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"ABSTRAKPenelitian ini dilakukan untuk mengetahui pengaruh e-lifestyle terhadap internet advertising avoidance. Selain itu juga, penelitian ini dilakukan untuk melihat manakah dari tiga dimensi internet advertising avoidance yang paling dipengaruhi oleh masing-masing dimensi e-lifestyle. Sampel pada penelitian ini adalah pengguna internet dengan durasi mengakses internet rata-rata minimal 2 jam dalam sehari. Data diolah dengan menggunakan metode Structural Equation Modelling. Hasil penelitian menunjukan bahwa e-lifestyle memiliki pengaruh positif terhadap internet advertising avoidance secara parsial. Hal ini karena hanya empat dari tujuh dimensi e-lifestyle yang berpengaruh signifikan terhadap internet advertising avoidance. Sedangkan dimensi internet advertising avoidance (cognitive avoidance, affective avoidance, behavioral avoidance) yang paling dipengaruhi oleh masing-masing dimensi e-lifestyle menunjukan hasil yang bervariasi.

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ABSTRACTThis study aims to analyze the effect of e-lifestyle on internet advertising avoidance. In addition, this study was conducted to see which of the three dimensions of internet advertising avoidance is most affected by the each dimension of e-lifestyle. Data for this research were collected from internet users who access the Internet at least 2 hours in a day. The data were analyzed using Structural Equation Modelling (SEM) method. The result of this research shows that e-lifestyle has a partially significant effect on internet advertising avoidance. This is because only four of the seven dimensions of e-lifestyle showed a significant effect on internet advertising avoidance. As for which dimension of internet advertising avoidance (cognitive avoidance, affective avoidance, behavioral avoidance) is most affected by the each of the e-lifestyle dimensions, the results varied."

"ABSTRAKPertumbuhan pengguna internet yang terus meningkat setiap tahunnya telah mengubah cara perusahaan melakukan bisnis dan berkomunikasi serta berinteraksi dengan konsumen. Hal ini mendorong pemasar untuk menerapkan strategi baru dalam mempromosikan produknya melalui internet. Namun, pengguna internet tidak selalu menunjukan sikap positif pada iklan yang ditayangkan di internet dan terjadilah penghindaran iklan di internet oleh para pengguna internet. Penelitian ini dilakukan untuk melihat pengaruh antara e-lifestyle dengan sikap penghindaran iklan di internet secara kognitif, afektif dan behavior. Dengan menentukan tipe penghindaran pada masing-masing kelompok e-lifestyle, pemasar atau pengiklan dapat mengembangkan strategi dalam mendesain dan mempublikasikan iklan mereka di internet, sehingga iklan mereka dapat efektif dan mencapai target mereka. Penelitian ini dilakukan dengan desain penelitian konklusif deskriptif. Penelitian ini juga menggunakan sampel 306 responden yang aktif menggunakan layanan internet dalam aktivitas kesehariannya dan memenuhi kualifikasi sebagai pengguna internet yang memiliki kecenderungan dalam mengabaikan iklan saat sedang berselancar di internet. Metode analisis yang digunakan adalah Structural Equation Modeling (SEM) dengan Lisrel 8.51. Hasil yang diperoleh menunjukan bahwa penghindaran iklan di internet paling besar adalah pada need-driven e-lifestyle yaitu secara afektif dan behavior. Sedangkan pada entertaiment-driven e-lifestyle menunjukan adanya pengaruh terhadap sikap penghindaran iklan di internet baik secara kognitif, afektif dan behavior. Hasil penelitian ini juga menunjukan adanya pengaruh sociability-driven e-lifestyle terhadap sikap penghindaran iklan di internet baik secara kognitif, afektif dan behavior. Selain itu, pada novelty-driven e-lifestyle juga menunjukan adanya pengaruh terhadap penghindaran pada iklan di internet secara afektif. Sedangkan, pada kelompok e-lifestyle lainnya tidak ditemukan pengaruh terhadap sikap penghindaran iklan di internet

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ABSTRACTThe positive growth of internet users has altered the way company operates its businesses and its interaction to the consumers. This encourages market to apply new strategy in order to promote its product through internet. However, internet users don?t always show positive attitude toward advertisements posted in the internet; thus, they seek to avoid those advertisements. This research aims to analyze the influence between e-lifestyle and the advertising avoidance in internet from the dimension of cognitive, affective and behavior. By identifying the types of avoidance in each e-life style group, marketers or advertisers can develop a strategy in designing and publishing advertisement in internet; consequently their advertisement will achieve its objective. This research is conducted with descriptive conclusive research designs. This study used 306 respondents who actively use internet services in their daily activity and satisfied the qualification as internet users with the tendency to ignore the ads on their internet surfing. The analytical method used is Structural Equation Modeling (SEM) with Lisrel 8:51. The result shows that advertising avoidance portions the greatest on need-driven e-lifestyle under the dimension of affective and behavior. However, entertainment-driven e-lifestyle displays the influence on internet advertising avoidance under the dimension of affective, cognitive and behavior. This study also shows an influence of sociability-driven e-lifestyle to internet advertising avoidance attitude in both cognitive, affective and behavioral dimension. In addition, the novelty-driven e-lifestyle also shows the influence of internet advertising avoidance affectively. Meanwhile, the rest of e-lifestyle groups do not exhibit any influence of internet advertising avoidance;"

"Penelitian ini bertujuan untuk mengetahui apakah dimensi respon kognitif,yang terdiri dari product/message thought, source-oriented thought, dan adexecution thought, memiliki pengaruh terhadap purchase intention denganattitude toward ads, frequency of clicking ads, dan ads recall sebagai variabelmediasi. Penelitian ini hanya mengukur keefektivitasan iklan internet berjenisbanner ads secara umum di Indonesia. Sampel penelitian ini adalah penggunainternet berkewarganegaraan Indonesia yang berusia di atas 18 tahun, sejumlah167 orang. Pengolahan data dilakukan menggunakan metode Structural EquationModelling (SEM) dengan software LISREL 8.70.Sebagian besar hipotesis pada penelitian ini terbukti sesuai denganpenelitian sebelumnya bahwa keefektivitasan internet advertising ditunjukkan danadanya keinginan pembelian (purchase intention) dan didukung oleh sikappengguna internet terhadap iklan (attitude toward ads) dan frekuensi mengklikiklan (frequency of clicking ads). Sebaliknya, hasil analisis menunjukkan bahwabeberapa hubungan tidak terbukti signifikan adalah product/message thoughtdengan frequency of clicking ads, source-oriented thought dengan attitude towardads, serta ads recall dengan purchase intention. Dari hasil pengolahan data padapenelitian ini juga terlihat hubungan antara product/message thought denganattitude toward ads, ad execution thought dengan frequency of clickingads,frequency of clicking ads dengan ads recall, dan attitude toward ads denganpurchase intention memiliki hubungan positif yang paling kuat di antarahubungan antar variabel laten yang setara lainnya.

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This study aims to determine whether the cognitive response’s dimensions,

which consists of the product / message thought, source-oriented thought, and ad

execution thought, having an influence on purchase intention by attitude toward

ads, frequency of clicking ads, and ads recall as mediating variables. This study

only measures the effectiveness of internet advertising in general manifold banner

ads in Indonesia. The sample was an Indonesian internet users over the age of 18

years, a number of 167 respondents. Data processing was performed using

Structural Equation Modeling (SEM) with LISREL 8.70 software.

Most of the hypotheses in this study are proved in accordance with previous

studies that demonstrated the effectiveness of internet advertising and intent to

purchase (purchase intention) and supported by internet users’ attitudes towards

advertising and frequency of clicking ads. In contrast, the analysis shows that

some significant effects were not proven which are product / message thought to

the frequency of clicking ads, source-oriented thought to the attitude toward ads,

and ads recall to purchase intention. From the data processing in this study, also

can be seen that effect between product / message thought to attitude toward ads,

ad-execution thought to frequency of clicking ads, frequency of clicking ads to

ads recall, and attitude toward ads to purchase intention which had the strongest

positive effects among latent variables."

"Penelitian ini membahas mengenai kreativitas iklan dari sisi subjektivitas khalayak, secara spesifik di bidang periklanan daring yang sedang berkembang pesat. Peneliti menggunakan riset Smith dan Yang (2004) sebagai acuan untuk memahami konsep kreativitas iklan dalam periklanan. Kreativitas iklan dalam penelitian ini juga dikaitkan dengan model Hierarchy of Effects (HOE). Penelitian ini menggunakan pendekatan kualitatif dengan paradigma konstruktivis dan strategi penelitian fenomenologi. Hasil penelitian menunjukkan bahwa responden dan informan cenderung mengingat iklan yang mereka lihat di media sosial dengan bentuk video. Sesuai dengan konsep kreativitas iklan, mereka memaknai kreativitas iklan mengacu pada aspek divergensi dan atau relevansi. Pada iklan berbentuk video, aspek divergensi harus tampil pada bagian awal supaya dapat menarik perhatian khalayak. Sedangkan aspek relevansi berkaitan dengan efektivitas penyampaian pesan promosi dari sebuah iklan. Pengalaman informan ketika berinteraksi dengan iklan daring didominasi pengalaman negatif. Internet merupakan medium dengan orientasi tujuan sehingga informan menganggap iklan daring merupakan pengganggu.

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This study discusses advertising creativity from audience subjectivity in online advertising which is the growing market of advertising. The concept of advertising creativity used in this research is taken from Smith and Yangs research (2004). Advertising creativity in this research will be associated with Hierarchy of Effects model (HOE). This is a qualitative research with constructivist paradigm. This study shows that respondent and informant tend to recall online ads that appeared in social media in form of video. In accordance with the concept of advertising creativity, they interpret creativity in an advertisement refer to divergence and relevance aspect. On video based ad, divergence aspect must shown in the beginning of the ad in order to grip attention. Meanwhile, relevance aspect is related to effectiveness of promotion message delivery to audience. Informants experience when interacting with online advertisements is dominated by negative experiences. They believe online advertisements are distraction. That is because internet is a goal-oriented medium."

"ABSTRAKBanyaknya pelaku Usaha Kecil Menengah (UKM) membuat kebutuhan bersaing antar pelaku semakin tinggi agar bisa bertahan dan terus melanjutkan usahanya. Dibutuhkan upaya promosi agar tujuan tersebut tercapai seperti dengan beriklan secara online, salah satunya dengan iklan facebook. Facebook menawarkan beragam pilihan tujuan promosi –sepertii drive online sales, increase local sales, promote app, dan increase brand awareness-- yang dikhususkan bagi para penggunanya yang memiliki bisnis. Komponen-komponen tersebut ditawarkan dengan harga terjangkau, sangat sesuai dengan pelaku Usaha Kecil Menengah yang memiliki budget terbatas. Namun, para pelaku Usaha Kecil Menengah masih banyak yang belum memahami cara penggunaan dan keuntungan-keuntungan yang diperoleh dengan menggunakan iklan facebook. Oleh karena itu, dengan menggunakan metode studi literatur, dalam makalah ini penulis ingin memaparkan peran iklan facebook sehingga mampu memenuhi kebutuhan promosi serta mempertahankan keberlangsungan usaha pelaku Usaha Kecil Menengah.

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ABSTRACTMany perpetrators of Small and Medium Enterprise (SME) make higher competing needs to survive and continue to carry out their business. It takes promotional efforts in order to achieve such of goals by online advertising, especially with facebook ads. Facebook offers a wide selection of promotional purposes, such as drive online sales, increase of local sales, increase brand awareness and promote the app which are all designed for facebook users who own the business. The components are offered at affordable price to SMEers who have limited budget. On the other hands, many SMEers do not understand how to use and what is benefit obtained by using facebook advertising. Therefore, by using literature study method, the author wanted to explain the role of facebook advertising to meet the needs and maintain business continuity of SMEs."

"Artikel ini menjelaskan dan membandingkan strategi periklanan di media sosial TikTok dan Instagram. TikTok menjadi semakin berpengaruh (Katadata.co.id, 2020), melampaui platform yang sudah lebih mapan seperti YouTube dan Instagram. Merespon perkembangan ini, Instagram mengembangkan fitur 'Reels' yang serupa dengan video TikTok untuk menjaga persaingan. Perubahan ini telah memengaruhi cara periklanan menggunakan user-generated video (UGV) (Zhang et al., 2020). Artikel ini menggunakan teori social media engagement (Colicev, et al., 2018) dan membandingkan dua platform media sosial yang paling sering digunakan, yaitu TikTok dan Instagram. Makalah ini berfokus untuk menjelaskan efektivitas strategi yang digunakan untuk iklan daring dengan membandingkan gulungan TikTok dan Instagram untuk memfasilitasi jenis iklan baru. Artikel ini berpendapat bahwa iklan di TikTok akan memiliki pengaruh yang lebih signifikan dibandingkan dengan Instagram.

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This article describes and compares advertising strategies on social media TikTok and Instagram. TikTok is becoming increasingly influential (Katadata.co.id, 2020), surpassing more established platforms such as YouTube and Instagram. Responding to this development, Instagram developed ‘Reels’ with similar features as TikTok videos to maintain competition. These changes have affected how advertising uses user-generated videos (UGVs) (Zhang et al., 2020). This article uses Colicev et al.’s (2018) social media engagement theory and compares two of the most used social media platforms, TikTok and Instagram. This paper focuses on explaining the effectiveness of strategies used for online commercials by comparing TikTok and Instagram reels to facilitate new kinds of advertising. The article argues that commercials on TikTok will have a more significant influence than on Instagram."

"Studi ini memberikan pemahaman komprehensif tentang periklanan online UKM adopsi sebelum dan selama Pandemi Covid-19. Di antara sampel homogen bertujuan UKM di Belanda, kami menemukan bahwa sebelum pandemi, UKM masih perlu ditingkatkan tentang pengetahuan tentang manfaat potensial dari periklanan online. Manfaat, bagaimanapun, miliki menjadi lebih jelas bagi UKM di tengah pandemi. Kami menunjukkan UKM dengan manajer yang tinggi kesadaran dan periklanan online yang intens dalam lanskap kompetitif dan konsumen mereka perilaku lebih cenderung mengadopsi periklanan online; namun, UKM dengan teknologi rendah, manusia, dan sumber daya keuangan cenderung tidak melakukannya. Kami juga menemukan situs web perusahaan, social media, dan iklan video online sebagai alat periklanan online paling efektif untuk UKM. Untuk Sepengetahuan penulis terbaik, makalah ini adalah yang pertama memberikan kontribusi untuk menangkap efek Covid-19 Pandemi pada iklan online UKM di Belanda.

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This study provides a comprehensive understanding of SMEs’ online advertising adoption before and during the Covid-19 Pandemic. Among a purposive homogenous sample of SMEs in the Netherlands, we find that previous to the pandemic, SMEs still need to improve on the knowledge of the potential benefits of online advertising. The benefits, however, have become more apparent for SMEs amid the pandemic. We show that SMEs with high manager awareness and intense online advertising within their competitive landscape and consumer behavior are more likely to adopt online advertising; yet, SMEs with low technological, human, and financial resources are less likely to do so. We also find that company websites, social media, and online video advertising as the most effective online advertising tools for SMEs. To the best of the author’s knowledge, this paper is the first contributing to capture the effects of Covid-19 Pandemic on SMEs’ online advertising in the Netherlands in the NetherlandsThis study provides a comprehensive understanding of SMEs’ online advertising adoption before and during the Covid-19 Pandemic. Among a purposive homogenous sample of SMEs in the Netherlands, we find that previous to the pandemic, SMEs still need to improve on the knowledge of the potential benefits of online advertising. The benefits, however, have become more apparent for SMEs amid the pandemic. We show that SMEs with high manager awareness and intense online advertising within their competitive landscape and consumer behavior are more likely to adopt online advertising; yet, SMEs with low technological, human, and financial resources are less likely to do so. We also find that company websites, social media, and online video advertising as the most effective online advertising tools for SMEs. To the best of the author’s knowledge, this paper is the first contributing to capture the effects of Covid-19 Pandemic on SMEs’ online advertising in the Netherlands.This study provides a comprehensive understanding of SMEs’ online advertising adoption before and during the Covid-19 Pandemic. Among a purposive homogenous sample of SMEs in the Netherlands, we find that previous to the pandemic, SMEs still need to improve on the knowledge of the potential benefits of online advertising. The benefits, however, have become more apparent for SMEs amid the pandemic. We show that SMEs with high manager awareness and intense online advertising within their competitive landscape and consumer behavior are more likely to adopt online advertising; yet, SMEs with low technological, human, and financial resources are less likely to do so. We also find that company websites, social media, and online video advertising as the most effective online advertising tools for SMEs. To the best of the author’s knowledge, this paper is the first contributing to capture the effects of Covid-19 Pandemic on SMEs’ online advertising in the Netherlands.

This study provides a comprehensive understanding of SMEs’ online advertising adoption before and during the Covid-19 Pandemic. Among a purposive homogenous sample of SMEs in the Netherlands, we find that previous to the pandemic, SMEs still need to improve on the knowledge of the potential benefits of online advertising. The benefits, however, have become more apparent for SMEs amid the pandemic. We show that SMEs with high manager awareness and intense online advertising within their competitive landscape and consumer behavior are more likely to adopt online advertising; yet, SMEs with low technological, human, and financial resources are less likely to do so. We also find that company websites, social media, and online video advertising as the most effective online advertising tools for SMEs. To the best of the author’s knowledge, this paper is the first contributing to capture the effects of Covid-19 Pandemic on SMEs’ online advertising in the Netherlands."

"Penelitian ini bertujuan untuk memahami advertising avoidance di Instagram pada generasi milenial dengan menggunakan advertising invasiveness. Penelitian sebelumnya menyimpulkan bahwa attention dan space invasiveness sebagai dimensi dalam advertising invasiveness. Perusahaan memperkenalkan produk mereka melalui iklan media sosial. Sebaliknya, non pemasar merasa diserbu ketika iklan muncul berulang kali. Data dikumpulkan dengan purposive sampling dari 280 pengguna Instagram kategori milenial di Indonesia. Structural equation model partial least square (PLS-SEM) digunakan untuk menganalisis hubungan antar variabel dan hubungannya terhadap advertising avoidance. Hasil penelitian menunjukkan bahwa pemasar perlu meminimalkan advertising invasiveness pada iklan di Instagram, dikarenakan terbukti signifikan positif terhadap advertising irritation, kemudian berpengaruh pada advertising avoidance. Selanjutnya, pemasar perlu memperhatikan advertising irritation, advertising skepticism dan sikap positif pengguna Instagram yang memediasi hubungan pengaruh antara advertising irritation dan advertising avoidance. Lebih jauh, space invasiveness dapat dipengaruhi oleh social influence yang signifikan positif. Namun, social influence tidak berhubungan terhadap attention invasiveness. Selain itu, Variabel psychological ownership juga tidak berpengaruh terhadap attention dan space invasiveness. Penelitian ini memberikan saran untuk penelitian selanjutnya dan implikasi manajerial untuk meminimalkan penghindaran iklan oleh non pemasar.

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The research aims to study advertising avoidance on Instagram in the millennial generation by using advertising invasiveness. Previous research proposed attention and space invasiveness as the dimension of advertising invasiveness. Companies introduce their products through social media advertising. In contrast, non- marketers feel invaded when advertising appears repeatedly. Data were collected with purposive sampling from 280 millennial users from Instagram in Indonesia. The structural equation model partial least square (PLS-SEM) was used to analyze the relationship between variables and their influence on advertising avoidance. The results show that marketers need to emphasize advertising invasiveness, because it is proven significant to advertising irritation, then leading the advertising avoidance. Furthermore, marketers need to pay attention to advertising irritation, advertising skepticism and positive attitudes of Instagram users which mediate the relationship between advertising irritation and advertising avoidance. Furthermore, space invasiveness can be influenced by social influence. However, social influence was not related to attention invasiveness. Furthermore, the psychological ownership variable also has no effect on both attention and space invasiveness. The article provides for the manager to minimize ad avoidance by non-marketer users and also suggestions to further research."

"Penggunaan sistem informasi (SI) oleh usaha kecil menengah (UMKM) merupakan suatu hal yang menarik untuk diketahui. Sistem dan teknologi tersebut disebutkan sebagai penggerak pembangunan yang memegang peranan penting dalam pertumbuhan berkelanjutan suatu organisasi bisnis. Perangkat lunak akuntansi dan e-commerce merupakan bentuk dari penggunaan sistem informasi yang sudah banyak dikenal oleh masyarakat.Skripsi ini membahas pengaruh perangkat lunak akuntansi dan e-commerce terhadap kinerja perusahaan pada usaha mikro, kecil, dan menengah (UMKM). UMKM yang menjadi sampel dalam penelitian ini adalah UMKM yang berada di Jabodetabek. Metode yang digunakan dalam pemilihan sampel adalah nonprobabilitas dengan cara convenience sampling. Responden yang dijadikan sampel dalam penelitian ada sebanyak 30 UMKM.Hasil dari penelitian ini adalah perangkat lunak akuntansi berpengaruh positif signifikan terhadap kinerja, baik diukur melalui ROA dan ROS. Sedangkan e-commerce berpengaruh negatif tidak signifikan terhadap kinerja bila diukur dengan ROA dan berpengaruh positif tidak signifikan bila diukur dengan ROS.

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The use of information system (IS) by small and medium enterprises (SMEs) are an interesting thing to be known. The system and technology play an important role in the sustainable growth of a business organization. Accounting software and e-commerce is a form of information systems that are widely known by the public.

This thesis discusses the impact of accounting software and e-commerce on firm performance in micro, small and medium enterprises (SMEs). SMEs located in Jabodetabek area to be sampled in this study. The method used in the selection of sample is non-probability sampling (convenience sampling). There are 30 SMEs who become the sample in this study.

The results of this study are accounting software has significant positive impact on performance, whether measured by ROA and ROS. While e-commerce has no significant negative impact on performance when measured with the ROA and e-commerce has no significant positive impact on performance when measured with the ROS."

"Dari sekian banyak cara untuk membangun brand image di dunia maya, penempatan iklan online pada suatu website telah menjadi suatu cara yang paling jitu dan paling banyak digunakan oleh para pengiklan. Meskipun penggunaannya telah sangat sering dan meluas, belum diketahui dengan jelas bahaya dan kerugian yang diakibatkan terhadap website yang menjadi host suatu iklan, khususnya dari sudut pandang pengakses situs yang dapat mempengaruhi sikap mereka atas website tersebut. Penelitian ini berusaha untuk menelaah isu tersebut dengan mengkaji lebih dalam pada aspek kongruitas iklan online terhadap sikap kinsmen. Penelitian ini menggunakan pendekatan kuantitatif dengan penggunaan regresi sederhana sebagai metode analisisnya. Data primer dikumpulkan melalui metode survey terhadap 100 responden dengan menggunakan pendekatan purposive sampling. Hasil dari penelitian ini mengindikasikan bahwa, meskipun terdapat pengaruh kongruitas iklan online terhadap sikap konsumen, pengaruh yang ditimbulkan sangatlah sedikit atau dengan kata lain tidak begitu signifikan.

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Of the many approaches to build a brand image on the internet, the placement of online advertising on the website has become one of the best way to enhance it. While the usage of online advertisement has been high and widespread, it is unclear whether the placement will cause harm or disadvantage for it's host website, especially from the way of visitor look at it in the way it could resulted in the change of their attitude towards the host website. This study addresses this issue by investigating the impact of online advertising placement and it?s congruity with the host website towards consumer attitude. This research used quantitative approach. As for the research analysis, simple regressions method was used. The primary data were collected through survey method with purposive sampling method using questionnaire given to 100 respondents. The result of this research indicate that online advertising congruity has such an insignificant impact towards consumer attitude. In addition of that, online advertising congruity indeed has some effect towards consumer attitude."