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"Pada masa kini kecenderungan menunjukkan sendi-sendi dasar kebangsaan Indonesia perlu penguatan seiring dengan fragmentasi ancaman internal berbagai kepentingan kelompok yang terjadi dan kuatnya arus modernisasi akibat pengaruh eksternal. Oleh karenanya, dalam konteks ini, salah satu tantangan terberat bangsa Indonesia ke depan adalah upaya untuk menguatkan kembali pemahaman akan Wawasan Kebangsaan. Untuk menguatkan kembali pemahaman tersebut, memerlukan tempat untuk mengaktualisasikannya, salah satunya adalah melalui peranan museum. Dalam tesis ini, fokus penelitian tentang peranan museum ditinjau dari fungi komunikasinya. Oleh karena itu, tujuan penelitian ini adalah untuk mengetahui seberapa efektf peranan museum dalam meningkatkan pemahaman wawasan kebangsaan pengunjung. Berdasarkan hal-hal tersebut, maka penelitian dilakukan terhadap persepsi pengunjung, khususnya pengunjung yang berasal dari masyarakat umum, dengan membagi mereka dalam kategori usia, jenis kelamin, pendidikan dan profesi. Dalam tesis ini menggunakan pendekatan penelitian kualitatif, dengan teknik pengumpulan data, meliputi observasi, wawancara dan dokumentasi. Teknik pengumpulan data dilakukan melalui sampling dan satuan kajian (unit of analysis).Satuan kajian yang digunakan adalah para pengunjung museum. Jumlah sampel unit of analysis sebanyak 20 orang informan. Format deskriptif kualitatif dilakukan dengan studi kasus di Museum Keprajuritan Indonesia. Penelitian terhadap informan ini diperkuat bahan dokumentasi berupa data pengunjung yang didapatkan sejak tahun 2010-Mei 2014. Hasil penelitian menunjukkan, museum telah berperan cukup efektif sebagai media komunikasi dalam meningkatkan pemahaman pengunjung terhadap wawasan kebangsaan.Hal ini ditunjukkan dengan jumlah pengunjung yang berkategori masyarakat umum berkecenderungan meningkat, meskipun juga kadangkala fluktuatif. Pemahaman pengunjung yang meningkat terhadap wawasan kebangsaan yang didapat melalui keberadaan Museum Keprajuritan Indonesia akan memperkuat ketahanan nasional.

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The recently trend indicates the bases of Indonesian nationality which need to strengthen along with the fragmentation of internal threat from the interest of various groups and the strength of modernization effect due to external influences. Therefore, in this context, one of the hardest challenges for the future of Indonesia is reinforcing the insights of nationality comprehension. In order to strengthen this comprehension, we need a place to actualize it and one of them is the role of museum.

In this thesis, the research's focus is referenced from its communication function. Therefore, the purpose of this research is to determine the effectiveness of museum in increasing the insights of nationality comprehension of the visitors. According to them, this research is referred on visitor?s perception especially from general visitors by dividing them into sub-categories of age, gender, education and profession.

This thesis used a qualitative research approaches, with the technique of data collection include observation, interviews and documentation. The technique of data collection has done through sampling and unit of analysis. The unit of analysis used is the visitors of museum. The sample units of analysis are 20 informants. The descriptive qualitative format is done by the study case on the Indonesian Military Heoes Museum. The research which based on informant is strengthened by documentation of visitor data since 2010 to May 2014.

The results show that museum has contributed quite effectively as communication media in improving the visitor?s insights of nationality comprehension. It showed by the increasing of visitors number which is general public visitors. Eventhough sometimes fluctuating. The increased visitor comprehension of the insights of nationality through the existence of Indonesian Military Heroes Museum will strengthen national resilience."

"[ABSTRAKPenelitian ini mengangkat tentang komunikasi sebagai salah satu bagianfungsi utama museum dalam melayani masyarakat dan perkembangannya.Komunikasi museum dilakukan melalui ekshibisi pameran. Lokasi penelitianadalah Museum Penerangan yang terletak di kawasan wisata Taman MiniIndonesia Indah. Penelitian ini menggunakan konsep new museum, konsepkomunikasi, konsep ekshibisi di museum. Hasil dari penelitian inimengidentifikasi bahwa Museum Penerangan belum dapat menampilkanekshibisinya dalam konsep new museum. Museum Penerangan untuk menjadi newmuseum harus menampilkan ekshibisi dengan menggunakan pendekatan tematikyang didukung dengan pendekatan kronologi untuk mengurutkan periodesasimedia komunikasi dari media komunikasi tradisional sampai media baru.

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ABSTRACTThis study focussed on the communication as one of the main functions of themuseum in serving the community. Communication is done through an museumexhibition. The research location is in Museum Penerangan, located in the touristarea of Taman Mini Indonesia Indah. Analysis of research is using the concept ofthe new museum, the concept of communication, the concept of an exhibition atthe museum. The results showed that Museum Penerangan may not display itsexhibition in the concept of the new museum. In order to become a new museum,Museum Penerangan has to display by using a thematic approach that is supportedby the chronological approach to periodization sort of communication media fromtraditional media to new media communication;This study focussed on the communication as one of the main functions of themuseum in serving the community. Communication is done through an museumexhibition. The research location is in Museum Penerangan, located in the touristarea of Taman Mini Indonesia Indah. Analysis of research is using the concept ofthe new museum, the concept of communication, the concept of an exhibition atthe museum. The results showed that Museum Penerangan may not display itsexhibition in the concept of the new museum. In order to become a new museum,Museum Penerangan has to display by using a thematic approach that is supportedby the chronological approach to periodization sort of communication media fromtraditional media to new media communication, This study focussed on the communication as one of the main functions of themuseum in serving the community. Communication is done through an museumexhibition. The research location is in Museum Penerangan, located in the touristarea of Taman Mini Indonesia Indah. Analysis of research is using the concept ofthe new museum, the concept of communication, the concept of an exhibition atthe museum. The results showed that Museum Penerangan may not display itsexhibition in the concept of the new museum. In order to become a new museum,Museum Penerangan has to display by using a thematic approach that is supportedby the chronological approach to periodization sort of communication media fromtraditional media to new media communication]"

"Museum adalah tempat yang sangat strategis dalam penyampaian pesan dari pengelola museum kepada pengunjung ( masyarakat). Museum tidak boleh lagi hanya memikrkan kebutuhan internalnya saja tapi harus juga memikirkan pihak eksternalnya yaitu masyarakat dan lingkungan sekitarnya. Untuk itu tesisi ini membahas bagaimana mengoptimalkan fungsi museum sebagai media komunikasi bagi pngunjung agar masyarakat atau pengunjung mendapatkan informasi yang luas dan benar tentang TNI melalui Museum Bhakti TNI. Museum memiliki empat media komunikasi yaitu melalui koleksi, melalui program kegiatan publik, ikut serta dalam kegiatan dan ruang publik, dan melalui kegiatan kebijakan kehumasan dalam kegiatan sehari. Empat hal inilah yang akan dioptimalkan perannya berdasarkan konsep dan teori komunikasi museum dan new museum sehingga akan menghasilkan konsep komunikasi yang efektif, atraktif, dan komunikatif di Museum Bhakti TNI.

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Museum is a strategic place to send a message from museum to the visitor or people. Museum may not just be care of it internal need but it also must be care of the external need like visitor and it environments . Therefore this thesis is focused and discussed of how to optimize the function of museum as communication media for visitor in order to they can get more information effectively and accurately through Bhakti TNI Museum. Museum have four communications media they are: collections, Public activities program, following in activity and public space, by daily activities of public policy. These four things that will be optimized based on concept of communication theories and new museum theories, so it can produce the effective, attractive, and communicative communication concept in Bhakti TNI Museum."

"Tesis ini membahas tentang komunikasi museum sebagai bagian dari fungsi museum. Aspek penting dalam komunikasi museum yaitu sumber pesan, saluran dan penerima pesan. Studi kasus yang digunakan adalah Museum Etnobotani Indonesia. Penelitian ini merupakan penelitian yang bersifat deskriftif dengan pendekatan kualitatif. Dimulai dengan gambaran kondisi pameran museum sebagai salah satu komponen komunikasi museum dalam menyalurkan pesan. Kemudian analisis sajian koleksi saat ini dipandang dari sudut analogi strukturalisme linguistik. Analisis kondisi pameran tersebut menghasilkan gagasan penyusunan koleksi yang mengacu pada alur pameran. Alur cerita pameran merupakan salah satu bagian penting dalam proses komunikasi untuk memahami pesan museum secara keseluruhan. Komunikasi melalui salah satu program edukasi museum yang dikaitkan dengan teori pendidikan dapat membatu efektifitas dalam penyampaian pesan.

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The focus of the thesis is about communication as a part of the museum's function. The important aspects of museum communication is the source message, channel and receiver. Indonesian Ethnobotanical Museum is the case study for this research. This research is a descriptive study with qualitative approach. Begins with an overview of the condition of the museum exhibition as one component of museum communication in a channel message. Later analysis of the current collection presentation in light of analogical linguistic structuralism. Analysis conditions resulted in the preparation of the exhibition refers to a collection of exhibits story line. Story line is one important part of the communication process to understand the message museum as a whole. Communication through one museum education program associated with the theory of education can assist in the effective delivery of the message."

"Museum merupakan daya tarik wisata budaya yang memiliki potensi besar untuk mendatangkan wisatawan, tetapi rendahnya antusias masyarakat untuk mengunjungi museum sebagai tempat wisata budaya membuat museum seringkali dianggap sebagai tempat yang hanya menyimpan barang-barang kuno dan membosankan. Untuk mengubah citra museum yang kuno, diperlukan upaya untuk mengubah persepsi publik terhadap museum sebagai lembaga yang ketinggalan zaman. Hal ini dapat dilakukan melalui berbagai langkah seperti memanfaatkan media sosial sebagai alat promosi yang efektif. Dalam hal ini, saya terlibat secara langsung dalam pengelolaan media sosial Museum Nasional. Metode yang digunakan dalam tulisan ini adalah autoetnografi. Tulisan ini menjabarkan hasil pengamatan dan refleksi pengalaman magang saya untuk menjelaskan pemanfaatan media sosial oleh Humas Museum Nasional dalam upaya memperkenalkan Museum Nasional kepada publik melalui kerangka perspektif antropologi. Hasilnya menunjukkan bahwa pengelolaan media sosial memiliki peran penting dalam memperkenalkan Museum Nasional kepada publik. Dengan memanfaatkan platform media sosial seperti Instagram, Facebook, Twitter, dan YouTube, museum mampu memperluas jangkauan komunikasi dan membangun interaksi yang lebih personal dengan pengunjung. Melalui konten yang menarik dan informatif, pemanfaatan media sosial dapat meningkatkan kesadaran publik tentang koleksi, acara, dan kegiatan museum.

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Museums are cultural attractions with great potential to attract tourists. However, the low interest of the public in making museums a tourist destination often leads to the perception that museums are places that merely store old and boring artifacts. To change this outdated image of museums, efforts are needed to alter the public's perception of museums as outdated institutions. One effective approach is to utilize social media as a promotional tool. In this context, I was directly involved in managing the social media of the National Museum. The methodology used in this paper is autoethnography. This paper describes the observations and reflections from my internship experience, focusing on the utilization of social media by the Public Relations Department of the National Museum to introduce the museum to the public through an anthropological perspective. The results highlight the significant role of social media management in introducing the National Museum to the public. By leveraging platforms such as Instagram, Facebook, Twitter, and YouTube, museums can expand their communication reach and establish more personal interactions with visitors. Through engaging and informative content, the utilization of social media can enhance public awareness of the museum's collections, events, and activities.

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"Tesis ini meneliti tentang museum inklusif yang merupakan ciri dari konsep New museology dan implementasinya melalui penggunaan media sosial yang dapat diterapkan dalam pengelolan museum. Obyek penelitian ini adalah Museum Konferensi Asia Afrika di Bandung, Jawa Barat. Penelitian ini adalah penelitian dengan metode kualitatif dan Tahapan penelitian ini mencakup, pengumpulan data, pengolahan data, dan kesimpulan. Intisari dari museum inklusif adalah mengajak masyarakat berpartisipasi, bebas akses, dan menampilkan museum yang lebih atraktif, sehingga dapat membantu museum mencapai tujuan dalam membangun pengetahuan dan menguatkan hubungan dengan masyarakat.

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This thesis studied the inclusive museum that is a mark of new museology concept, which can manifest in museum practice through the role of social media as one of the types of media platforms. Object of this study is the Museum of the Asian-African Conference in Bandung, West Java. This thesis uses qualitative method and research stages include data collection, data processing, and data integration. In essence, the inclusive museum is a character of the museum that invites public to participate, free access, and features a museum that is more attractive, so it can help the museum achieve the goal in building knowledge and strengthen relationships with the community."

"Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.ContentsIntroduction /​ Kirsten Drotner and Kim Christian SchrøderPart I. Framing the Dilemmas : Curation or Co-creation?The Trusted Artifice : Reconnecting with the Museum's Fictive Tradition Online /​ Ross ParrySocial Work : Museums, Technology and Material Culture /​ Pam MeechamThe Connected Museum in the World of Social Media /​ Lynda KellyPart II. Researching the Dilemmas : The Iterative Design/​Research Process"One Way to Holland" : Migrant Heritage and Social Media /​ Randi Marselis and Laura Maria SchützeExploring Art and History at the Warhol Museum Using a Timeweb /​ Karen KnutsonInformal, Participatory Learning with Interactive Exhibit Settings and Online Services /​ Monika Hagedorn-Saupe, Lorenz Kampschulte, and Annette Noschka-RoosCurating and Creating Online : Identity, Authorship and Viewing in a Digital Age /​ Glynda Hull and John ScottPart III. Facing Dilemmas, Designing SolutionsCommunication Interrupted : Textual Practices and Digital Interactives in Art Museums /​ Palmyre Pierroux and Sten LudvigsenWeaving Location and Narrative for Mobile Guides /​ Mike Sharples, Elizabeth FitzGerald, Paul Mulholland, and Robert JonesNew Voices in the Museum Space : An Essay on the Communicative Museum /​ Bruno IngemannContributors."

"Fokus dari penelitian ini adalah untuk mengetahui strategi komunikasi apa saja yang sudah dilakukan oleh Museum Nasional terkait dengan usahanya untuk menlngkatkan minat masyarakat Wltuk berkonjung ke Museum Nasional. Penelitian ini adalah penelitian knalitatif dengan deasin deslaiptif. Hasil penelitian menyarankan bahwa Museum Nasional perlu lebih mengembangkan program­ program yang menawarkan pengalaman lebih banyak kepada pengunjung, juga perlunya urnukmenyediakan filsilitas dan sarana y1111g mendakung.

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The focus of this study is to know the marketing conunu.oication strategy that National Museum has done to increase tba public interest to visit National Museum. This study is using qualitative study, with descriptive design. The researcher found that Museum Nasional has done several communication strategy to increase public interest. The researcher suggest that National Museum need to use more of marketing mix in offering the visitor experience, and need to increase the quality of liability."

"Rendahnya minat masyarakat dalam berkunjung menjadi permasalahan museum sejak lama. Padahal, museum menawarkan hal-hal menarik untuk dikunjungi. Salah satu cara relevan mengomunikasikan nilai jual museum masa kini adalah lewat strategi komunikasi pemasaran digital. Museum Bekasi sebagai museum baru berkonsep digital membutuhkan strategi komunikasi pemasaran digital untuk meningkatkan kesadaran dan kunjungan dari khalayak sasarannya. Lewat analisis situasi baik eksternal dan internal, lalu perumusan posisi, serta penetapan tujuan dan objektif, maka program komunikasi pemasaran digital yang diusulkan adalah Susuraksi (Susuri, Beraksi, dan Selebrasi) Museum Bekasi yang menggunakan model pemasaran Inbound Marketing Flywheel. Program ini dilakukan selama enam bulan, dan akan menyampaikan pesan kunci "Rasakan Pengalaman Baru Berwisata" lewat dua fase, yaitu, susuri dan beraksi pada triwulan pertama, serta beraksi dan selebrasi pada triwulan kedua dengan evaluasi program di akhir linimasa.

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The low interest of the public visit has been being a problem for museum since a long time ago. In fact, the museum offers interesting things to visit. One of the relevant way to communicate the unique selling points of the museum nowadays is through a digital marketing communication strategy. The Museum of Bekasi as a new museum with a digital concept requires a digital marketing communication strategy to increase awareness and visits from its target audience. Through analysis of both external and internal situations, then the formulation of positions, as well as setting goals and objectives, the proposed digital marketing communication program is Susuraksi (Browse, Act, and Celebrate) The Museum of Bekasi which uses the Inbound Marketing Flywheel model. This program will be implemented for six months, and will convey the key message "Feel the New Experience of Visiting Museum" through two phases, namely, browse and act in the first quarter, and act and celebrate in the second quarter with program evaluation at the end of the timeline."