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"ABSTRAKMenjelang Pemilihan Umum Presiden Indonesia tahun 2014 ramai pemberitaan dengan isu kejahatan, pelanggaran hukum, kecurangan, atau bentuk tindakan lain yang tidak sesuai dengan nilai-nilai moral masyarakat yang dilakukan oleh kandidat calon Presiden, calon Wakil Presiden, atau pendukungnya. Dari sejumlah pemberitaan media massa dengan isu tersebut, peneliti menetapkan pemberitaan Metro TV dan TV One sebagai subjek dalam penelitian ini. Adapun metode yang digunakan adalah analisis framing. Metode tersebut digunakan untuk mengetahui makna dibalik tayangan berita Metro TV dan TV One pada periode 1 Mei 2014 sampai dengan 6 Mei 2014, 1 Juni 2014 sampai dengan 4 Juni 2014, dan 1 Juli 2014 sampai dengan 8 Juli 2014. Hasilnya, peneliti melihat fenomena ini sebagai suatu bentuk kejahatan tersembunyi. Terdapat hubungan yang tidak setara dan konstruksi yang bersifat merugikan yang terkandung dalam makna pemberitan Metro TV dan TV One. Disisi lain juga terdapat pemaksaan makna dan simbol yang mengganggu otonomi pihak lain.

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ABSTRACTAhead of 2014 Indonesian‟s Presidential Election news are crowded with the issue of crime, lawlessness, fraud, or any other action that is incompatible with the moral values of society by Presidential candidates, candidate for Vice President, or their enthusiasts. Based from a number of news on mass media regarding these issue, researcher establishes Metro TV and TV One news as a subject in this study. The method used is framing analysis. This method used to determine the meaning behind the news shows on Metro TV and TV One between the period of May 1st, 2014 until May 6th, 2014, June 1st, 2014 until June 4th, 2014, and July 1st, 2014 until July 8th, 2014. As a result, the researcher sees this phenomenon as a form of hidden crime. There are unequal relations and constructions that are detrimentals within the meaning of Metro TV and TV One news. On the other hand there is also an imposition of meanings and symbols that interfere with the autonomy of others.;"

"[Tahun 2014 merupakan tahun politik yang cukup panas. Rivalitas tidak hanya pada tokoh-tokoh politik yang terlibat, namun juga media pemberitaan. Namun, Persaingan ini meruncing pada suatu kontestasi, di mana kata kontestasi dipilih bukan karena kata dasar “kontes”, merujuk pada Kamus Besar Bahasa Indonesia ( 2004 ), kontestasi berasal dari kata “contestation” dengan kata dasar “to contest” atau bersinonim dengan “to dispute”: saling serang. Bukan tanpa alasan kata itu dipilih, karena realitas yang ada menunjukkan bahwa paket berita yang ditayangkan pada program-program pemberitaan. Pada tanggal 7 Juni dan 23 Juni Komisi Penyiaran Indonesia melayangkan surat teguran kepada dua stasiun televisi tersebut. Surat teguran yang dikirimkan menyangkut netralitas isi pemberitaan dan proporsi frekuensi penayangan siaran pers Pemilihan Presiden 2014. METRO TV dianggap terlalu memberikan suatu framing kepada pemirsa, mengenai kelebihan calon presiden Joko Widodo dan calon wakil presiden Jusuf Kalla. Sebaliknya, METRO TV memberi beban negatif pada pemberitaan calon presiden Prabowo Subianto dan calon wakil presiden Hatta Rajasa. Bersamaan dengan METRO TV, TV ONE juga mendapatkan teguran sebanyak dua kali berkaitan dengan netralitas isi siaran. TV ONE dianggap berpihak pada calon presiden Prabowo Subianto dan calon wakil presiden Hatta Rajasa dan menyerang calon presiden Joko Widodo dan calon wakil presiden Jusuf Kalla. Bagaimana kedua stasiun televisi pemberitaan ini membingkai realitas politik yang terjadi menjelang Peilihan Presiden sehingga dianggap tidak netral? Piming seperti apa yang berusaha dibentuk oleh redaksi? Jika memang tidak netral, apa yang menjadi agenda-setting redaksi pada pemberitaan tersebut?Dari hasil penelitian, METRO TV membingkai pemberitaan terhadap calon presiden Joko Widodo dan calon wakil presiden Jusuf Kalla dengan framing positif sementara sebaliknya, dengan menggunakan instrumen framing negatif terhadap calon presiden Prabowo Subianto dan calon wakil presiden Hatta Rajasa. Sementara TV ONE memberikan dukungan terhadap calon presiden Prabowo Subianto dan calon wakil presiden Hatta Rajasa, dan memberikan framing negatif pada calon presiden Joko Widodo dan calon wakil presiden Jusuf Kalla. Agenda-setting kedua televisi pemberitaan ini menurut penelitian ada dua tujuan. Pertama, membentuk citra positif calon yang didukungnya dan membentuk citra negatif pada lawan politik calon tersebut. Kedua, melakukan counter-strike atau serangan balik terhadap kampanye negatif yang menyerang calon yang didukungnya.;2014 was a year of considerable political heat. Rivalry was not only the political figures involved, but also the news media. However, competition was tapered to a contestation, in which said contestation was chosen not because the basic word "contest", referring to the Indonesian Dictionary (2004), contestation is derived from the word "contestation" basic words "to contest" or synonymous with " to dispute ": to attack each other. The word contestation was chosen because it shows that the package of news programs aired on the news. On June 7th 2014 and June 23rd 2014, Indonesian Broadcasting Commission sent a letter of reprimand to two television stations. Warning letter sent concerning neutrality, frequency, content, and the proportion of impressions press release Presidential Election 2014. METRO TV was considered too provide a framing to the viewers, about the vantage point of presidential candidates Joko Widodo and running mate Jusuf Kalla. Instead, METRO TV news gave a negative charge on the presidential candidate Prabowo and vice president Hatta Rajasa. Along with METRO TV, TV ONE also got a warning associated with the broadcast content. TV ONE is considered in favor of the presidential candidate Prabowo and vice president Hatta Rajasa and attacked the presidential candidates Joko Widodo and running mate Jusuf Kalla. How did both television stations conduct the news framing political reality that occurred prior to Presidential Election that was considered aligned? What kind of that was likely to be formed by the editors? If it was aligned, what was the agenda-setting of the editors on the news? From the research, METRO TV news framing of the Joko Widodo presidential candidate and running mate Jusuf Kalla with positive framing while on the contrary, by using the instruments of negative framing against presidential candidate Prabowo and vice president Hatta Rajasa. While TV ONE provides support for the presidential candidate Prabowo and vice president Hatta Rajasa, and give negative framing the presidential candidates Joko Widodo and running mate Jusuf Kalla. Agenda-settingof these televisions, according to the study, had two objectives. First, form a positive image of the candidate they support and forming a negative image on the candidate's political opponents. Second, conduct counter-strike or counterattack against the negative campaign that attacks the candidate they support., 2014 was a year of considerable political heat. Rivalry was not only the political figures involved, but also the news media. However, competition was tapered to a contestation, in which said contestation was chosen not because the basic word "contest", referring to the Indonesian Dictionary (2004), contestation is derived from the word "contestation" basic words "to contest" or synonymous with " to dispute ": to attack each other. The word contestation was chosen because it shows that the package of news programs aired on the news. On June 7th 2014 and June 23rd 2014, Indonesian Broadcasting Commission sent a letter of reprimand to two television stations. Warning letter sent concerning neutrality, frequency, content, and the proportion of impressions press release Presidential Election 2014. METRO TV was considered too provide a framing to the viewers, about the vantage point of presidential candidates Joko Widodo and running mate Jusuf Kalla. Instead, METRO TV news gave a negative charge on the presidential candidate Prabowo and vice president Hatta Rajasa. Along with METRO TV, TV ONE also got a warning associated with the broadcast content. TV ONE is considered in favor of the presidential candidate Prabowo and vice president Hatta Rajasa and attacked the presidential candidates Joko Widodo and running mate Jusuf Kalla. How did both television stations conduct the news framing political reality that occurred prior to Presidential Election that was considered aligned? What kind of that was likely to be formed by the editors? If it was aligned, what was the agenda-setting of the editors on the news? From the research, METRO TV news framing of the Joko Widodo presidential candidate and running mate Jusuf Kalla with positive framing while on the contrary, by using the instruments of negative framing against presidential candidate Prabowo and vice president Hatta Rajasa. While TV ONE provides support for the presidential candidate Prabowo and vice president Hatta Rajasa, and give negative framing the presidential candidates Joko Widodo and running mate Jusuf Kalla. Agenda-settingof these televisions, according to the study, had two objectives. First, form a positive image of the candidate they support and forming a negative image on the candidate's political opponents. Second, conduct counter-strike or counterattack against the negative campaign that attacks the candidate they support.]"

"ABSTRAKPenelitian ini dilatarbelakangi oleh situasi pada saat pilpres 2014, dimana The Jakarta Post sebagai saluran komunikasi politik menggunakan kolom editorial mereka sebagai ruang untuk mendeklarasikan dukungan kepada pasangan Jokowi-Jusuf Kalla. Untuk mengkaji keberpihakan yang dilakukan oleh The Jakarta Post tersebut, peneliti akan menggunakan analisis framing Gamson dan Modigliani untuk menganalisis 4 berita selama masa kampanye pilpres. Dimana analisis framing digunakan untuk melihat apakah dukungan pada kolom editorial berbanding lurus dengan pemberitaan selama masa kampanye. Selain melakukan analisis framing isi pemberitaan, juga digunakan faktor yang mempengaruhi isi content berita yaitu organisasi media milik Shoemaker dan Reese yang digunakan untuk menganalisis apakah dukungan yang dilakukan oleh media The Jakarta Post dipengaruhi oleh faktor tersebut. Hasil penelitian menunjukkan bahwa The Jakarta Postmembuat 4 wacana yang bernada positif kepada pasangan Jokowi-Kalla antara lain: pro demokrasi, memiliki visi-misi yang jelas, didukung oleh kelompok masyarakat, dan sosok yang sederhana. Hasil penelitian ini juga memperlihatkan bahwa terdapat pengaruh dari faktor organisasi media yang menyebabkan The Jakarta Post melakukan keberpihakan dan memberi dukungan kepada Jokowi-Kalla. Keberpihakan dan dukungan tersebut merupakan kebijakan organisasional secara kelembagaan dikarenakan adanya pengaruh baik pada tingkatan menengah manager dan editor dan tingkatan atas pemilik modal . Selain itu, keberpihakan yang dilakukan secara sadar oleh media The Jakarta Post didasrkan atas kesamaan visi-misi antara Jokowi-Kalla dengan media The Jakarta Post.

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ABSTRACTThis research is motivated by the situation during the 2014 presidential election, in which The Jakarta Post as a political communication channel uses their editorial column as a space to declare support to Jokowi Kalla. To examine the alignments made by The Jakarta Post, researchers will use Gamson and Modigliani framing analysis to analyze 4 news during the presidential election campaign period. Where framing analysis is used to see if supports in the editorial column is directly proportional to the coverage during the campaign period. In addition to analyzing the content framing of news, also used factors that affect the content news that Shoemaker and Reese mediaorganizations used to analyze whether the support made by The Jakarta Post media influenced by these factor . The results showed that The Jakarta Post made 4 discourses that positively to Jokowi Kalla, among others pro democracy, have a clear vision mission, supported by community groups, and a simplefigure. The results of this study also show that there is an influence of the media organizational factors that cause The Jakarta Post to support Jokowi Kalla. The supports are from institutional organization policies because of the influence from middle level manager and editor , upper level capital owner . In addition, the allegations made consciously by The Jakarta Post are based on the vision mission similarity between Jokowi Kalla with the media The Jakarta Post. "

"[ Penelitian ini ingin melihat bentuk keberpihakan yang dilakukan olehKompas.com, Detik.com, Republika.co.id dan Tempo.co terhadap pasangan calonpresiden dan wakil presiden pada Pemilihan Presiden 2014. Keberpihakan dilihatmelalui dua dimensi yang terdapat dalam konsep imparsialitas yaknikeberimbangan dan netralitas. Penelitian ini menemukan fakta bahwa pemberitaanyang dilakukan oleh media online yang diteliti cenderung tidak berimbang, dilihatdari tidak dimuatnya keterangan dua sisi dalam satu teks pemberitaan serta adanyapemfavoritan terhadap calon tertentu. Pemberitaan Kompas.com, Detik.com danTempo.co memfavoritkan pasangan Joko Widodo – Jusuf Kalla sementarapemberitaan Republika.co.id memfavoritkan pasangan Prabowo Subianto – HattaRajasa. Mengenai netralitas, mayoritas pemberitaan di Kompas.com, Detik.com,Republika.co.id dan Tempo.co tidak mencampurkan fakta dan opini. Namun,pemberitaan yang dilakukan oleh Kompas.com, Detik.com, Republika.co.id danTempo.co melakukan penyimpulan satu pihak., The study will examine how online media like Kompas.com, Detik.com,Republika.co.id and Tempo.co partially support the candidates of Indonesiapresident and vice president on Presidential Election 2014. Online media in thisstudy are those who does not have a direct affiliation to political interests. Theconcept of impartiality is used to identify the form of partiality. With followingdimensions: balance and neutrality, this study found some facts. First, aboutbalance, this study found a fact that online media which has been studied is notbalance when reporting news. It proved by only a few news that give both sidesopinion. This study also found that several media favoring certain candidates.Kompas.com, Detik.com and Tempo.co favoring Joko Widodo – Jusuf Kallawhile Republika.co.id favoring Prabowo Subianto – Hatta Rajasa. Second, aboutneutrality, this study found the majority of news in Kompas.com, Detik.com,Republika.co.id and Tempo.co did not mix the fact and opinion. However, thesemedia made one side conclusion by giving limited fact while reporting news.]"

"[Tesis ini membahas tentang budaya produksi dalam newsroom TVONE pada pilpres 2014. Budaya produksi media, berkaitan dengan komposisi dan struktur sosial internal dari para pekerja media dan hubungan yang dipelihara. Penelitian ini merupakan penelitian kualitatif dengan menggunakan studi kasus di dalam program “Presiden Pilihan Rakyat”. Untuk mengetahui budaya produksi dalam newsroom TVONE pada pilpres 2014, peneliti menggunakan observasi dan wawancara mendalam terhadap jurnalis TVONE. Hasil penelitian menunjukanbahwa individual level, level rutinitas media, level organisasi, level ekstra media serta level ideologi berperan dalam budaya produksi pada newsroom TVONE di pilpres 2014.;This research focused on the cultural production in newsroom TVONE at the 2014 presidential election. Media production culture, with regard to the composition and internal social structure of the media workers and relationships are maintained. This is a qualitative research that using case study on Presiden Pilihan Rakyat programme. To find out cultural production in newsroom TVONEat the 2014 presidential election, therefore the author use case study on Presiden Pilihan Rakyat TV programme. In order to find out the cultural production in newsroom TVONE at the 2014 presidential election, the author observed and interview the TVONE journalist. The results showed that individual level, routines media level, organization level, extra media level and ideology play a role in the cultural level of production in the newsroom of TVONE at the 2014 presidential election, This research focused on the cultural production in newsroom TVONE at the2014 presidential election. Media production culture, with regard to thecomposition and internal social structure of the media workers and relationshipsare maintained. This is a qualitative research that using case study on PresidenPilihan Rakyat programme. To find out cultural production in newsroom TVONEat the 2014 presidential election, therefore the author use case study on PresidenPilihan Rakyat TV programme. In order to find out the cultural production innewsroom TVONE at the 2014 presidential election, the author observed andinterview the TVONE journalist. The results showed that individual level,routines media level, organization level, extra media level and ideology play arole in the cultural level of production in the newsroom of TVONE at the 2014presidential election]"

"ABSTRAK

Penelitian ini bertujuan untuk mengamati reaksi LQ45 yang berbasis di Bursa Efek Indonesia dengan peristiwa politik nasional. Penelitian ini berfokus pada dua event nasional politik, yaitu: Hasil Pemilihan Presiden tahun 2009 (Quick Count) dan 2014 (Quick Count). Metode studi peristiwa yang digunakan dalam penelitian ini, dengan menggunakan panjang sebelas hari untuk periode event window, lima hari sebelum dan lima hari setelah kejadian. Reaksi didekati dengan abnormal return yang signifikan dan perbedaan yang signifikan rata-rata abnormal return antara sebelum tanggal acara dan setelah tanggal event selama periode event window. Hasil penelitian menunjukkan berbagai signifikan abnormal return dari setiap peristiwa politik. Dan berdasarkan uji statistik, tidak ada perbedaan yang signifikan rata-rata abnormal return antara sebelum dan pasca pemilihan presiden pada tahun 2009 dan ada perbedaan yang signifikan rata- rata abnormal return antara sebelum dan pasca pemilihan presiden tahun 2014.

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ABSTRACT

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This research is aimed to observe reaction of LQ45 based in Indonesian Stock Exchange to the national political events. This research is focusing on two national political events, which are: The Presidential Election Results in 2009 (Quick Count) and 2014 (Quick Count). The event study method is applied in this research, using eleven days length for window event period, five days before and five days after the event. The reaction is approximated by significant abnormal return and significant difference of average abnormal return between before event date and after event date during the event window period. The results show various significant of abnormal returns from each political event. Based on statistical test, there are no significant differences of average abnormal return between pre and post presidential election in 2009 and there are significant differences of average abnormal return between pre and post presidential election in 2014.

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"Tesis ini membahas mengenai hubungan faktor-faktor experiential positioning terhadap keputusan menonton TV Berita, dengan studi pada Metro TV dan tvOne. Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif, responden mahasiswa pascasarjana komunikasi Universitas Indonesia, berjumlah 170 orang. Metode analisa data dilakukan dengan analisa statistik deskriptif dan analisa Structural Equation Modeling (SEM) untuk membuktikan hipotesa dalam penelitian ini. Penelitian ini menunjukkan bahwa dimensi yang paling dominan dalam menjelaskan faktor-faktor experiential positioning Metro TV adalah dimensi karakter, sedangkan tvOne adalah dimensi tema. Dimensi yang paling dominan dalam menjelaskan keputusan menonton adalah dimensi keinginan menonton pada Metro TV, dan dimensi rencana menonton pada tvOne. Terdapat pengaruh yang signifikan positif antara experiential positioning terhadap keputusan menonton TV Berita, baik pada Metro TV maupun tvOne.

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This thesis focuses on the relationship between experiential positioning factors and viewers satisfaction in watching news tv, using Metro TV and tvOne as the case study. This quantitative research with explanatif design focuses on 170 university of Indonesia communication post graduate students. The data analysis method is done by using descriptive statistic analysis and structural equation modeling (SEM) analysis to prove the hipotesis of the research. This research shows the most dominant dimention in explaining experiential positioning factors in Metro TV is the character dimension, while tvOne is theme dimension. The most dominant dimension that explains the watching decision is the watching desire for Metro TV, and Planning to Watch dimension for tvOne. Positive and signifikan influences are found in experiential positioning to the news tv watching decision in both Metro TV and tvOne."

"Tesis ini membahas kasus perpindahan suara dalam Pemilihan Umum Presiden tahun 2014 dan 2019 yang merupakan pertandingan ulang antara Jokowi dengan Prabowo. Tujuan dari penelitian ini adalah untuk menjelaskan bagaimana perubahan suara para milenial urban pelajar pendidikan tinggi sebagai unit analisis, serta untuk mengetahui apakah media sosial berkontribusi dalam pengambilan keputusan tersebut. Menggunakan pendekatan Columbia dan Michigan dalam model sosial psikologis, kebaharuan yang disajikan adalah adanya perubahan konsep komunikasi massa yang telah bergabung dengan komunikasi interpersonal dalam konsep mass selfcommunication. Penelitian dilakukan secara kualitatif dalam paradigma post-positivism dengan metode holistic single-case study. Analisis dilakukan dengan teknik analisis pattern-matching logic dengan logika pencocokan pola model sosial dan psikologis. Hasil penelitian menunjukkan variabel sosial yang berkontribusi adalah agama dan etnis dari pemilih dan keluarga pemilih. Terkait dengan variabel psikologi, penelitian ini menunjukkan tidak adanya identifikasi partai, yang ada adalah evaluasi kandidat dan orientasi isu. Preferensi isu yang diinginkan adalah isu Hak Asasi Manusia dan Isu Perempuan. Kinerja petahana dipandang baik dalam infrastruktur dan buruk dalam manajemen manusia serta anggaran. Penantang memiliki koherensi identitas yang berbeda dengan kontestasi Pilpres 2014. Meme politik menjadi gerbang diskusi dalam kelompok sosial serta pencarian lebih lanjut dalam mengetahui identitas kandidat. Kemampuan kandidat dalam debat sangat berkontribusi dalam proses penetapan keputusan pemilih. Millenial swing voters tidak melakukan mass self-communication jika itu terkait dengan politik karena tidak ingin identitas politik mereka diketahui pengguna media berita daring dan media sosial.

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This thesis discussed about voting in the 2014 and 2019 Presidential Elections which was a rematch between Jokowi and Prabowo. The purpose of this study is to explain swing voters in college urban students millennial generation as unit of analysis, as well to find out whether social media contributes to their swing decisions.

By using Columbia and Michigan in the socio psychological model, the novelty presented was a change in the concept of mass communication that had been joined interpersonal communication in the concept of mass communication. The study was conducted qualitatively in the post-positivism paradigm with a single holistic case study method. The analysis had been done by matching the pattern of logic with matching pattern of social and psychological logic.

The results showed the social variables that contributed were religion and ethnicity of the voters and the voters' families. Related to psychological variables, this study shows there was no parties identification, but instead an assessment of candidates and discussion of problems. The preference issues that desired by millennial swing voters was Human Rights and Women's Issues. The incumbent's performance had been seen as good in infrastructure but poor in human management and budget. The challenger had a different identity coherence than on the last contestation in 2014.

Political memes lead to discussions in social groups as well as further findings of a candidate's identity. The ability of candidates in debates greatly contributes to the process of determining election decisions. Millennial swing voters did not engage in mass self-communication if it related to politics because they did not want their political identity to be known by press and on social media."

"[Evaluasi pemilih terhadap kinerja pemimpin politik menjadi pondasi bagi demokrasi, sehingga demokrasi dapat menghasilkan pemimpin politik dengan kinerja baik. Selain itu pemilihan umum juga menjadi sarana bagi masyarakat untuk menentukan kebijakan mana yang tepat untuk diaplikasikan, berdasar kepada janji kampanye calon presiden. Kajian ini berusaha menangkap pengaruh faktor-faktor sosial ekonomi di tingkat desa terhadap keterpilihan Jokowi dalam pemilihan presiden 2014. Penelitian ini menemukan bahwa tingkat kemiskinan, tingkat akses ekonomi dan kondisi infrastruktur desa serta kelas menengah berperan besar dalam kemenangan Jokowi. Temuan lain adalah bahwa paparan media, baik televisi maupun internet sangat berpengaruh dalam proses penentuan suara oleh masyarakat.

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..Voter evaluation of the political leader’s performance is the foundation for democracy, therefore democracy can produce a political leader with good performance. Elections are also a mean for the public to determine which policies are appropriate to be applied, based on the campaign. This study tried to capture the influence of socio-economic factors at the village level to the winning of Jokowi in 2014 election. The study found that poverty, economic access and infrastructure as well as the middle class plays a major role in the Jokowi’s victory. This study also found that media is influential to the vote decision.;Voter evaluation of the political leader’s performance is the foundation for democracy, therefore democracy can produce a political leader with good performance. Elections are also a mean for the public to determine which policies are appropriate to be applied, based on the campaign. This study tried to capture the influence of socio-economic factors at the village level to the winning of Jokowi in 2014 election. The study found that poverty, economic access and infrastructure as well as the middle class plays a major role in the Jokowi’s victory. This study also found that media is influential to the vote decision.;Voter evaluation of the political leader’s performance is the foundation for democracy, therefore democracy can produce a political leader with good performance. Elections are also a mean for the public to determine which policies are appropriate to be applied, based on the campaign. This study tried to capture the influence of socio-economic factors at the village level to the winning of Jokowi in 2014 election. The study found that poverty, economic access and infrastructure as well as the middle class plays a major role in the Jokowi’s victory. This study also found that media is influential to the vote decision.;Voter evaluation of the political leader’s performance is the foundation for democracy, therefore democracy can produce a political leader with good performance. Elections are also a mean for the public to determine which policies are appropriate to be applied, based on the campaign. This study tried to capture the influence of socio-economic factors at the village level to the winning of Jokowi in 2014 election. The study found that poverty, economic access and infrastructure as well as the middle class plays a major role in the Jokowi’s victory. This study also found that media is influential to the vote decision., Voter evaluation of the political leader’s performance is the foundation for democracy, therefore democracy can produce a political leader with good performance. Elections are also a mean for the public to determine which policies are appropriate to be applied, based on the campaign. This study tried to capture the influence of socio-economic factors at the village level to the winning of Jokowi in 2014 election. The study found that poverty, economic access and infrastructure as well as the middle class plays a major role in the Jokowi’s victory. This study also found that media is influential to the vote decision.]"