Hasil Pencarian  ::  Simpan CSV :: Kembali

"[Penelitian ini menjelaskan mengenai komunitas merek dengan mengembangkan model yang menggambarkan bagaimana pandangan pelanggan atas unsur-unsur komunitas merek pada media sosial, yaitu pandangan pelanggan atas produk, pandangan pelanggan atas merek, pandangan konsumen atas perusahaan, dan pandangan pelanggan atas pelanggan lainnya, serta tingkat keterlibatan (community engagement) terhadap kepercayaan merek. Penelitian ini berfokus pada 129 sampel yang tergabung dalam komunitas merek GoPro dan datanyadiolah dengan menggunakan analisis regresi linear berganda dan analisis regresi multivariat. Dari hasil penelitian ini diketahui bahwa terdapat pengaruh dari unsur komunitas merek yakni pandangan pelanggan atas produk, merek, perusahaan, dan pelanggan lainnya dengan brand trust. Dan community engagement sebagai variabel moderasi terbukti memiliki pengaruh dari variabel di dalam penelitian.

---

This research explain about brand community by developing a model depicting how customers views with the elements of a brand community based on social media. (i.e brand, product, company, and other customers), also the level of community engagement towards brand trust. This research focused on 129 samples which joined in brand community of GoPro, and the data was tested by using multiple regression analysis and multivariate analysis regression. The result of this research indicated that the elements of brand community (customers views on product, customers views on brand, customers views on company, and

customers views on other customers) affected brand trust. And community engagement as a moderating variable also have a significant effect on the variables in this research.;This research explain about brand community by developing a model depicting

how customers views with the elements of a brand community based on social

media. (i.e brand, product, company, and other customers), also the level of

community engagement towards brand trust. This research focused on 129

samples which joined in brand community of GoPro, and the data was tested by

using multiple regression analysis and multivariate analysis regression. The result

of this research indicated that the elements of brand community (customers views

on product, customers views on brand, customers views on company, and

customers views on other customers) affected brand trust. And community

engagement as a moderating variable also have a significant effect on the

variables in this research., This research explain about brand community by developing a model depicting

how customers views with the elements of a brand community based on social

media. (i.e brand, product, company, and other customers), also the level of

community engagement towards brand trust. This research focused on 129

samples which joined in brand community of GoPro, and the data was tested by

using multiple regression analysis and multivariate analysis regression. The result

of this research indicated that the elements of brand community (customers views

on product, customers views on brand, customers views on company, and

customers views on other customers) affected brand trust. And community

engagement as a moderating variable also have a significant effect on the

variables in this research.]"

"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh hubungan customer-centric yang ada di dalam social media based brand community hubungan pelanggan dengan produk, merek, perusahaan, dan pelanggan lainnya terhadap brand trust, dengan mengukur efek moderasi dari community engagement dan brand community types. Responden penelitian ini sebanyak 220 responden, yang berasal dari dua tipe brand community yaitu customer-initiated brand community dan company-initiated brand community. Secara umum pengukuran dilakukan dengan menggunakan metode Structural Equation Modeling. Hasil yang didapatkan dari analisis penelitian ini adalah dari keempat elemen hubungan customer-centric hubungan pelanggan dengan produk, merek, perusahaan, dan pelanggan lain , hanya hubungan pelanggan-merek yang signifikan berpengaruh terhadap brand trust, sehingga hal tersebut menarik untuk diinvestigasi lebih lanjut. Selain itu, dalam penelitian ini juga didapatkan adanya efek moderasi dari community engagement dan community types dalam hubungan customer-centric terhadap brand trust.

---

ABSTRACTThis study aims to understand the influence of customer centric relationships in the social media based brand community customer relationships with product, brand, companiy, and other customers on brand trust, by measuring the moderating effects of community engagement and brand community types. The respondents are 220 respondents, coming from two types of brand community customer initiated brand community and company initiated brand community. In general, the measurement is done by using Structural Equation Modeling method. The results obtained from the analysis of this study are from the four elements of customer centric relationships customer relationships with products, brands, companies, and other customers , only customer brand relationships that signifcantly affect brand trust, so it is interesting to investigate further. In addition, this research also found moderation effect of community engagement and community types in customer centric relation to brand trust."

"Skripsi ini membahas mengenai gaya kepemimpinan yang diterapkan oleh Kepala Kantor Perpustakaan dan Arsip Kota Administrasi Jakarta Selatan. Penelitian ini dilakukan pada bulan September - November tahun 2012. Adapun tujuan diadakannya penelitian ini untuk mengetahui gaya kepemimpinan yang diterapkan oleh kepala kantor dan selanjutnya melihat bagaimana pencapaian visi dan misi yang terdapat di Kantor Perpustakaan dan Arsip Kota Administrasi Jakarta Selatan. Adapun pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan metode survei. Pengumpulan data yang dilakukan melalui kuesioner dan didukung dengan wawancara serta observasi langsung di lapangan. Adapun hasil penelitian menunjukkan bahwa gaya kepemimpinan yang diterapkan oleh kepala kantor ialah gaya kepemimpinan demokrasi. Dampak dalam penerapan gaya demokrasi ini ialah sebagian besar para pegawai memahami secara jelas tupoksi yang diembannya sehingga pelaksanaan misi berjalan lancar dan hampir mengalami kemajuan yang berkesinambungan dalam mewujudkan visi yang terdapat di Kantor Perpustakaan dan Arsip Kota Administrasi Jakarta Selatan.

---

This thesis analyzes the leadership style which is implemented by the Head of the South Jakarta Administration Library and Archive Office. This research was conducted in September - November 2012. The aim of this research is to understand the leadership style of the head of office and to observe how it affects the achievement of the vision and mission of the South Jakarta Administration Library and Archive Office. The approach used in this research is quantitative, conducted through a survey method. Collection of the data is carried out through questionaires and supported by a interview and a direct observation on the field. Results of the research show that the leadership style of the head of the office is democratic leadership. The effects of the implementation of this democratic leadership style is that most of the employees understand clearly the tasks that they are responsible of. This results in a smooth operation of their mission, nearly resulting in a continuous progress in achieving the visions of the South Jakarta Administration Library and Archive Office."

"Penelitian ini bertujuan untuk mengetahui pengaruh dari Brand Community Experience terhadap Brand Community Commitment serta pengaruhnya terhadap Brand Trust dan Brand Loyalty pada komunitas merek sepatu lari di media sosial. Responden penelitian ini sebanyak 328 responden dengan sampel yang digunakan adalah anggota aktif komunitas merek sepatu lari di media sosial yang berdomisili di Indonesia. Secara umum pengukuran dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) dengan menggunakan software SmartPLS. Hasil yang didapatkan dari analisis penelitian ini adalah seluruh dimensi dari Brand Community Experience memiliki pengaruh positif terhadap Brand Community Commitment terutama Information Experience. Brand Community Commitment juga berpengaruh positif terhadap Brand Attitude. Brand Attitude juga memiliki pengaruh positif terhadap Brand Trust dan Brand Loyalty serta Brand Trust memiliki pengaruh positif terhadap Brand Loyalty. Penelitian ini dapat membantu pengelola akun merek sepatu lari di media sosial untuk mengembangkan strategi yang tepat guna memaksimalkan pengalaman anggota dan meningkatkan komitmen mereka terhadap merek, dengan tujuan mendorong Brand Attitude yang positif, Brand Trust, dan Brand Loyalty terhadap merek, yang pada akhirnya dapat meningkatkan keuntungan bagi bisnis perusahaan.

---

This research aims to determine the influence of Brand Community Experience on Brand Community Commitment and its impact on Brand Trust and Brand Loyalty within the running shoe brand community on social media. The study involved 328 respondents who were active members of the running shoe brand community on social media residing in Indonesia. The measurement was conducted using the Structural Equation Modeling (SEM) method with the SmartPLS software. The results obtained from the analysis of this study indicate that all dimensions of Brand Community Experience have a positive influence on Brand Community Commitment, particularly the Information Experience. Brand Community Commitment also has a positive influence on Brand Attitude. Brand Attitude, in turn, has a positive influence on Brand Trust and Brand Loyalty. Additionally, Brand Trust has a positive influence on Brand Loyalty. This research can assist managers of running shoe brand accounts on social media in developing appropriate strategies to maximize members' experience and enhance their commitment to the brand, with the goal of fostering positive Brand Attitude, Brand Trust, and Brand Loyalty towards the brand, ultimately leading to increased profitability for the company."

"Skripsi ini membahas tentang pengaruh dari brand community Honda Brio yang terdiri dari brand kripsi ini membahas tentang pengaruh dari brand community Honda Brio yang terdiri dari brand community identification dan brand community commitment terhadap brand identification dan brand commitment Honda Brio dengan melihat peran mediasi dari brand attachment dan peran moderasi dari perceived community-brand similliarity. Pengolahan data dalam penelitian ini menggunakan analisis path dalam program Smartpls 2.0. Hasil penelitian ini membuktikan bahwa brand community secara signifikan mempengaruhi brand identification dan brand commitment, brand attachment memiliki peran mediasi yang penting sedangkan efek moderasi perceived community-brand similiariy hanya ada pada satu hubungan sedangkan efek moderasi perceived community-brand similiariy hanya ada pada satu hubungan.

---

This research discusses about the This research discusses about the effect of Honda Brio’s brand community which consists of brand community identification and brand community commitment on brand identification and brand commitment toward Honda Brio with the mediation role of brand attachment and moderation role of perceived community-brand similarity. Smartpls 2.0 was used to process the data.

The result of this research indicates that brand community has a significant effect on brand identification and brand commitment. Brand attachment play a full mediatin role but perceived community-brand similiarity only moderates one relation."

"Penelitian ini bertujuan untuk melihat Pengaruh Benefit terhadap Community Participation dari sebuah Online Brand Community dalam hubungannya Brand Trust dan Brand Commitment yang dikembangkan oleh J.Kang et al (2014). Pada penelitian ini sampel yang digunakan adalah anggota aktif dan terdaftar dalam online brand community. Jumlah responden pada penelitian ini sebanyak 284 responden. Untuk mengolah data digunakan Structural Equation Modelling dengan bantuan software LISREL 8.54. Hasil yang diperoleh dari analisis penelitian ini adalah social-psychological benefit dan moneter benefit memiliki pengaruh yang positif terhadap community participation. Selanjutnya community participation memiliki pengaruh yang positif terhadap kepercayaan terhadap merek (brand trust). Dan hasil analisis terakhir adalah kepercayaan terhadap merek (brand trust) memiliki pengaruh yang positif terhadap dan komitmen terhadap merek (brand commitment).

---

This study aims to investigate the role of Benefit towards Community Participation at Online Brand Community in the Relationship of Brand Trust and Brand Commitment developed by J. Kang et al (2014). In this study, the sample used is the members of online brand community. The number of respondents in this study are 284 respondents. Data processing phase in this research employs Structural Equation Modeling using software LISREL 8.54.

The findings obtained from this study is that benefits, particularly social-psychological benefit and monetary benefit, have a positive effect on community participation. Furthermore, community participation has a positive effect on brand trust. The final result indicates that brand trust has a positive effect on brand commitment."

"Penelitian ini bertujuan untuk menganalisis pengaruh dari brand community terhadap customer satisfaction dan brand loyalty. Penelitian ini juga ingin menganalisis pengaruh dari customer engagment di media sosial yang berbentuk frekuensi dan durasi mengunjungi brand pages terhadap brand community.Platform media sosial yang digunakan dalam penelitian ini adalah seperti Facebook, Instagram, Twitter, dan Youtube. Responden pada penelitian ini merupakan pengikut dari sebuah brand pages pada media sosial yang sudah disebutkan di atas dan berdomisili di Jabodetabek. Metode pengolahan data pada penelitian ini menggunakan structural equation modelling.Hasil yang diperoleh dari penelitian ini adalah frekuensi mengunjungi brand pages berpengaruh positif terhadap relevansi dari brand pages terhadap konsumen, relevansi brand pages memiliki pengaruh positif terhadap brand community, brand community berpengaruh positif terhadap customer satisfaction, dan customer satisfaction berpengaruh positif terhadap brand loyalty.

---

This study aims to analyze the influence of brand community on customer satisfaction and brand loyalty. This study also wanted to analyze the influence of customer engagment in social media in the form of frequency and duration of visiting brand pages to brand community.

Social media platform used in this research is like Facebook, Instagram, Twitter, and Youtube. Respondents in this study are followers of a brand pages on social media mentioned above and domiciled in Jabodetabek. Data processing method in this study using structural equation modeling.

The result of this research is frequency of visiting brand pages have positive influence to the relevance of brand pages to consumers, the relevance of brand pages have positive influence to brand community, brand community have positive effect on customer satisfaction, and customer satisfaction have positive effect on brand loyalty."

"Penelitian ini bertujuan untuk mengetahui pengaruh dari Social Networking Site (SNS) Brand Community Experience dan SNS Brand Community Commitment terhadap Brand Attitude dan Repurchase Intention dalam konteks BTS Twitter brand community. Sampel yang digunakan dalam penelitian ini merupakan anggota aktif dari komunitas brand BTS di Twitter yang berdomisili di Indonesia, berusia 18-29 tahun dan pernah membeli produk official merchandise BTS dalam kurun waktu 3 bulan terakhir. Kuesioner menggunakan platform Google Forms dan disebarkan secara online melalui Twitter. Terdapat sebanyak 419 responden yang berhasil dikumpulkan dalam penelitian ini. Selanjutnya, data yang dikumpulkan diolah dengan metode Partial Least Square - Structural Equation Modeling (SEM) dan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa semua dimensi dari SNS Brand Community Experience yaitu Information Experience, Entertainment Experience, Homophily Experience dan Relationship-based Experience memiliki pengaruh positif terhadap SNS Brand Community Commitment dengan pengaruh paling besar dari variabel Entertainment Experience. SNS Brand Community Commitment juga ditemukan memiliki pengaruh positif terhadap Brand Attitude dan Repurchase Intention. SNS Brand Community Commitment juga memediasi secara positif hubungan antara SNS Brand Community Experience (IE, EE, HE, RE) dengan Brand Attitude dan Repurchase Intention. Selebihnya, Brand Attitude juga memiliki pengaruh positif terhadap Repurchase Intention dan juga memediasi antara variabel SNS Brand Community Commitment dan Repurchase Intention.

---

This study aims to determine the effect of Social Networking Site (SNS) Brand Community Experience and SNS Brand Community Commitment on Brand Attitude and Repurchase Intention in the context of BTS Twitter brand community. The samples used in this study are active members of the BTS brand community on Twitter who resided in Indonesia, aged 18-29 years and have purchased BTS official merchandise products within the last 3 months. The questionnaire utilized Google Forms platform and was spread online through Twitter. There was a total data from 419 respondents who were successfully collected in this study. The data collected was processed using Partial Least Square - Structural Equation Modeling (SEM) method with the SmartPLS software. The results of this study indicate that all dimensions of the SNS Brand Community Experience, namely Information Experience, Entertainment Experience, Homophily Experience and Relationship-based Experience, have a positive influence on SNS Brand Community Commitment with the greatest influence coming from the Entertainment Experience variable. SNS Brand Community Commitment was also found to have a positive influence on Brand Attitude and Repurchase Intention. Moreover, SNS Brand Community Commitment also positively mediates the relationship between SNS Brand Community Experience (IE, EE, HE, RE) with Brand Attitude and Repurchase Intention. Lastly, Brand Attitude also has a positive influence on Repurchase Intention and also mediates between SNS Brand Community Commitment and Repurchase Intention variables."

"Peningkatan konsumsi pakaian masyarakat dari tahun mengalami peningkatan. Sebagai negara dengan mayoritas pemeluk agama islam, industri fashion muslim telah menjamur dan menyumbang kontribusi pada PDB dan ekspor nasional. Buttonscarves merupakan salah satu brand fashion muslim yang telah berhasil masuk ke pasar internasional. Untuk dapat bersaing di pasar internasional maupun nasional Buttonscarves melakukan strategi pendekatan yang berorientasi kepada pelanggannya. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh brand community identification dan reward terhadap brand loyalty melalui consumer brand engagement pada pelanggan Buttonscarves di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan menggunakan purposive sampling. Data yang diperoleh dari 100 orang responden dianalisis mengunakan SPSS melalui analisis statistik deskriptif dan uji regresi. Hasil penelitian menunjukan bahwa terdapat pengaruh antar variabel dalam model penelitian secara signifikan.

---

The increase in people's clothing consumption has increased from year to year. As a country with a majority of Muslims, the Muslim fashion industry has mushroomed and contributed to GDP and national exports. Buttonscarves is a Muslim fashion brand that has successfully entered the international market. To be able to compete in international and national markets, Buttonscarves carries out a customer-oriented approach strategy. The aim of this research is to analyze the influence of brand community identification and rewards on brand loyalty through consumer brand engagement for Buttonscarves customers in Jakarta. This research uses a quantitative approach with a survey method and uses purposive sampling. Data obtained from 100 respondents was analyzed using SPSS through descriptive statistical analysis and regression tests. The research results show that there is a significant influence between the variables in the research model."

"ABSTRAKPerkembangan teknologi dan informasi di Indonesia berdampak pada lingkungan bisnis yang menjadi semakin kompetitif. Salah satu sektor bisnis di Indonesia yang terkena dampak tersebut adalah sektor industri smartphone. Brand loyalty menjadi faktor penting dalam bertahan dalam berkompetisi dalam lingkungan bisnis tersebut. Penelitian ini dilakukan untuk melihat pengaruh dari customer engagement di dalam komunitas merek online untuk brand Xiaomi terhadap brand loyalty. Dalam penelitian ini, peneliti menggunakan metode kuantitatif. Sampel dalam penelitian ini adalah 100 responden yang aktif di komunitas merek online Mi Community yang berusia minimal 18 tahun yang pernah membeli produk brand Xiaomi setidaknya dua kali dengan menggunakan metode non-probability sampling serta teknik purposive sampling yang dilakukan secara online. Instrumen penelitian ini menggunakan kuesioner dan dianalisis menggunakan regresi linear. Hasil penelitian ini menunjukkan bahwa customer engagement berpengaruh terhadap brand loyalty sebesar 0,519.

---

ABSTRACT

In Indonesia, the growth of information and technology has an impact on the increasingly competitive business environment. One of the affected business sectors in Indonesia is the smartphone industry sector. Brand loyalty is an important factor in staying competitive in this business environment. This research was conducted to see the influence of customer engagement in the online brand community for the Xiaomi brand on brand loyalty. In this study, researcher used quantitative methods. The sample in this study was 100 respondents who were active in the Mi Community online brand community who were at least 18 years old who had bought Xiaomi brand products at least twice, using non-probability sampling methods and purposive sampling techniques conducted online. This research instrument used a questionnaire and analyzed using linear regression. The results of this study indicate that customer engagement has an impact about 0,519 on brand loyalty."