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"Data mining provides a set of new techniques to integrate, synthesize, and analyze tdata, uncovering the hidden patterns that exist within. Traditionally, techniques such as kernel learning methods, pattern recognition, and data mining, have been the domain of researchers in areas such as artificial intelligence, but leveraging these tools, techniques, and concepts against your data asset to identify problems early, understand interactions that exist and highlight previously unrealized relationships through the combination of these different disciplines can provide significant value for the investigator and her organization."

"Summary:Leads students through the research process from start to finish. This text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design, emphasizing the decisions researchers must make at each stage of the process"

"Helps readers see how interesting and exciting experimental and nonexperimental research can be. This book begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design."

"Research methods for the behavioral sciences, fourth edition, leads students through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style makes the text accessible to students by emphasizing discussion and explanation of topics. Each chapter ends with a set of student exercises and activities. Examples and content throughout the book reflect the most current APA guidelines."