Hasil Pencarian  ::  Simpan CSV :: Kembali

"A good story is often just the right method to effectively convey a message that supports an overall leadership communication plan. This issue explains how leaders can develop and use the art of storytelling to establish rapport, to enhance teamwork, and to send a message people will remember. It covers a step-by-step process to help incorporate storytelling in organizations. Also included is a case study based on the use of storytelling at Bell Atlantic and a job aid on story capturing and storytelling feedback."

"How did an American immigrant without a college education go from Venice Beach t-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories. Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever. In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn't it time you shared yours?"

"Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values • Engender creativity and innovation • Foster collaboration and build relationships • Provide coaching and feedback • Lead change • And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect."

"ABSTRAKDalam praktik pemasaran di Indonesia, fenomena terjadinya word of mouthdan penggunaan storytelling ditemukan terjadi pada kampanye produk mie instanIndomie versi ?Cerita Indomie?. Dalam penelitian ini, peneliti ingin menggali apakahstorytelling mendorong proses terjadinya word of mouth dalam kampanye komunikasipemasaran terpadu ?Cerita Indomie?. Pendekatan penelitian yang digunakan adalahpendekatan kualitatif. Hasil penelitian yakni penggunaan storytelling dalamkampanye ?Cerita Indomie? mendorong proses terjadinya word of mouth yaknikampanye ini mengikat merek dengan nilai dan emosi pada khalayak. Khalayakmerasa bahwa cerita Indomie merupakan cerita yang relevan dan dekat bagi mereka,turut membagikan cerita personalnya sehingga cerita Indomie berkembang menjadiword of mouth.

---

AbstractIn Indonesia?s marketing practice, the occurrence of word of mouth phenomenon andthe use of storytelling are founded in ?Indomie Story? version, which campaign theIndomie noodle products in 2011. Researcher wants to discover whether storytellingdrives the process of occurrence of word of mouth in ?Indomie Story? campaign. Inthis research, researcher uses qualitative approach. Researcher found that the usage ofstorytelling in ?Indomie Story? campaign drives the process of occurrence of word ofmouth because the campaign binds the brand and audience with value and emotion.Audience feels that Indomie story is relevant and close to them, so they share theirpersonal story and ?Indomie Story? becomes word of mouth."

"[ABSTRAKMendongeng mempunyai peran besar dalam proses pendidikan anak usia dini Meskipun demikian di Indonesia 53 orang tua dengan anak berusia kurang dari empat tahun tidak pernah mendongeng untuk anaknya dan hanya 10 yang melakukannya secara rutin 6 7 kali dalam seminggu Permasalahan yang dihadapi adalah orang tua mengetahui manfaat dari mendongeng tetapi belum ada pemicu untuk melakukan aktivitas mendongeng secara rutin Oleh karena itu program kampanye Komunitas Ayo Dongeng Indonesia ldquo Ayo Mendongeng Berbagi Kisah Berbagi Kasih rdquo dibuat dengan tujuan menggerakkan orang tua dengan stastus ekonomi dan sosial A dan B yang mempunyai anak usia 2 6 tahun untuk mendongeng secara rutin Biaya yang akan dikeluarkan untuk keseluruhan kampanye sebesar Rp 113 281 000.

---

ABSTRACTStorytelling has a major role in the process of early childhood education However in Indonesia 53 parents with children aged less than four years never storytelling for children and only 10 did so regularly 6 7 times a week The problem faced is parents know the benefits of storytelling but there is no trigger to perform routine activities of storytelling Therefore Komunitas Ayo Dongeng Indonesia campaign Let rsquo s Tell Story Sharing Stories Sharing Love was made with the intention to encourage the parents with the economic and social stastus A and B who have children aged 2 6 years to do storytelling on a regular basis The amount of budget spent for the whole campaign is Rp 113 281 000.; Storytelling has a major role in the process of early childhood education However in Indonesia 53 parents with children aged less than four years never storytelling for children and only 10 did so regularly 6 7 times a week The problem faced is parents know the benefits of storytelling but there is no trigger to perform routine activities of storytelling Therefore Komunitas Ayo Dongeng Indonesia campaign Let rsquo s Tell Story Sharing Stories Sharing Love was made with the intention to encourage the parents with the economic and social stastus A and B who have children aged 2 6 years to do storytelling on a regular basis The amount of budget spent for the whole campaign is Rp 113 281 000 , Storytelling has a major role in the process of early childhood education However in Indonesia 53 parents with children aged less than four years never storytelling for children and only 10 did so regularly 6 7 times a week The problem faced is parents know the benefits of storytelling but there is no trigger to perform routine activities of storytelling Therefore Komunitas Ayo Dongeng Indonesia campaign Let rsquo s Tell Story Sharing Stories Sharing Love was made with the intention to encourage the parents with the economic and social stastus A and B who have children aged 2 6 years to do storytelling on a regular basis The amount of budget spent for the whole campaign is Rp 113 281 000 ]"

"Penelitian ini adalah mengenai efektivitas penggunaan media komunikasi internal ditinjau dari pendekatan motif dan penggunaan sasaran dalam rangka sosialisasi kebijakan oganisasi. Adapun tujuan penelitian adalah melihat faktor-faktor yang berpengaruh terhadap motif responden audience dalam menggunakan media komunikasi internal, dan kepuasan audience setelah menggunakan media komunikasi internal tersebut dengan pendekatan teori Uses and Gratification. Penelitian dilakukan dengan menggunakan metode kuantitatif dengan hasil penelitian bahwa hanya terdapat satu faktor yang menentukan motif responden dalam menggunakan media komunikasi internal, dan secara umum media komunikasi internal belum memuaskan responden dalam memenuhi kebutuhan informasi. Walaupun demikian, media website merupakan media yang paling sering digunakan responden dalam memenuhi kebutuhan informasi.

---

This study is about the effectiveness of internal communication media in terms of approach and the use of target motives in the socialization organization policy. The purpose of the study is to see the factors that influence respondents motives audience in using the internal communication media, and audience satisfaction after using the internal communication media with approach of the Uses and Gratification theory.

The study was conducted using quantitative methods with the findings that there is only one factor that determines the motives of respondents using media in internal communications, and internal communications media in general has not been satisfactory in meeting the information needs of the respondents. However, media websites are the most commonly used media in meeting the information needs of the respondents."

"Skripsi ini membahas kegiatan mendongeng yang dilakukan di Taman Baca Keluarga Pelangi (TBKP) dalam upaya menumbuhkan minat baca anak-anak. Berbagai macam tipe, karakter dan gaya belajar anak dapat menimbulkan munculnya masalah dalam proses mendongeng. Penelitian ini bertujuan untuk memperoleh pemahaman mengenai proses kegiatan mendongeng dan nilai-nilai yang ditanamkan serta mengidentifikasi kendala-kendala yang terjadi dalam proses kegiatan mendongeng di TBKP. Jenis penelitian ini adalah penelitian kualitatif dengan metode studi kasus. Hasil penelitian menyatakan bahwa dalam upaya menumbuhkan minat baca pada anak, proses kegiatan mendongeng yang dilakukan kurang berjalan lancar karena adanya berbagai kendala yang muncul yang disebabkan oleh kurangnya pemahaman orang-orang tentang pentingya kegiatan mendongeng ini diadakan sehingga taman baca perlu melakukan pendekatan atau sosialisasi dengan masyarakat sekitar.

---

This Undergraduate thesis discusses on storytelling activity that was carried out in Taman Baca Keluarga Pelangi (TBKP) in the effort to increase children?s reading interest. Various types, characters and children?s learning styles can create or cause problems in the storytelling process. The purpose of this research is to gain an understanding about storytelling process and its values and it also identifies the obstacles that arise during the storytelling activity in TBKP. This type of research is called a qualitative research with a case study method. The result of this research stated that in the effort to raise children?s reading interest, storytelling activity that had been conducted was not running smoothly due to various difficulties arisen that was caused by the lack of people?s understanding on the importance of storytelling activities. Therefore, The TBKP needs to approach and make socialization with surrounding community."

"Penelitian ini membahas mengenai bagaimana proses difusi inovasi mendongeng dan strategi agen perubahan dalam difusi inovasi mendongeng. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Metode pengumpulan data dilakukan dengan tiga metode yaitu observasi, wawancara, dan analisis dokumen. Informan dalam penelitian ini dilakukan dengan metode teknik snowball sampling. Adapun informan adalah orang terdekat informan utama yang merupakan anggota aktif komunitas Ayo Dongeng Indonesia. Temuan penelitian ini dianalis berdasarkan tujuh proses agen perubahan dari Everett Rogers. Hasil penelitian ini menunjukkan agen menyebarkan informasi mengenai pentingnya mendongeng dengan melakukan gerakan-gerakan mendongeng agar kegiatan mendongeng semakin dikenal. Melalui workshop, dongeng kejutan, dan festival dongeng yang diadakan menarik perhatian sebagian orang untuk mencoba melakukan hal yang sama seperti yang agen lakukan. Adapun strategi yang dilakukan Ariyo dalam difusi inovasi mendongeng adalah membangun nilai kepercayaan, menanamkan hal-hal positif dalam sistem sosialnya, membangun komunikasi interpersonal dan menumbuhkan rasa empati pada anggota komunitas.

---

This research discusses how the process of refinement diffusion and strategy in the diffusion of storytelling innovation. This research uses qualitative approach with case study. Methods of data collection is done by three methods, interviews, and document analysis. Informant in this research is done by technique of snowball sampling. The informant was the closest person who became an active member of the Ayo Dongeng Indonesia community. The findings of this study were analyzed by Mrs Everett Rogers. The results of this study is information that allows for storytelling by doing the storytelling movements for storytelling activities are increasingly recognized. Through workshops, surprise storytelling, and festival of storytelling that attract some people to try to do the same thing as done. Ariyo's strategy in innovation diffusion is to build trust, instill positive things in his social system, build interpersonal communication and foster empathy for community members."