselfstudy."

"Program Corporate Social Responsibility menjadi fokus dalam penelitian ini. Secara khusus penelitian ini meneliti mengenai strategi komunikasi yang dijalankan oleh organisasi dalam upaya pencapaian objektif formal dari program CSR. Teori yang menjadi pedoman dalam penyusunan tesis ini adalah The Management Strategic yang dikemukakan oleh Grunig (1992). Grunig menyatakan bahwa untuk mencapai tujuan dari organisasi maka perlu dilakukan tujuh langkah yang dilakukan secara bertahap yaitu analisis stakeholders, analisis pubik, analisis isu, menyusun objektif formal, perencanaan, implementasi dan evaluasi. Metodologi yang digunakan dalam penelitian ini adalah metodologi kualitatif dengan pendekatan deskripsi. Unit observasi dalam penelitian ini adalah CCFI, SBS dan ketiga target sasaran PerpuSeru, yaitu perempuan, pemuda dan pengusaha Usaha Kecil Menengah. Pengamatan yang hanya didasari kedekatan latar belakang budaya tidak cukup untuk memahami karakteristik target sasaran. Penelitian ini menyimpulkan bahwa memahami target sasaran menjadi kunci utama keberhasilan sebuah program.

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The Corporate Social Responsibility program is the focus of this study. Specifically, this study examines the communication strategies undertaken by the organization in achieving the objective of formal CSR programs. Theories that guide in the preparation of this thesis is The Managemen Strategic by Public Realtion proposed by Grunig (1992). Grunig states that to achieve the goals of the organization, it is necessary to seven steps undertaken in stages: analysis of stakeholders, pubic analysis, issue analysis, establish a formal objective, planning strategy and tactics, implementing strategic and tactics and evaluate the impact of the strategy and tactics.

The methodology used in this study is a qualitative methodology to approach the description. The unit of observation in this study is CCFI, SBS and strategic publis of PerpuSeru, namely women, youth and entrepreneurs. Observations were only based on the proximity of cultural background is not enough to understand the characteristics of the target. This study concludes that the target understands the key of the success of a program."

"You've been there. You are about to deliver a presentation to a group of people. As you arrange your notes, your knees suddenly begin shaking. Then the strange muscle spasms begin. One eyelid twitches uncontrollably. The presentation you spent hours memorizing vanishes from your head.That's unfortunate. Oral expression--together with its nonverbal components--is the most important communication skill you can have. Think about it. In school, at home, at work you probably speak hundred of times each day, ...."