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"PavadooBooks com is an online bookstore that aims to differentiate itself with aunique marketing strategy. Pavadoobooks com is a online book store that sells university textbooks to students in the state of Queensland. Our marketing strategy is one that allows theusers of the website to do our advertising for us using our unique reward system. Our rewardsystem allows users to advertise books on social media giving them a cash reward for peoplethat purchase books through their links. At Pavadoo books we also offer another service onethat allows users to trade or sell their second hand books through our website. "

"Dalam makalah perencanaan bisnis ini akan dijelaskan sebuah produk digital yang bernama "Jigsaw". Dengan slogan "Every piece of life", Jigsaw akan menawarkan system terintegrasi dari berbagi material digital yang didasarkan pada sistem cloud. Jigsaw akan berfungsi sebagai jurnal online sehingga pengguna bisa melihat aktivitas mereka di dunia online dan offline. Jigsaw dilihat mampu untuk menciptakan posisi yang unik di market, dimana produk ini menawarkan pengguna nya untuk melihat kembali semua kegiatan masa lalu mereka di berbagai social media. Jigsaw menargetkan Generasi Y yang tinggal di benua Australia sebagai penggunanya. Kompetitor yang nantinya akan dihadapi adalah Blogger.com, Wordpress.com, Blog.com, Tumblr, dan Timehop. Dengan menggunakan beberapa teori marketing (seperti Product Life Cycle, Porter’s Five Forces Model, dan SWOT Analysis), pasar dilihat cukup attraktif dan menarik untuk dimasuki. Sumber pendapatan utama akan didapat melalui subscription. Sumber pendapatan lainnya akan didapatkan melalui branding, promosi, distribusi, dan dalam bentuk kerjasama.

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This business plan will explore the development of a new product branded as "Jigsaw", to be sold over the internet. With the tagline of "Every piece of life", Jigsaw will offer the integration of various digital materials through a cloud-based system. Jigsaw will serve as an online journal service, subsequently letting users to track their daily online and offline activities. With core and augmented value offerings, Jigsaw will establish a unique selling proposition in the market, allowing users to revisit memories from the past in a simple way.Jigsaw has strategically segmented Gen Y and the Australia geographic region as its target market. Through the competitive analysis, it is discovered that there are a few major competitors such as Blogger.com, Wordpress.com, Blog.com, Tumblr, and Timehop. By using appropriate measures; PLC, Porter’s 5 Forces Model, and SWOT Analysis, the market attractiveness is found to be moderate. Jigsaw's revenue model proposes several ways to generate revenue. The primary revenue stream will be via a subscription for service. Secondary methods of generating revenue will be included in branding, promotion, distribution and partnerships."

"Monetary crisis blowing Indonesia in the middle of July 1997 has brought significant impact especially to business sector. The economic crisis for PT. Inti Teknodrilindo constituted a serious threat instead of positive impact. Therefore, the management conducted various strategies in order to survive by means of internal improvement and efficiency strategies. It allowed the company to keep exist until today. The author was encouraged to study about company strategies.This study was conducted in descriptive manner, the author presented empirical data relating to strategies applied by PT. Inti Teknodrilindo; how to analyze company strategies (uncertainty) to enable the company escape from the crisis. In order to analyze strategies of PT. Inti Teknodrilindo, the author collected primary or secondary data. The primary data includes result of detailed interview with PT. Inti Teknodrilindo top management as well as board of directors and managers in analyzing the primary and secondary data, the author adopted macro analysis from Pearce and Robinson, five forces from Porter, namely five farces That influence industrial competitiveness. In order to ensure factual activities conducted by PT. Inti Teknodrilindo, the author also adopted value chain from Michael Porter, which analyzes a set of activities in detailed as well as company's activities to discover the most significant factor for strategies applied by the company. Strategy generic from Pearce and Robinson and Laurence R. Jauch. Turnaround strategy is a theory the author applied to come into conclusion that the strategy used by PT. Inti Teknodrilindo was an turnaround strategy by retrenchment strategy being indicated by cost and asset reduction through employee rationalization, fix asset sales and changing composition of the shareholders. Meanwhile, turnaround strategy was followed by concentric diversification strategy, namely to diversify service coverage in oil & gas exploration and exploitation project by means of establishing subsidiaries, cooperation with other parties in joining various oil & gas drilling tenders, acquisition of the company which is having line business with PT. Inti Teknodrilindo, to find focusing on service or product."

"Pada tahun fiskal 2019, Panasonic Automotive and Industrial System mengalami penurunan pada operating profit sebesar 1,4% yakni mengalami kerugian sebesar 37 milyar yen atau sekitar 4,8 triliun rupiah yang dikarenakan pengembangan bisnis otomotif terkait. Sehingga permintaan kapasitor meningkat dan target Business Plan meningkat. Namun, variasi yang terjadi pada proses produksi di PICID menyebabkan sulitnyatercapai Business Plan selama 4 tahun terakhir. Selaras dengan perumusan strategi Lifestyle Updates oleh Panasonic pusat untuk menyelesaikan permasalahan ini yakni melalui rancangan program Smart Factory. Analisis kesenjangan tertera pada dokumen project meeting di PICID yang terdiri dari tiga kategori permasalahan, yaitu masalah Integrated Supply Planning (ISP), masalah yield drop atau variasi, dan masalah proyek-proyek yang tidak tercapai benefit nya. Dari data tersebut memperlihatkan masalah dominan terletak pada proyek-proyek yang tidak tercapai benefit nya. Banyak proyek-proyek pada program Smart Factory secara dadakan dan tidak masuk didalam portofolio yang dirancang selama satu tahun, hal ini terjadi karena tidak adanya manajemen program. Permasalahan tersebut diselesaikan dengan perancangan model manajemen program yang berdasarkan best practice internasional utama dari Axelos dan PMI. Dalam menganalisis manajemen program, desain penelitian menggunakan pendekatan kualitatif, data dikumpulkan melalui pelaksanaan wawancara, studi dokumen, dan observasi. Wawancara dilakukan terhadap tujuh pakar. Data yang diperoleh kemudian dianalisis menggunakan analisis konten untuk mendapatkan rekomendasi. Hasil analisis kemudian didiskusikan dengan perusahaan untuk mencapai bagaimana manajemen program yang sesuai best practice dan acuan standar Managing Successful Programme (MSP) dari Axelos (2020) dan Standard for Program Management (SPgM) dari PMI (2017c). Sehingga program yang berjalan dapat selaras dengan strategi perusahaan danmencapai target BP. Hasil dari peneltian ini berupa rancangan model manajemen program untuk proyek-proyek Smart Factory untuk keselarasan strategi Lifestyle Updates. Keluaran model juga berupa rekomendasi serta hubungan-hubungannya yang meliputi keselarasan strategi, manajemen benefit, tata kelola, keterlibatan stakehoilder, program lifecycle, struktur organisasi dan peran PMO, serta hubungan kapabilitas dengan pola dasar sistem. Adapun domain lensa dikaji pula melalui model 3 lensa, yaitu: prinsip-prinsip, tema-tema, dan proses dari program lifecycle. Dengan diimplementasikannya model manajemen program yang sesuai dengan rekomendasi penelitian ini, maka harapannya PT PICID dapat mencapai target business plan sesuai yang telah ditentukan.

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In fiscal year 2019, operating profit at Panasonic Automotive and Industrial System was decreased by 1.4%, which was a loss of 37 billion yen or around 4.8 trillion rupiah due to the development of automotive business. So that the demand for capacitors increases and the Business Plan target increases. However, variations in the production process at PICID have made it difficult to achieve the Business Plan for the last 4 years. In line with the Lifestyle Updates strategy formulation by the central Panasonic to solve this problem, namely through the design of the Smart Factory program. The gap analysis is listed in the project meeting document at PICID which consists of three problem categories, there are Integrated Supply Planning (ISP) problems, problems with yield drop or variation, and problems with projects for which benefits are not achieved. From these data, it shows that the dominant problem lies in the projects that have not achieved the benefits. Many projects in the Smart Factory program are impromptu and are not included in the portfolio designed for one year, this happens because there is no program management. These problems are resolved by designing a program management model based on the main international best practices from Axelos and PMI. In analyzing program management, the research design used a qualitative approach, data was collected through conducting interviews, document study, and observation. Interviews were conducted with seven experts. The data obtained were then analyzed using content analysis to obtain recommendations. The results of the analysis are then discussed with the company to achieve how program management is in accordance with best practices and the standard reference for the Managing Successful Program (MSP) from Axelos (2020) and the Standard for Program Management (SPgM) from PMI (2017c). So that the running program can be in line with the company's strategy and achieve BP's targets. The results of this research are program management model design for Smart Factory projects to align the Lifestyle Updates strategy. The model output also takes the form of recommendations and relationships which include strategic alignment, benefit management, governance, stakeholder involvement, lifecycle programs, organizational structure and the role of PMO, as well as the relationship between capabilities and the system's archetype. The lens domain is also studied through a 3-lens model, namely: the principles, themes, and processes of the program lifecycle. With the implementation of a program management model in accordance with the recommendations of this study, it is hoped that PT PICID can achieve the business plan targets as determined."

"ABSTRAKTesis ini membahas analisa keberhasilan atau hasil dari strategi pada tingkatanbisnis yang dilakukan oleh perusahaan korporasi media yang diambil setelahdisesuaikan dengan kondisi dimana perusahaan berada pada struktur pasar.Penelitian ini menggunakan metode pendekatan kualitatif dengan metodedeskriptif dan menggunakan teknis analisis naratif. Hasil penelitian strategi paketiklan bundling yang dirasa sebagai turunan strategi konvergensi media, denganmenjual paket iklan lintas media dalam jangka pendek memang menguntungkannamun dalam jangka panjang tidak menguntungkan karena akan merugikan salahsatu media. Strategi jangka panjang padahal dibutuhkan untuk bertahan dalamkondisi pasar persaingan sempurna dan agar tetap menjadi “market leader”.Sehingga dihasilkan rekomendasi bentuk strategi paket iklan bundling yang lebihsesuai dengan strategi konvergensi.

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ABSTRACTThis thesis discusses the analysis of the success or outcome of the strategy at thelevel of business done by the company in the corporate media taken afteradjusting to the conditions in which the company is in the market structure. Thisstudy uses a qualitative approach with descriptive methods and technical TODDnarrative analysis. The results advertising package bundling strategy is perceivedas an instance of media convergence strategy, to sell cross-media advertisingpackages are beneficial in the short term but in the long run is not beneficialbecause it would harm one of the media. Whereas long-term strategy is needed tosurvive in conditions of perfect competition and in order to remain a "marketleader". So that the resulting recommendation form advertising package bundlingstrategy is more in line with the strategy of convergence."