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"An easy-to-follow road map for building a high-profit practice."

"Sebagai perusahaan BUMN, PT KAI bertanggung jawab dalam melaksanakan nilai utama BUMN dan publicservice obligation (PSO). Selain itu, adanya persaingan dalam industri transportasi menjadi tantangan bagi PTKAI untuk bisa mempertahankan loyalitas pelanggan. Penerapan strategi electronic customer relationshipmanagement (E-CRM) merupakan strategi yang dapat digunakan untuk mempertahankan loyalitas pelanggan.Dalam melihat fokus tersebut, analisis ini akan menggunakan sepuluh faktor nilai E-CRM yang dapat diterapkanoleh perusahaan dan berpengaruh positif terhadap loyalitas pelanggan, antara lain customization (kostumisasi),interactivity (interaktivitas), cultivation (pengolahan), care (perawatan), choice (pilihan), online community(komunitas online), convenience (kenyamanan), personalization (personalisasi), site security (keamanan situs),dan rewards (penghargaan). Metode penelitian yang digunakan dalam studi ini adalah studi literatur dan kontenanalisis. Berdasarkan temuan dari hasil studi ini dapat disimpulkan bahwa PT KAI telah menerapkan sepuluhfaktor nilai E-CRM sebagai upaya untuk mempertahankan loyalitas pelanggan.

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As a state-owned enterprise (SOE), PT Kereta Api Indonesia (KAI) is responsible for upholding the core values

of SOE and fulfilling public service obligation (PSO). Furthermore, the existence of competition within the

transportation industry presents a challenge for PT KAI in maintaining customer loyalty. The adaptation of

electronic customer relationship management (E-CRM) strategies serves as an approach to sustain customer

loyalty. Through this focus, this analysis will utilise ten E-CRM value factors applicable to the company that

positively influence customer loyalty, including customization, interactivity, cultivation, care, choice, online

community, convenience, personalization, site security, and rewards. The research method used in this study is a

literature review and content analysis. Based on the findings of this study, it can be concluded that PT KAI has

implemented all ten E-CRM value factors as an effort to maintain customer loyalty."

"Perkembangan fashion di Indonesia saat ini mengalami kemajuan yang cukup signifikan. Keterlibatan konsumen dengan merek Dr. Martens di Indonesia, keingintahuan yang tinggi terhadap produk terlihat dari fans, likes, dan followers yang unggul secara jumlah dibandingkan dengan beberapa merek sepatu yang sekelas. Makalah ini meneliti keterlibatan konsumen terhadap merek Dr. Martens di Indonesia yang ditinjau melalui sosial media Facebook Dr. Martens Indonesia, Twitter @DocmartID, dan Instagram @docmartid. Meski keterlibatan dari konsumen tinggi namun nyatanya belum menjawab kebutuhan pasar di Indonesia. Melalui pengolahan data sekunder, ditemukan bahwa konsumen dari Dr. Martens di Indonesia, saat ini lebih cenderung populer. Tidak terasosiasi dengan subkultur dan label yang melekat dari merek ini sebelumnya (skinhead, punk, dan ska).

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The development of fashion in Indonesia is currently experiencing significant progress. Consumer engagement with the brand Dr. Martens in Indonesia, a high curiosity towards product seen from fans, likes, and superior in the number of followers compared to some brands of shoes on that class. This paper examines about the consumer engagement on Dr. Martens brand in Indonesia who reviewed through social media Facebook Dr. Martens Indonesia , Twitter @docmartid , and Instagram @docmartid. Despite the engagement of consumers high, but in fact has not responded to the needs of the market in Indonesia. Through secondary data processing, found that consumers of the Dr. Martens in Indonesia, it's more populer not still associated with the subculture and a label attached from this brand before (skinhead, punk, and, ska)."

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"Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that ôdolls are for girlsö was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the publicÆs imagination. Loaded with examplesùand packed with straightforward explanations of the processes that can lead to breakout hitsùthis book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market."

"ABSTRAKThe paper describes that guerilla marketing is not limited to traditional means. Nowadays, its use is noticeable in the online space. The greatest benefit of this tool is interactivity, inclusion, unlimited dissemination and feedback. Of course, in order to cope with guerilla marketing, organizations should keep in mind the following features: planning; content; design; user enrolment; execution processes; shares; crisis plan; a long list of addresses. There are a lot of tools to use in marketing, but it's important to choose the best one. Although guerilla marketing is a unique tool for small businesses that do not want to spend a lot of cost on advertising, they are rapidly starting to connect and well-known, large companies. As the modern consumer is becoming more passive and the range of products and services on the market is becoming more competitive, partisan marketing is offered to companies only for their benefit."