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Ditemukan 27743 dokumen yang sesuai dengan query
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Hurt, Karin B.
"A good story is often just the right method to effectively convey a message that supports an overall leadership communication plan. This issue explains how leaders can develop and use the art of storytelling to establish rapport, to enhance teamwork, and to send a message people will remember. It covers a step-by-step process to help incorporate storytelling in organizations. Also included is a case study based on the use of storytelling at Bell Atlantic and a job aid on story capturing and storytelling feedback."
Alexandria, VA: [American Society for Training & Development Press;American Society for Training & Development Press;American Society for Training & Development Press, American Society for Training & Development Press], 2003
e20428978
eBooks  Universitas Indonesia Library
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Gallo, Carmine, 1965-
"How did an American immigrant without a college education go from Venice Beach t-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories. Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever. In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn't it time you shared yours?"
London : Macmilan, 2016
658.45 GAL s
Buku Teks  Universitas Indonesia Library
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Smith, Paul, 1967-
"Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values • Engender creativity and innovation • Foster collaboration and build relationships • Provide coaching and feedback • Lead change • And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect."
New York: [American Management Association;, ], 2012
e20437090
eBooks  Universitas Indonesia Library
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Melissa
"ABSTRAK
Dalam praktik pemasaran di Indonesia, fenomena terjadinya word of mouth
dan penggunaan storytelling ditemukan terjadi pada kampanye produk mie instan
Indomie versi ?Cerita Indomie?. Dalam penelitian ini, peneliti ingin menggali apakah
storytelling mendorong proses terjadinya word of mouth dalam kampanye komunikasi
pemasaran terpadu ?Cerita Indomie?. Pendekatan penelitian yang digunakan adalah
pendekatan kualitatif. Hasil penelitian yakni penggunaan storytelling dalam
kampanye ?Cerita Indomie? mendorong proses terjadinya word of mouth yakni
kampanye ini mengikat merek dengan nilai dan emosi pada khalayak. Khalayak
merasa bahwa cerita Indomie merupakan cerita yang relevan dan dekat bagi mereka,
turut membagikan cerita personalnya sehingga cerita Indomie berkembang menjadi
word of mouth.

Abstract
In Indonesia?s marketing practice, the occurrence of word of mouth phenomenon and
the use of storytelling are founded in ?Indomie Story? version, which campaign the
Indomie noodle products in 2011. Researcher wants to discover whether storytelling
drives the process of occurrence of word of mouth in ?Indomie Story? campaign. In
this research, researcher uses qualitative approach. Researcher found that the usage of
storytelling in ?Indomie Story? campaign drives the process of occurrence of word of
mouth because the campaign binds the brand and audience with value and emotion.
Audience feels that Indomie story is relevant and close to them, so they share their
personal story and ?Indomie Story? becomes word of mouth."
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
S-Pdf
UI - Skripsi Open  Universitas Indonesia Library
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Wahyu Wibawa
"
Penelitian ini adalah mengenai efektivitas penggunaan media komunikasi internal
ditinjau dari pendekatan motif dan penggunaan sasaran dalam rangka sosialisasi
kebijakan oganisasi. Adapun tujuan penelitian adalah melihat faktor-faktor yang
berpengaruh terhadap motif responden audience dalam menggunakan media
komunikasi internal, dan kepuasan audience setelah menggunakan media
komunikasi internal tersebut dengan pendekatan teori Uses and Gratification.
Penelitian dilakukan dengan menggunakan metode kuantitatif dengan hasil
penelitian bahwa hanya terdapat satu faktor yang menentukan motif responden
dalam menggunakan media komunikasi internal, dan secara umum media
komunikasi internal belum memuaskan responden dalam memenuhi kebutuhan
informasi. Walaupun demikian, media website merupakan media yang paling
sering digunakan responden dalam memenuhi kebutuhan informasi.

ABSTRACT
This study is about the effectiveness of internal communication media in terms of
approach and the use of target motives in the socialization organization policy.
The purpose of the study is to see the factors that influence respondents motives
audience in using the internal communication media, and audience satisfaction
after using the internal communication media with approach of the Uses and
Gratification theory. The study was conducted using quantitative methods with the
findings that there is only one factor that determines the motives of respondents
using media in internal communications, and internal communications media in
general has not been satisfactory in meeting the information needs of the
respondents. However, media websites are the most commonly used media in
meeting the information needs of the respondents."
2013
T34887
UI - Tesis Membership  Universitas Indonesia Library
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Fernandes, Sujatha
New York: Oxford University Press, 2017
302.23 FER c
Buku Teks  Universitas Indonesia Library
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Riska Fatma
"Penelitian ini membahas mengenai bagaimana proses difusi inovasi mendongeng dan strategi agen perubahan dalam difusi inovasi mendongeng. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Metode pengumpulan data dilakukan dengan tiga metode yaitu observasi, wawancara, dan analisis dokumen. Informan dalam penelitian ini dilakukan dengan metode teknik snowball sampling. Adapun informan adalah orang terdekat informan utama yang merupakan anggota aktif komunitas Ayo Dongeng Indonesia. Temuan penelitian ini dianalis berdasarkan tujuh proses agen perubahan dari Everett Rogers. Hasil penelitian ini menunjukkan agen menyebarkan informasi mengenai pentingnya mendongeng dengan melakukan gerakan-gerakan mendongeng agar kegiatan mendongeng semakin dikenal. Melalui workshop, dongeng kejutan, dan festival dongeng yang diadakan menarik perhatian sebagian orang untuk mencoba melakukan hal yang sama seperti yang agen lakukan. Adapun strategi yang dilakukan Ariyo dalam difusi inovasi mendongeng adalah membangun nilai kepercayaan, menanamkan hal-hal positif dalam sistem sosialnya, membangun komunikasi interpersonal dan menumbuhkan rasa empati pada anggota komunitas.

This research discusses how the process of refinement diffusion and strategy in the diffusion of storytelling innovation. This research uses qualitative approach with case study. Methods of data collection is done by three methods, interviews, and document analysis. Informant in this research is done by technique of snowball sampling. The informant was the closest person who became an active member of the Ayo Dongeng Indonesia community. The findings of this study were analyzed by Mrs Everett Rogers. The results of this study is information that allows for storytelling by doing the storytelling movements for storytelling activities are increasingly recognized. Through workshops, surprise storytelling, and festival of storytelling that attract some people to try to do the same thing as done. Ariyo's strategy in innovation diffusion is to build trust, instill positive things in his social system, build interpersonal communication and foster empathy for community members."
Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2018
T52078
UI - Tesis Membership  Universitas Indonesia Library
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Yuni Herawati
"[ABSTRAK
Penelitian ini bertujuan untuk mengetahui pengaruh metode storytelling dalam
mengajarkan bahasa Inggris sebagai bahasa asing kepada anak pra-sekolah.
Penelitian dilakukan di sebuah taman kanak-kanak Pendidikan Anak Usia Dini
(PAUD). Subjek penelitian ini memiliki keterpajanan yang sangat terbatas
terhadap bahasa Inggris sebelum pemberian perlakuan dimulai. Penelitian ini
merupakan penelitian kuasi-eksperimental satu kelompok dengan pre-test, posttest
I dan post-test II. Kuesioner juga digunakan untuk mengetahui persepsi guru
terhadap metode pembelajaran storytelling ini. Teori yang digunakan dalam
penelitian ini adalah karakteristik perkembangan bahasa pada anak, pembelajaran
bahasa Inggris pada pemelajar usia dini, hipotesis masukan Krashen, hipotesis
interaksi Long, hipotesis keluaran Swain, dan scaffolding dari Bruner. Hasil
penelitian menunjukkan bukti-bukti bahwa pengajaran bahasa Inggris dengan
metode storytelling dapat meningkatkan penguasaan kosakata bahasa Inggris anak
baik kemampuan reseptif maupun produktif.

ABSTRACT
The aim of this study is to present the effects of the storytelling method for
teaching English as a foreign language to preschool children. The study was
carried out in a PAUD (Pendidikan Anak Usia Dini/Early childhood education
program). The children have a limited exposure to English at home and school.
The study is a quasi-experimental research with one group pre-test, post-test I and
post-test II design. A questionnaire was used to find out the teacher?s perception
about the storytelling method. Theories which are used in this study are child
language development?s characteristics (Santrock, 2007), teaching English as a
foreign language to young learners (Pinter, 2009), Krashen?s input hypothesis
(1983), Long?s interaction hypothesis (1996), Swain?s output hypothesis (2000),
and scaffolding (Bruner, 1957). The findings of this research seem to provide
some evidence to show that teaching English language through storytelling can
lead to the development of children?s receptive and productive vocabulary, The aim of this study is to present the effects of the storytelling method for
teaching English as a foreign language to preschool children. The study was
carried out in a PAUD (Pendidikan Anak Usia Dini/Early childhood education
program). The children have a limited exposure to English at home and school.
The study is a quasi-experimental research with one group pre-test, post-test I and
post-test II design. A questionnaire was used to find out the teacher’s perception
about the storytelling method. Theories which are used in this study are child
language development’s characteristics (Santrock, 2007), teaching English as a
foreign language to young learners (Pinter, 2009), Krashen’s input hypothesis
(1983), Long’s interaction hypothesis (1996), Swain’s output hypothesis (2000),
and scaffolding (Bruner, 1957). The findings of this research seem to provide
some evidence to show that teaching English language through storytelling can
lead to the development of children’s receptive and productive vocabulary]"
2015
T43639
UI - Tesis Membership  Universitas Indonesia Library
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Bidayatul Hidayah
"Fenomena intoleransi terutama dalam hal perbedaan agama marak terjadi pada remaja. Hal ini disebabkan oleh kebencian dan prasangka terhadap agama lain. Jika hal ini dibiarkan, maka yang terjadi adalah meningkatnya radikalisme yang berujung pada konflik antar agama. Studi survey baseline (n=343) menemukan partisipan yang memiliki pengalaman melakukan kontak dengan agama lain cenderung memiliki Inter-religious hostility yang lebih rendah dari pada partisipan yang tidak memiliki pengalaman kontak sama sekali. Merujuk pada Contact Hypothesis, Riset ini bertujuan untuk melihat lebih jauh mengenai Storytelling sebagai bentuk intervensi extended contact dalam mengurangi kebencian antar agama (Inter- religious hostility) dan Prasangka Agama. Studi ini melibatkan 163 partisipan remaja dengan menggunakan quasi experiment mixed design: within and between subject, dengan keseluruhan proses selama dua minggu. Dalam studi ini, partisipan intervensi diberikan akses tautan cerita pengalaman muslim di negara muslim minoritas selama lima hari berturut-turut. Hasil pengukuran pre-post serta komparasi kelompok intervensi dan kontrol menunjukkan bahwa storytelling sebagai extended contact terbukti secara signifikan menurunkan inter-religious hostility dan blatant prejudice namun tidak terbukti menurunkan subtle prejudice. Analisis tambahan ditemukan bahwa Extended contact Storytelling lebih efektif diterapkan pada kelompok dengan pengalaman kontak out group yang minim dan kelompok yang memiliki status equal/setara.

The phenomenon of intolerance, especially in terms of religious differences, is rife in adolescents. This is caused by hatred and prejudice against other religions. If this is allowed to do so, what will happen will be an increase in radicalism which will lead to conflicts between religions. The baseline survey study (n = 343) found participants who had experience of making contact with other religions tended to have lower inter-religious hostility than participants who had no contact experience at all. Referring to the Contact Hypothesis, this research aims to look further at storytelling as a form of extended contact intervention in reducing inter-religious hostility and religious prejudice. This study involved 163 adolescent participants using a quasi-experimental mixed design: within and between subjects, with the whole process for two weeks. In this study, intervention participants were given access to links to stories of Muslim experiences in minority Muslim countries for five consecutive days. The results of pre-post measurements and the comparison between the intervention and control groups showed that storytelling as an extended contact was proven to significantly reduce inter-religious hostility and blatant prejudice but was not proven to reduce subtle prejudice. Additional analysis found that extended contact storytelling was more effective in groups with minimal outgroup contact experience and groups with equal status."
Depok: Fakultas Psikologi Universitas Indonesia, 2020
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UI - Tesis Membership  Universitas Indonesia Library
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