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"Film merupakan salah satu media penyalur aspirasi saran bahkan kritikan melalui simbol simbol yang muncul dalam film Film To Live karya sutradara Zhang Yimou yang dipublikasikan pada tahun 1994 merupakan sebuah film yang menggambarkan realitas kehidupan masyarakat Cina yang berlatarbelakang 3 periode kebijakan yang berbeda yakni kebijakan Land Reform 1950 1953 Kebijakan lompatan jauh ke depan 1958 1963 dan Revolusi kebudayaan kaum proletar 1966 1976 Walaupun film ini tidak menampilkan secara gamblang kritikan terhadap kebijakan pemerintah pada periode sejarah tersebut namun film ini dilarang peredarannya di Cina daratan karena dianggap mengkritik 3 kebijakan pemerintah tersebut Melalui pendekatan teori semiotik Pierce penulisan ini bertujuan menganalisis simbol simbol kritikan tehadap 3 kebijakan pemerintah Cina yang terlihat dalam film To Live.

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Movie is one of the medium which can deliver aspirations suggestions even crititiques through symbols that appear in some movie scenes To Live movie directed by Zhang Yimou which publicated in 1994 is represent chinese society life in 3 different policy periods there is Land Reform Policy 1950 1953 Great Leap Forward Policy 1958 1963 and the Great Proletarian Cultural Revolution 1966 1976 Eventhough this movie did not show critiques toward government policies clearly but this movie got banned in Mainland China because critical portrayal of some of the Communist government 39 s actions Through Pierce Semiotic theory this article aim to analyze symbols of criticism toward 3 China government policies in To Live movie."

"Penelitian ini mengkajipengaruhbrand experience terhadap brand satisfaction, brand trust dan brand loyaltydi Blitzmegaplex Grand Indonesia. Enam hipotesis dikemukakan dan secara empiris untuk mengujinya satu set data sampel yang terdiri dari 150 responden dikumpulkan di Blitzmegaplex Grand Indonesia. Hasil penelitian menunjukkan brand experience berpengaruh positif terhadap brand satisfaction dan brand loyalty secara signifikan. Berdasarkan temuan penelitian, implikasi managerial dibuat dan keterbatasan serta saran untuk penelitian selanjutnya. Penelitian ini memberikan kontribusi pengetahuan baru untuk literatur brand management yang sudah ada di Indonesia.

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This study examines the influence of consumer brand experience on brand satisfaction, brand trust and brand loyalty in Blitzmegaplex Grand Indonesia. Six hyphotheses are posited and in order empirically test them, a sample data set of 150 was collected from Blitzmegaplex Grand Indonesia.

The result indicate that brand experience positively influence brand satisfaction and brand loyalty in a significant way. Drawing from the study's findings, managerial implications are discussed and limitations and future research are suggested. By and large, this study immensely contributes new knowledge to the existing body of brand management literatur in Indonesia."

"Penelitian ini bertujuan untuk mengetahui pengaruh Brand authenticity terhadap Brand trust serta peran Brand trust sebagai mediator dalam membangun Brand Affect dan Brand loyalty pada konsumen brand HMNS di Jabodetabek. Penelitian ini didasarkan pada pemahaman bahwa brand authenticity memiliki peran penting dalam membangun hubungan yang kuat antara brand dengan konsumen. Metode penelitian yang digunakan adalah survei dengan menggunakan kuesioner yang diberikan kepada responden yang merupakan konsumen brand HMNS di Jabodetabek. Pengambilan sampel dilakukan secara purposive dengan mengedepankan kriteria usia minimal 18 tahun dan pengalaman konsumsi terhadap brand HMNS. Total sampel yang terkumpul adalah 149 responden. Hipotesis di uji dengan menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa Brand authenticity memiliki pengaruh yang signifikan terhadap Brand trust. Kemudian, Brand trust berpengaruh signifikan terhadap Brand Affect dan Brand loyalty.

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The purpose of this research is to cognize the influence of brand authenticity on Brand trust and the mediating role of Brand trust in building brand affect and brand loyalty among HMNS brand consumers in Jabodetabek. This study is based on the understanding that brand authenticity plays a crucial role in establishing a strong relationship between the brand and consumers. A survey method was employed, utilizing questionnaires distributed to HMNS brand consumers in Jabodetabek. The sampling was conducted purposively, with a minimum age requirement of 18 years and experience in consuming the HMNS brand. A total of 149 respondents participated in the study. The hypotheses were tested using Struktural Equation Modeling (SEM).The findings of the study indicate that brand authenticity has a significant influence on brand trust. Additionally, brand trust significantly affects both brand affect and brand loyalty. Furthermore, brand authenticity indirectly affects loyalty through brand trust. These results highlight the importance of brand authenticity in building a strong relationship with consumers. The findings have practical implications for brand communication and marketing strategies, emphasizing the need for brands to emphasize authenticity."

"Kepuasan dan komitmen terhadap suatu merek dapat mempengaruhi kesetiaan merek serta keinginan untuk membeli kembali merek tersebut. Penelitian ini bertujuan untuk melihat pengaruh dari kepuasan merek dengan anteseden nilai, kualitas dan ekuitas merek yang dirasakan serta komitmen merek dan dampaknya terhadap kesetiaan merek dan keinginan membeli kembali pada merek Toyota. Hasil survey dari 120 sampel dengan metode analisis structural equation modeling (SEM), menyatakan bahwa kepuasan dan komitmen terhadap merek secara signifikan berpengaruh positif terhadap kesetiaan merek dan keinginan membeli kembali merek khususnya pada merek Toyota. Walaupun hanya nilai dan kualitas merek yang dirasakan yang secara signifikan berpengaruh positif terhadap kepuasan merek.

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Brand satisfaction and brand commitment affected the automotive brand loyalty and repurchase intention. This study focused to analyze influence of brand satisfaction, with perceived brand value, quality, and equity as antesedents of brand satisfaction and brand commitment especially Toyota users and impacted their brand loyalty and repurchase intention to the Toyota brand. Survey of 120 sample who analyzed with structural equation modeling (SEM), suggested that brand satisfaction and brand commitment on automotive affecting their brand loyalty and brand repurchase intention. But only perceived brand value and quality that directly affected the brand satisfaction, perceived brand equity didn’t directly affect the brand satisfaction."

"Tujuan yang hendak dicapai melalui penelitian ini adalah untuk mengetahui tingkat awareness nasabah terhadap merek PermataBank Syariah, pengaruh faktor product quality dan service quality terhadap tingkat brand awareness nasabah terhadap merek Permata Bank Syariah dan hubungan faktor demografi terhadap tingkat brand awareness. Metode pengumpulan data yang digunakan adalah menggunakan kuesioner dengan teknik analisa deskriptif statistik dan analisa regresi linier berganda, terhadap 100 responden nasabah PermataBank Syariah di DKI Jakarta.Dari hasil penelitian dapat disimpulkan bahwa tingkat awareness nasabah terhadap merek PermataBank Syariah berada pada posisi brand recall. Variabel independen product quality dan service quality memiliki pengaruh yang signifikan terhadap brand awareness pada level 0.05. Pengaruh yang diberikan oleh masing-masing variabel tersebut adalah positif dimana setiap peningkatan variabel product quality dan service quality akan meningkatkan brand awareness.

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The objective of this research is to measure brand awareness, the correlation between product & service quality to brand awareness, and demographic factors to brand awareness. The result of the research was based on questioner with the analyst technique of descriptive statistics and multiple linear regression, collected from 100 respondents of PermataBank Syariah 's customers in DKI Jakarta.Based on the research, PermataBank Syariah has a brand recall from its customer. All independent factors, both product quality and service quality gives significant influence to its brand awareness, in 0.05 level. The increasing of all factors shall influence the value of brand awareness."

"Perkembangan industri fashion di Indonesia mengalami peningkatan yang baik terutama dari segi inovasi yang menyebabkan adanya brand-brand baru bermunculan, dimana konsumen umumnya merupakan milenial. Hal ini menyebabkan peran milenial semakin mendominasi sektor tersebut, sehingga pada penilitian ini bertujuan untuk mengetahui hubungan konsumen milenial dengan Fashion Innovativeness dan brand image dimensions(Cognitive, sensory, dan affective) pada brand fashion favorit,kontribusi brand image dimensions kepada lovemarks (brand love dan brand respect) dan pengaruhnya pada brand loyalty. Penelitian ini mengembangkan model lanjutan dari brand equity(CBBE) dan brand image dimensions. Model yang dikembangkan kemudian divalidasi menggunakan Structural Equations Modeling (SEM) berdasarkan data yang diperoleh melalui survey kepada konsumen yang memiliki brand fashion favorit kisaran usia 19-39 tahun. Hasil penelitian ini mengonfirmasi bahwa fashion innovativeness secara positif berpengaruh terhadap penggunaan brand image associations yang kemudian akan memengaruhi brand love dan brand respect serta terhadap brand loyalty. Implikasi manajerial serta saran bagi penelitian selanjutnya juga dibahas pada penelitian ini. 

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The development of fashion industry in Indonesia experiences a positive surge fundamentally from the innovation factor, which causes new brands to emerge, in which the main consumers are millenials. This causes the role of millenial to be more dominant in the afformentioned sector, hence this research aims to understand the relationship between millenials consumers and Fashion Innovativenes and Brand Image Dimensions (Cognitive, Sensory, and Affective) on favorite fashion brands, the contribution of Brand Image Dimensions towards Lovemarks (Brand Love and Brand Respect), and the impact toward Brand Loyalty.

This research developed the model modified from Consumer-based Brand Equity (CBBE) and Brand Image dimensions. The developed model was then validated using Structural Equation Modeling (SEM) based on data retreived from surveys on consumers, within the age of 19-39 years old, with favorite fashion brands. The findings confirmed that Fashion Innovativeness positively influenced the use of Brand Image Assosication which then further influenced Brand Love and Brand Respect, as well as Brand Loyalty. The managerial implications and recommendation of this reseatch will be further elaborated in this research."

"Penggunaan sosial media yang marak membuat perusahaan harus beradaptasi untuk dapat bertahan di industri. Salah satu cara untuk mengoptimalkannya dengan pemberdayaan pelanggan melalui komunitas berbasis sosial media. Indonesia dengan masyarakat mayoritas muslim menjadi negara yang tepat untuk melakukan bisnis busana muslim sehingga banyak perusahaan yang bergerak di bidang ini. Oleh karena itu, perusahaan harus memaksimalkan kualitas dan membangun loyalitas pelanggan terhadap merek. Penelitian ini akan membahas bagaimana pengaruh engagement type (active engagement level dan passive engagement level) terhadap psychological empowerment (intrapersonal empowerment dan interactional empowerment) dalam meningkatkan brand community commitment untuk menumbuhkan brand loyalty pada pelanggan. Dengan menggunakan metode Structural Equation Model (SEM) yang dilakukan pada aplikasi IBM AMOS 26, penelitian ini menemukan bahwa engagement type (active engagement level dan passive engagement level) berpengaruh positif terhadap psychological empowerment (intrapersonal empowerment dan interactional empowerment), psychological empowerment (intrapersonal empowerment dan interactional empowerment) berpengaruh positif terhadap brand community commitment, dan brand community commitment berpengaruh positif terhadap brand loyalty.

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The widespread use of social media makes companies have to adapt to be able to survive in the industry. One of the way to optimize it is by empowering customers through social media-based communities. Many companies are engaged in this industry because Indonesia is a country where the majority of people embrace Islam. Therefore, companies must maximize quality and build a strong brand loyalty. This study will discuss how the influence of engagement types (active engagement level and passive engagement level) on psychological empowerment (intrapersonal empowerment and interactional empowerment) in increasing brand community commitment to escalate brand loyalty among customers. Using the Structural Equation Model (SEM) method on the IBM AMOS 26, this study found that engagement type (active engagement level and passive engagement level) has a positive effect on psychological empowerment (intrapersonal empowerment and interactional empowerment), psychological empowerment (intrapersonal empowerment and interactional empowerment) has a positive effect on brand community commitment, and brand community commitment has a positive effect on brand loyalty."

"Penelitian ini bertujuan untuk mengetahui pengaruh emotional branding terhadap loyalitas merek sepatu futsal Specs. Emotional branding adalah konsep penciptaan citra merek yang bertujuan menjalin hubungan emosi yang mendalam antara merek dan konsumen melalui pendekatan-pendekatan yang kreatif dan inovatif. Konsep dasar dari proses emotional branding didasarkan pada empat pilar penting yaitu hubungan, pengalaman panca indera, imajinasi, dan visi. Penelitian ini menggunakan pendekatan kuantitatif. Survei dilakukan dengan menyebarkan kuesioner kepada 100 konsumen sepatu futsal Specs di Jakarta, Bekasi, dan Depok. Hasil penelitian menunjukkan bahwa emotional branding memiliki pengaruh positif yang kuat terhadap loyalitas merek sepatu futsal Specs.

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This research aims to explain the influence of emotional branding towards brand loyalty of Specs futsal shoes. Emotional branding is a concept about creating a brand image for creating a deep emotional relationship between brand and customer through creative and innovative approaches. There are four basic concepts of emotional branding: relationship, sensorial experience, imagination, and vision. This research used a quantitative approach. The survey was done by distributing 100 questionnaries to customers of Specs futsal shoes in Jakarta, Bekasi and Depok. The result shows that emotional branding has a strong positive influence towards brand loyalty of Specs futsal shoes."

"Pada era industri kecantikan yang semakin berkembang di Indonesia, persaingan di pasar kecantikan semakin ketat. Dalam konteks ini, celebrity endorsement telah menjadi salah satu strategi pemasaran yang signifikan untuk menarik perhatian konsumen dan membedakan merek di tengah persaingan yang sengit. Kehadiran selebriti dalam iklan atau promosi produk kecantikan bukan hanya sekadar menonjolkan citra glamor, tetapi juga dapat memberikan dampak yang mendalam terhadap perilaku konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorsement terhadap repurchase intention pada konsumen ReVeluv brand Azarine Cosmetic di Jabodetabek dengan menjadikan brand loyalty dan consumer perception of quality sebagai mediator. Penelitian menggunakan pendekatan kuantitatif dan teknik pengumpulan data kuantitatif menggunakan kuesioner. Penarikan sampel dilakukan melalui teknik non-probability purposive sampling dengan jumlah sampel sebanyak 110 responden yang memenuhi kriteria pemilihan responden. Kemudian, analisis data dilakukan menggunakan IBM SPSS Statistics 25 dan SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa brand loyalty dapat memediasi secara positif dan signifikan pada hubungan celebrity endorsement dan repurchase intention. Namun, consumer perception of quality tidak memiliki pengaruh pada hubungan celebrity endorsement dan repurchase intention. Selain itu, seluruh hubungan antar variabel dalam penelitian ini menunjukkan pengaruh yang positif dan signifikan, kecuali hubungan antara celebrity endorsement dengan repurchase intention dan consumer perception of quality dengan repurchase intention pada konsumen ReVeluv brand Azarine Cosmetic di Jabodetabek.

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In the growing beauty industry era in Indonesia, the competition in the beauty market is becoming increasingly intense. In this context, celebrity endorsement has become a significant marketing strategy to capture consumer attention and differentiate brands amid fierce competition. The presence of celebrities in beauty product advertisements or promotions is not only about highlighting a glamorous image but can also have a profound impact on consumer behavior. This research aims to analyze the influence of celebrity endorsement on repurchase intention among ReVeluv consumers of Azarine Cosmetic brand in Jabodetabek, considering brand loyalty and consumer perception of quality as mediators. The study adopts a quantitative approach, and quantitative data is collected through a questionnaire. Sample selection is carried out using non-probability purposive sampling techniques, involving 110 respondents who meet the criteria. Subsequently, data analysis is conducted using IBM SPSS Statistics 25 and SmartPLS 3.2.9. The research findings indicate that brand loyalty can positively and significantly mediate the relationship between celebrity endorsement and repurchase intention. However, consumer perception of quality does not have an impact on the relationship between celebrity endorsement and repurchase intention. Moreover, all relationships between variables in this study show a positive and significant influence, except for the relationship between celebrity endorsement and repurchase intention and consumer perception of quality with repurchase intention among ReVeluv consumers of Azarine Cosmetic brand in Jabodetabek."