Hasil Pencarian  ::  Simpan CSV :: Kembali

"[ABSTRAKTesis ini membahas mengenai seberapa besar sikap dan brand romance darikonsumen untuk membentuk loyalitas terhadap merek smartphone yangpelanggan miliki saat ini. Responden berdomisili di Jakarta, Bogor, Depok,Tangerang, dan Bekasi. Brand Romance terbentuk dari tiga dimensi yaitukesenangan, gairah dan dominasi yang mempengaruhi emosional pelangganterhadap merek smarphone yang mereka miliki saat ini. Tujuan dari penelitian iniuntuk mengetahui seberapa besar pengaruh brand attitude dan brand romancedalam memprediksi loyalitas pelanggan terhadap merek smartphone. Penelitianini adalah penelitian kuantitatif dengan menggunakan kuisioner dan dianalisismenggunakan metode statistik deskriptif dengan program Analysis of MomentStructural (AMOS) 22. Hasil dari penelitian ini menyarankan perusahaan untuklebih meningkatkan hubungan emosional dengan pelanggan terutama Gen Y agardapat meningkatkan loyalitas pelanggan terhadap produk mereka.

---

ABSTRACTThis thesis discussed about how consumer?s attitude and brand romance canestablish brand loyalty towards any smartphone?s brand. Respondents lived inJakarta, Bogor, Depok, Tangerang, and Bekasi. Brand Romance consists of threedimensions there are pleasure, arousal, and dominance that affect the emotionalof customer?s smartphone to the brand that they have this day. The purpose of thisstudy was to determine how much the influence of brand attitude and brandromance can predict customer?s brand loyalty. This research was a quantitativeresearch using a questionnaire and analyzed using descriptive statistical methodof Moment Structural Analysis program (AMOS) 22. The results of this studysuggest the company to improve the emotional connection toward the customersespescially Gen Y that will enhance their loyalty to the brand;This thesis discussed about how consumer?s attitude and brand romance canestablish brand loyalty towards any smartphone?s brand. Respondents lived inJakarta, Bogor, Depok, Tangerang, and Bekasi. Brand Romance consists of threedimensions there are pleasure, arousal, and dominance that affect the emotionalof customer?s smartphone to the brand that they have this day. The purpose of thisstudy was to determine how much the influence of brand attitude and brandromance can predict customer?s brand loyalty. This research was a quantitativeresearch using a questionnaire and analyzed using descriptive statistical methodof Moment Structural Analysis program (AMOS) 22. The results of this studysuggest the company to improve the emotional connection toward the customersespescially Gen Y that will enhance their loyalty to the brand;This thesis discussed about how consumer?s attitude and brand romance canestablish brand loyalty towards any smartphone?s brand. Respondents lived inJakarta, Bogor, Depok, Tangerang, and Bekasi. Brand Romance consists of threedimensions there are pleasure, arousal, and dominance that affect the emotionalof customer?s smartphone to the brand that they have this day. The purpose of thisstudy was to determine how much the influence of brand attitude and brandromance can predict customer?s brand loyalty. This research was a quantitativeresearch using a questionnaire and analyzed using descriptive statistical methodof Moment Structural Analysis program (AMOS) 22. The results of this studysuggest the company to improve the emotional connection toward the customersespescially Gen Y that will enhance their loyalty to the brand, This thesis discussed about how consumer’s attitude and brand romance canestablish brand loyalty towards any smartphone’s brand. Respondents lived inJakarta, Bogor, Depok, Tangerang, and Bekasi. Brand Romance consists of threedimensions there are pleasure, arousal, and dominance that affect the emotionalof customer’s smartphone to the brand that they have this day. The purpose of thisstudy was to determine how much the influence of brand attitude and brandromance can predict customer’s brand loyalty. This research was a quantitativeresearch using a questionnaire and analyzed using descriptive statistical methodof Moment Structural Analysis program (AMOS) 22. The results of this studysuggest the company to improve the emotional connection toward the customersespescially Gen Y that will enhance their loyalty to the brand]"

"Penelitian ini bertujuan untuk mengidentifikasi peranan brand hearsay dan brand evidence terhadap satisfaction dan brand attitude dalam membentuk brand loyalty. Studi kasus yang dijadikan objek dalam penelitian ini adalah pengguna jasa penerbangan maskapai AirAsia. Hipotesis pada model penelitian diuji menggunakan metode Partial Least Square (PLS) dengan software SmartPLS. Hasil analisa dari penelitian ini menyatakan bahwa brand hearsay memiliki pengaruh yang signifikan terhadap pembentukan brand loyalty. Demikian pula dengan variabel lainnya seperti brand evidence, satisfaction dan brand attitude memiliki pengaruh terhadap pembentukan brand loyalty.

---

This research aims to identify brand hearsay and brand evidence influence to satisfaction and brand attitude in shaping the brand loyalty. Case study explained in this research takes AirAsia airline users as subjects. Hypotheses used are tested using Partial Least Square method with SmartPLS program. This research finds that brand hearsay has significant effect on brand loyalty. Other variables explained before like brand evidence, satisfaction and attitude also has some correlation on brand loyalty. "

"ABSTRAKTesis ini membahas pengaruh perceived service quality of endorsed brand, parent brand reputation dan attitude toward endorsed brand terhadap loyalitas dari brand Citadines Rasuna Jakarta (Serviced-apartment yang merupakan endorsed brand dari Ascott Limited).Penelitian ini menggunakan descriptive research design dengan metode survey (kuesioner) dengan rancangan cross-sectional yang dilakukan terhadap pengguna layanan serviced-apartment Citadines Rasuna Jakarta. Teknik sampling yang digunakan adalah non-probability sampling menggunakan sampling jenuh (sensus). Hasil dari penelitian ini menunjukkan bahwa perceived service quality of endorsed brand berpengaruh positif terhadap attitude toward endorsed brand. Parent brand reputation berpengaruh positif terhadap perceived service quality of endorsed brand.Hasil penelitian juga menunjukkan ternyata parent brand reputation berpengaruh positif terhadap attitude toward endorsed brand. Selain itu dari hasil penelitian juga diperoleh hasil bahwa baik perceived service quality of endorsed brand, parent brand reputation, dan Attitude toward endorsed brand berpengaruh positif terhadap endorsed brand loyalty.

---

ABSTRACT

This thesis discusses the effect of perceived service quality of endorsed brand, parent brand reputation and attitude toward endorsed brand on Citadines Rasuna Jakarta brand loyalty (Serviced-apartment brand which is endorsed by Ascott Limited).

This study uses descriptive research design with cross-sectional survey method (questionnaire) and using serviced-apartment Citadines Rasuna Jakarta users as the respondens. The sampling technique used is non-probability sampling with sensus method. Results from this study showed that the perceived service quality of endorsed brand have positive effect on attitude toward endorsed brand. Parent brand reputation have positive effect on perceived service quality of endorsed brand.

The results also showed parent brand reputation turned out to be a positive influence on attitude toward endorsed brand. In addition, from the results of the study also showed that whether perceived service quality of endorsed brand, parent brand reputation, or attitude toward endorsed brand, altogether have positive effect on endorsed brand loyalty."

"Penelitian ini mengkajipengaruhbrand experience terhadap brand satisfaction, brand trust dan brand loyaltydi Blitzmegaplex Grand Indonesia. Enam hipotesis dikemukakan dan secara empiris untuk mengujinya satu set data sampel yang terdiri dari 150 responden dikumpulkan di Blitzmegaplex Grand Indonesia. Hasil penelitian menunjukkan brand experience berpengaruh positif terhadap brand satisfaction dan brand loyalty secara signifikan. Berdasarkan temuan penelitian, implikasi managerial dibuat dan keterbatasan serta saran untuk penelitian selanjutnya. Penelitian ini memberikan kontribusi pengetahuan baru untuk literatur brand management yang sudah ada di Indonesia.

---

This study examines the influence of consumer brand experience on brand satisfaction, brand trust and brand loyalty in Blitzmegaplex Grand Indonesia. Six hyphotheses are posited and in order empirically test them, a sample data set of 150 was collected from Blitzmegaplex Grand Indonesia.

The result indicate that brand experience positively influence brand satisfaction and brand loyalty in a significant way. Drawing from the study's findings, managerial implications are discussed and limitations and future research are suggested. By and large, this study immensely contributes new knowledge to the existing body of brand management literatur in Indonesia."

"Penelitian ini bertujuan untuk mengetahui pengaruh Brand authenticity terhadap Brand trust serta peran Brand trust sebagai mediator dalam membangun Brand Affect dan Brand loyalty pada konsumen brand HMNS di Jabodetabek. Penelitian ini didasarkan pada pemahaman bahwa brand authenticity memiliki peran penting dalam membangun hubungan yang kuat antara brand dengan konsumen. Metode penelitian yang digunakan adalah survei dengan menggunakan kuesioner yang diberikan kepada responden yang merupakan konsumen brand HMNS di Jabodetabek. Pengambilan sampel dilakukan secara purposive dengan mengedepankan kriteria usia minimal 18 tahun dan pengalaman konsumsi terhadap brand HMNS. Total sampel yang terkumpul adalah 149 responden. Hipotesis di uji dengan menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa Brand authenticity memiliki pengaruh yang signifikan terhadap Brand trust. Kemudian, Brand trust berpengaruh signifikan terhadap Brand Affect dan Brand loyalty.

---

The purpose of this research is to cognize the influence of brand authenticity on Brand trust and the mediating role of Brand trust in building brand affect and brand loyalty among HMNS brand consumers in Jabodetabek. This study is based on the understanding that brand authenticity plays a crucial role in establishing a strong relationship between the brand and consumers. A survey method was employed, utilizing questionnaires distributed to HMNS brand consumers in Jabodetabek. The sampling was conducted purposively, with a minimum age requirement of 18 years and experience in consuming the HMNS brand. A total of 149 respondents participated in the study. The hypotheses were tested using Struktural Equation Modeling (SEM).The findings of the study indicate that brand authenticity has a significant influence on brand trust. Additionally, brand trust significantly affects both brand affect and brand loyalty. Furthermore, brand authenticity indirectly affects loyalty through brand trust. These results highlight the importance of brand authenticity in building a strong relationship with consumers. The findings have practical implications for brand communication and marketing strategies, emphasizing the need for brands to emphasize authenticity."

"Penelitian ini bertujuan untuk menganalisis pengaruh brand experience, brand trust, dan perceived quality terhadap brand loyalty pada konsumen sepatu sepakbola. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif, yang melibatkan responden yang merupakan konsumen aktif sepatu sepakbola di wilayah Jabodetabek. Data dikumpulkan melalui kuesioner yang disebarkan kepada 132 responden dan dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif dan signifikan terhadap brand loyalty, yang juga dimediasi oleh brand trust. Temuan ini mengindikasikan bahwa pengalaman konsumen dengan brand, baik secara fisik maupun emosional, dapat meningkatkan loyalitas brand, terutama jika didukung oleh tingkat kepercayaan yang tinggi terhadap brand dan persepsi kualitas produk yang baik. Ditemukan pula bahwa brand loyalty terindikasi memiliki efek terhadap cross-category brand loyalty. Penelitian ini memberikan kontribusi terhadap pemahaman bagaimana perusahaan dapat mengelola brand experience dan membangun kepercayaan konsumen untuk meningkatkan loyalitas brand dalam industri produk olahraga, khususnya sepatu sepakbola. Keterbatasan dari penelitian ini meliputi terbatasnya variasi usia responden dan lokasi geografis yang hanya mencakup Jabodetabek, sehingga hasilnya tidak dapat digeneralisasikan ke seluruh populasi konsumen di Indonesia. Penelitian lebih lanjut disarankan untuk memperluas jangkauan sampel dan mempertimbangkan variabel-variabel lain yang dapat mempengaruhi brand loyalty.

---

This study aims to analyze the effect of brand experience, brand trust, and perceived quality on brand loyalty among football shoe consumers. The research method used is quantitative with a descriptive approach, involving respondents who are active consumers of football shoes in the Jabodetabek area. Data was collected through questionnaires distributed to 132 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that brand experience has a positive and significant effect on brand loyalty, which is mediated by brand trust and perceived quality. These findings suggest that consumer experience with the brand, both physically and emotionally, can enhance brand loyalty, especially when supported by high brand trust and good product quality perception. Moreover, This study also found indications that brand loyalty has a positive impact on cross-category brand loyalty. This research contributes to understanding how companies can manage brand experience and build consumer trust to increase brand loyalty in the sports product industry, particularly football shoes. The limitations of this study include limited age variation of respondents and geographical location restricted to Jabodetabek, making the results not generalizable to the entire population of consumers in Indonesia. Further research is suggested to expand the sample range and consider other variables that may affect brand loyalty."

"Loyalitas merupakan alat penting yang diperlukan oleh pemasar untuk mempertahankan mereknya ditengah persaingan bisnis yang semakin ketat. Menciptakan konsumen yang loyal merupakan salah satu strategi dari pemasaran. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengalaman merek terhadap loyalitas merek baik secara langsung maupun tidak langsung melalui kepuasan merek pada konsumen merek merek pakaian H M di Jabodetabek. Jenis penelitian adalah penelitian eksplanatif yang menggunakan pendekatan kuantitatif. Metode pengambilan sampel adalah non-probability sampling dengan teknik convenience sampling. Pengolahan data menggunakan analisis regresi, analisis jalur dan uji sobel. Hasil penelitian menunjukan bahwa pengalaman merek memiliki pengaruh yang signifikan terhadap kepuasan merek. Pengalaman merek memiliki pengaruh yang signifikan terhadap loyalitas merek. Kepuasan merek memiliki pengaruh yang signifikan terhadap loyalitas merek. Pengalaman merek memiliki pengaruh baik secara langsung terhadap loyalitas merek maupun secara tidak langsung melalui kepuasan merek.

---

Loyalty is an important tool that marketers need to maintain their brands in the midst of fierce business competition. Creating brand loyal costumers is one of the marketing strategies. The purpose of this study is to determine the effect of brand experience on brand loyalty either directly or indirectly through brand satisfaction on H M clothing brands consumer in Jabodetabek. The type of research is explanatory research using. Sampling method is non probability sampling with convenience sampling technique. Data processing used regression analysis, path analysis, and sobel test. The result of this study indicate that brand experience has a significant influence on brand satisfaction. Brand experience has a significant influence on brand loyalty. Brand satisfaction has a significant influence on brand loyalty. Brand experience has a direct effect on brand loyalty and indirect effect through brand satisfaction."

"Penelitian ini meneliti pengaruh brand experience,brand satisfaction, brand trust terhadap brand loyalty pada Natasha Skin Clinic Cabang Depok. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner ke 100 responden dengan teknik pengambilan sampel non-probability sampling. Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif terhadap brand satisfaction, brand experience berpengaruh positif terhadap brand trust, brand satisfaction berpengaruh positif terhadap brand loyalty, brand trust berpengaruh positif terhadap brand loyalty dan brand experience berpengaruh positif terhadap brand loyalty.

---

This study examines the effect of brand experience, brand satisfaction, brand trust on brand loyalty at the Depok Natasha Skin Clinic Branch. This study uses a quantitative approach by distributing questionnaires to 100 respondents with a non-probability sampling technique. The results showed that brand experience has a positive effect on brand satisfaction, brand experience has a positive effect on brand trust, brand satisfaction has a positive effect on brand loyalty, brand trust has a positive effect on brand loyalty and brand experience has a positive effect on brand loyalty."

"ABSTRAKPenelitian ini ingin melihat pengaruh perceived brand value terhadap brand loyalty yang dimediasi oleh brand trust dan brand affect pada dua kategori brand yaitu sustainable brand dan conventional brand pada produk kosmetik dan skin care. Penelitian ini juga menggunakan sustainability knowledge dan fashion consciousness sebagai variabel moderasi. Penelitian ini dilakukan dengan menyebarkan kuesioner dan memperoleh sebanyak 232 responden. Hasil penelitian menunjukkan bahwa perceived brand value berpengaruh terhadap brand trust dan brand affect pada kedua kategori brand. Brand trust dan brand affect berpengaruh terhadap brand loyalty pada kedua kategori brand. Moderasi sustainability knowledge tidak memperkuat pengaruh positif perceived brand value terhadap brand trust dan brand affect pada sustainable brand. Moderasi fashion consciousness juga tidak memperkuat pengaruh positif perceived brand value terhadap brand trust dan brand affect pada conventional brand.

---

ABSTRACTThis study discusses the influence of perceived brand value on brand loyalty mediated by brand trust and brand affect on two brand categories which are sustainable brand and conventional brand. This study also discusses the moderating effect of sustainability knowledge and fashion consciousness on the relationship between perceived brand value on brand trust and brand affect. The data was collected through online questionnaire with the sample of 232 respondents. The result shows that there is a positive influence of perceived brand value on brand trust and brand affect on both brand categories. Brand trust and brand affect have positive influence on brand loyalty on both brand categories. Sustainability knowledge as a moderating variable does not enhance the relationship between perceived brand value on brand trust and brand affect for sustainable brand category. Fashion consciousness as a moderating variable also does not enhance the relationship between perceived brand value on brand trust and brand affect for conventional brand category."

"Tokopedia merupakan salah satu top e-commerce di Indonesia yang menjual berbagai produk secara online, termasuk produk kosmetik. Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh kepercayaan merek brand trust terhadap loyalitas merek brand loyalty pada merek kosmetik di Tokopedia. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel purposife. Pada penelitian ini sampel yang diambil sebanyak 100 orang responden. Metode analisis pada penelitian ini menggunakan Analisis Regresi Linier, dengan responden yang pernah membeli merek produk kosmetik di Tokopedia dan dengan cara purposive sampling. Hasil dari penelitian ini menunjukkan bahwa kepercayaan merek brand trust memiliki pengaruh secara signifikan terhadap loyalitas merek brand loyalty, yaitu sebesar 57.

---

Tokopedia is one of the top e commerce in Indonesia that sells various products online, including cosmetic products. The purpose of this study is to analyze the influence of brand trust on brand loyalty brand loyalty on brand cosmetics in Tokopedia. This research uses quantitative approach with purposive sampling technique. In this study the sample taken as many as 100 respondents. The method of analysis in this study using Linear Regression Analysis, with respondents who had bought brand cosmetic products in Tokopedia and by way of purposive sampling. The results of this study indicate that brand trust has a significant influence on brand loyalty 57."