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"Skripsi ini meneliti pengaruh brand placement acceptance dan brand recall terhadap preference, loyalty dan intention to purchase pada studi kasus smartphone Samsung Galaxy Note 3 dalam drama Korea “My Love From Another Star”. Responden penelitian ini dibagi menjadi dua kelompok yaitu kelompok pengguna smartphone Samsung dan kelompok pengguna non-Samsung yang masing-masing berdomisili di Jakara, Bogor, Depok, Tangerang, dan Bekasi. Metode yang digunakan untuk mengolah data dalam penelitian ini adalah Multiple Regression. Hasil penelitian membuktikan secara signifikan bahwa bagi kelompok pengguna Samsung, brand placement acceptance dan brand recall berpengaruh pada preference, dan loyalty. Namun bagi kelompok pengguna non- Samsung, brand placement acceptance mampunyai pengaruh terhadap brand recall, tetapi tidak cukup kuat untuk memengaruhi preference dan intention to purchase, sedangkan brand recall memiliki pengaruh terhadap preference dan juga intention to purchase.

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The purpose of this research is to analyse the effect of brand placement acceptance and brand recall on preference, loyalty, and intention to purchase with Samsung Galaxy Note 3 in a Korean drama called “My Love From Another Star” as the study case. Respondents of this study are divided into two groups: Smartphone Samsung User and Non-Samsung User, each of which is resided in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This Study uses Multiple Regression to process the data.

The result of this research shows significantly that on Samsung user, brand placement acceptance and brand recall have impact on preference and loyalty. On the other hand, for non-Samsung user, brand placement acceptance has positive impact on brand recall, but not strong enough to influence the preference and intention to purchase, although brand recall has a positive impact on preference and intention to purchase."

"[Skripsi ini meneliti pengaruh brand placement acceptance dan brand recall terhadap preference loyalty dan intention to purchase pada studi kasus smartphone Samsung Galaxy Note 3 dalam drama Korea ldquo My Love From Another Star rdquo Responden penelitian ini dibagi menjadi dua kelompok yaitu kelompok pengguna smartphone Samsung dan kelompok pengguna non Samsung yang masing masing berdomisili di Jakara Bogor Depok Tangerang dan Bekasi Metode yang digunakan untuk mengolah data dalam penelitian ini adalah Multiple Regression Hasil penelitian membuktikan secara signifikan bahwa bagi kelompok pengguna Samsung brand placement acceptance dan brand recall berpengaruh pada preference dan loyalty Namun bagi kelompok pengguna non Samsung brand placement acceptance mampunyai pengaruh terhadap brand recall tetapi tidak cukup kuat untuk memengaruhi preference dan intention to purchase sedangkan brand recall memiliki pengaruh terhadap preference dan juga intention to purchase ;The purpose of this research is to analyse the effect of brand placement acceptance and brand recall on preference loyalty and intention to purchase with Samsung Galaxy Note 3 in a Korean drama called ldquo My Love From Another Star rdquo as the study case Respondents of this study are divided into two groups Smartphone Samsung User and Non Samsung User each of which is resided in Jakarta Bogor Depok Tangerang and Bekasi This Study uses Multiple Regression to process the data The result of this research shows significantly that on Samsung user brand placement acceptance and brand recall have impact on preference and loyalty On the other hand for non Samsung user brand placement acceptance has positive impact on brand recall but not strong enough to influence the preference and intention to purchase although brand recall has a positive impact on preference and intention to purchase ;The purpose of this research is to analyse the effect of brand placement acceptance and brand recall on preference loyalty and intention to purchase with Samsung Galaxy Note 3 in a Korean drama called ldquo My Love From Another Star rdquo as the study case Respondents of this study are divided into two groups Smartphone Samsung User and Non Samsung User each of which is resided in Jakarta Bogor Depok Tangerang and Bekasi This Study uses Multiple Regression to process the data The result of this research shows significantly that on Samsung user brand placement acceptance and brand recall have impact on preference and loyalty On the other hand for non Samsung user brand placement acceptance has positive impact on brand recall but not strong enough to influence the preference and intention to purchase although brand recall has a positive impact on preference and intention to purchase , The purpose of this research is to analyse the effect of brand placement acceptance and brand recall on preference loyalty and intention to purchase with Samsung Galaxy Note 3 in a Korean drama called ldquo My Love From Another Star rdquo as the study case Respondents of this study are divided into two groups Smartphone Samsung User and Non Samsung User each of which is resided in Jakarta Bogor Depok Tangerang and Bekasi This Study uses Multiple Regression to process the data The result of this research shows significantly that on Samsung user brand placement acceptance and brand recall have impact on preference and loyalty On the other hand for non Samsung user brand placement acceptance has positive impact on brand recall but not strong enough to influence the preference and intention to purchase although brand recall has a positive impact on preference and intention to purchase ]"

"Tujuan penelitian ini adalah untuk mengetahui pengaruh atribut produk terhadap loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 pengguna Samsung Galaxy S Advance di wilayah Jakarta Pusat dengan menggunakan metode non-probability serta teknik purposive sampling. Instrumen penelitian ini menggunakan kuesioner dan dianalisis dengan regression. Hasil penelitian ini menunjukkan bahwa atribut produk memiliki pengaruh terhadap loyalitas pelanggan sebesar 5,5 persen sedangkan 94,5 persen dipengaruhi faktor lain.

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The objective of this research is to know the effect of product attributes toward customer loyalty. This research takes the quantitative approach. The sampels for this research are 100 Samsung Galaxy S Advance users in the area of Central Jakarta using non probability sampling and purposive technique. Instruments used in this research is questionnaire and analyzed with regression The result of this research shows that product attribute has effect toward customer loyalty, as much as 5,5 percent while other factors affect as much as 94,5 percent."

"Skripsi ini membahas pengaruh Equity Drivers, Customer-Based Brand Equity, dan Customer Loyalty di dalam Industri Hypermarket dengan hypermarket Carrefour sebagai objek penelitian. Penelitian ini menggunakan SEM. Hasil penelitian dari setiap dimensi variabel menunjukkan adanya hubungan yang konsisten antara equity drivers, customer-based brand equity, dan customer loyalty. Terdapat pengaruh antara equity drivers, customer-based brand equity, dan customer loyalty dengan jumlah sampel sebanyak 300 responden. Product quality and assortment, Effort expended in keeping customers, Location, Community involvement memiliki pengaruh yang signifikan terhadap Emotional loyalty. Effort expended in keeping customers, Location, Community involvement memiliki pengaruh yang signifikan terhadap Fanaticism. Emotional loyalty dan Fanaticism memiliki pengaruh yang signifikan terhadap Consumer commitment. Selanjutnya Emotional loyalty dan Fanaticism memiliki pengaruh yang signifikan terhadap Patronage.

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This thesis discusses the influence of Equity Drivers, Customer-Based Brand Equity and Customer Loyalty in the hypermarket industry and Carrefour Hypermarket as the research object. This study uses SEM. The results of each dimension of the variables showed a consistent relationship between equity drivers, customer-based brand equity and customer loyalty. There is influence between equity drivers, customer-based brand equity and customer loyalty with a total sample of 300 respondents. Product quality and assortment, Effort expended in keeping customers, Location, Community involvement has a significant impact on Emotional loyalty. Effort expended in keeping customers, Location, Community involvement has a significant effect on Fanaticism. Emotional loyalty and Fanaticism has a significant effect on consumer commitment. Furthermore Emotional loyalty and Fanaticism has a significant effect on Patronage."

"Penelitian ini membahas bagaimana brand loyalty intentions dibentuk dari aktifitas interaksi di dalam brand community pada salah satu produk otomotif, yaitu kendaraan roda empat dengan mengambil studi kasus pengguna mobil BMW yang tergabung di dalam komunitas BMW Car Club of Indonesia (BMWCCI). Dalam penelitian ini, pengolahan data dilakukan dengan menggunakan Structural Equation Modeling dengan program LISREL 8.51. Hasil penelitian ini memperlihatkan bahwa interaksi dan tradisi dan peraturan di dalam brand community memiliki efek yang signifikan dan positif dalam membentuk brand loyalty intentions. Selain itu, variabel moderasi yang ada terbukti mempengaruhi hubungan positif dan negative dari variabel di dalam penelitian. Interpretasi, limitasi, dan implikasi manajerial akan didiskusikan lebih lanjut.

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This research investigates how brand loyalty intentions formed by activities such as interaction in a brand community on one of the automotive product, specifically in four wheeled vehicle. The object of this research is BMW user, who joined brand community called BMW Car Club of Indonesia. In this research, Structural Equation Modeling (SEM) with LISREL 8.51 program has been used to process the data. The result shows that such interaction and brand community tradition and rule has a significant and positive effect to form brand loyalty intentions. Furthermore, among two moderating variables, it is proven to affect the positive and negative relationships in this research. Interpretations, limitations, and managerial implications are discussed further."

"Industri kosmetik dunia sedang mengalami perkembangan pesat, khususnya di Indonesia. Perkembangan tersebut turut menyebabkan merek-merek baru bermunculan di pasar kosmetik. Dalam membangun hubungan dengan pelanggan, merek menjadi salah satu hal yang penting, termasuk dalam industri kosmetik. Penelitian ini ditujukan untuk mengetahui peranan identifikasi pelanggan terhadap merek dalam membangun hubungan dengan merek. Penelitian ini diuji dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa faktor kesesuaian nilai, identifikasi pelanggan, affective brand commitment, social compliance brand commitment, dan positive word-of-mouth secara signifikan mempengaruhi hubungan dengan merek. Pembahasan, implikasi manajerial, dan limitasi akan didiskusikan lebih lanjut.

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World cosmetics industry is growing rapidly, especially in Indonesia. These developments contributed to the new brands popping up in the cosmetics market. In building relationships with customers, the brand became one of the important things, including in the cosmetic industry. The particular research is designed to analyze the role of the customers? identification on building brand relationships. This proposed model is tested using Structural Equation Modeling (SEM). The result shows that value congruity, customers? identification, affective brand commitment, social compliance brand commitment, and positive word-of-mouth significantly affect the brand relationship. Interpretations, managerial implications, and limitations are discussed further."

"Penelitian ini bertujuan untuk mengetahui pengaruh kesamaan diri konsumen dengan merek (Brand-self similarity), kekhasan atau keunikan sebuah merek (Brand distictiveneness), gengsi merek (Brand prestige), manfaat sosial merek (Brand Social Benefits), kehangatan merek (Brand Warmth), dan pengalaman yang mengesankan dari merek (Memorable Brand Experiences) terhadap identifikasi diri pengguna smartphone Samsung dengan merek (Consumer Brand Identification) serta untuk mengetahui apakah pengaruh identifikasi pengguna smartphone Samsung dengan merek (Consumer Brand Identification) Samsung pada kesetiaannya terhadap merek ( Brand Loyalty ) dan pengaruh identifikasi pengguna smartphone Samsung dengan merek (Consumer Brand Identification) Samsung pada keinginan pengguna untuk menganjurkan merek Samsung (Brand Advocacy ). Penelitian ini menggunakan desain penelitian deskriptif yang dilakukan satu kali dalam satu periode. Responden penelitian ini berjumlah 225 orang yang menggunakan produk Smartphone Samsung. Model penelitian diuji menggunakan Structural Equation Modelling (SEM).

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The purpose of this paper is three fold: defining the effect of brand-self similarity, brand distinctiveness, brand prestige, brand social benefits, brand warmth, and the memorable of brand experiences toward the consumer brand identification of Samsung smartphone, defining whether consumer brand identification of Samsung smartphone?s users has an effect toward its brand loyalty, and examining the effect of consumer brand identification of Samsung users on brand advocacy. The research uses an exploratory and descriptive design research which conducted in one time period. A survey was sent to 225 respondents that have bought Samsung smartphone. The research model is tested using with Structural Equation Modeling (SEM) technique."

"ABSTRAKThesis ini membahas bagaimana faktor negara asal (country of origin),aspirasi,dan ketidakpastian dalam mempengaruhi brand image dan keinginan untukmembeli pada produk premium Cina, yakni Ktouch V9. Penelitian ini merupakanpenelitian kuantitatif dengan menggunakan model struktural sebagai dasarpengolahan datanya. Penelitian ini menghasilkan beberapa temuan, antara kainterdapat hubungan signifikan antara country of origin dengan brand image; brandimage terhadap aspiration dan uncertainty, aspiration terhadap purchase intentiondan uncertainty terhadap purchase intention. Di sisi lain, tidak terdapat hubungansignifikan antara country of origin terhadap aspiration maupun uncertainty, danbrand image terhadap purchase intention pada Ktouch V9.

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ABSTRACTThe focus of this study is about the Country of origin, aspiration and uncertaintyeffects towards brand image and purchase intention on Ktouch V9, a ChinesePremium Smartphone. This is a quantitative research which use structuralequation model. The Results of this study shows that there are significantinfluence between country of origin towards brand image; brand image towardsaspiration and uncertainty; aspiration and uncertainty towards purchasei ntention.Furthermore, there are no significant influence between country of origin towardsaspiration and uncertainty; and brand image towards purchase intention."

"Tesis ini membahas hubungan coolness dan citra merek terhadap preferensi merek, studi pada ponsel pintar iPhone. Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif, responden mahasiswa pascasarjana komunikasi Universitas Indonesia, berjumlah 163 orang. Metode analisa data dilakukan dengan analisa statistik deskriptif dan analisa regresi berganda untuk membuktikan hipotesa dalam penelitian ini. Hasil penelitian menunjukkan coolness dan citra merek memiliki pengaruh yang signifikan dan positif terhadap pembentukan preferensi merek ponsel pintar.

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This thesis disscusses about relationship between coolness and brand image toward brand preference. This research use quantitative explanatory design, the respondents are communication college student of University Indonesia, total respondents 163. Data analysis method are descriptive statistical analysis and regression to prove hypothesizing in this research. Results from this research are: coolness and brand image have significant and positive effect toward formation of brand preference of smartphone."

"Penelitian ini membahas mengenai pengaruh Brand personality terhadap pembentukan trust, attachment, dan commitment pada salah satu produk minuman teh dalam kemasan, yaitu studi kasus konsumen Teh Botol Sosro. Dalam penelitian ini, pengolahan data dilakukan dengan menggunakan Structural Equation Modeling dengan program LISREL 8.5.Hasil penelitian ini menunjukkan bahwa Brand personality mempunyai pengaruh positif serta signifikan terhadap Trust, Attachment dan Commitment. Interpretasi, limitasi, dan implikasi manajerial akan didiskusikan lebih lanjut.

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This research investigates the impact of brand personality on trust, attachment, dan commitment on one of the instant drinking tea product. The case study used is Teh Botol Sosro. In this research, Structural Equation Modeling (SEM) with LISREL 8.5 program has been used to process the data.

The result shows that brand personality has a positive and significant effect on trust, attachment dan commitment. Interpretations, limitations, and managerial implications are discussed further. "