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"Tesis ini membahas mengenai peran ideal Humas yang akan mendukung organisasi dalam mencapai tujuan dan keberhasilan. Penelitian ini bertujuan untuk melihat sejauh mana Humas di Badan Pengkajian dan Penerapan Teknologi (BPPT) telah menerapkan prinsip-prinsip Excellence Communication yang dikembangkan oleh James Grunig di dalam Excellence Theory. Excellence Communication memiliki tiga bulatan (sphere) yang saling berkaitan yakni, Knowledge Core, Shared Expectation, dan Participative Culture. Penelitian ini menggunakan paradigma post positivisme, pendekatan kualitatif, dan bersifat deskriptif ilustratif. Metode pengumpulan data yang digunakan untuk penelitian adalah wawancara mendalam, observasi partisipan, studi dokumentasi, dan studi literatur.Hasil penelitian menunjukkan bahwa Excellence Communication belum diterapkan dengan baik di BPPT. Dalam hal ini penerapannya belum memenuhi kriteria Grunig sepenuhnya. Pertama pada aspek knowledge core, dasar pengetahuan yang dimiliki Humas masih kurang, kemudian pada aspek shared expectations, posisi Humas tidak memiliki akses langsung kepada pimpinan sehingga tidak dilibatkan dalam rapat pembuatan keputusan bersama pimpinan, selain itu juga tidak diterapkannya aspek participative culture dimana ditemukan bahwa budaya kerja yang bersifat partisipatif cenderung tidak terwujud.

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This thesis discusses the ideal role of PR that will support the organization in achieving its goals and success. This study aimed to examine the extent to which public relations of The Agency for Assessment and Application of Technology have applied the Principal of Excellence Communication attributed to James Grunig in The Excellence Theory. Excellence Communication has three interrelated spheres. These spheres are Knowledge Core, Shared Expectation and Participative Culture. This research is a descriptive research processed in a qualitative way and exerts post positivism paradigm. Data collection method used in this study are in-depth interview, participant observation, and study of documentation and literature.

The results showed that the Communication Excellence has not been implemented well in BPPT. In this case the application has not met the criteria as Grunig said. The Knowledge core of public relations is still lacked. In the shared knowledges aspects, The Public relations positions do not have direct access to the head so it is not involved in the board of executives meetings, and then the participative cultures aspects were not happened there."

"Peran Humas yang ideal akan mendukung organisasi dalam mencapai tujuan dan keberhasilan. Penelitian ini bertujuan untuk melihat sejauh mana Humas di Bank Tabungan Negara telah menerapkan prinsip-prinsip Excellence Communication yang dikembangkan oleh James Grunig di dalam Excellence Theory. Excellence Communication memiliki tiga bulatan (sphere) yang saling berkaitan antara lain Knowledge Core, Shared Expectation, dan Participative Culture. Penelitian ini menggunakan paradigma post positivisme, pendekatan kualitatif, dan bersifat deskriptif. Metode pengumpulan data yang digunakan untuk penelitian adalah wawancara mendalam, observasi partisipan, studi dokumentasi, dan studi literatur.Hasil penelitian menunjukkan bahwa Excellence Communication sudah diterapkan di BTN. Namun penerapannya belum memenuhi kriteria Grunig sepenuhnya karena komunikasi organisasi masih asimetris dan posisi Humas yang tidak memiliki akses langsung kepada pimpinan sehingga tidak terlibat dalam rapat pembuatan keputusan bersama direksi. Hasil ini dipengaruhi oleh penerapan Excellence Communication yang disesuaikan dengan konteks perbankan dan budaya organisasi di Indonesia.

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Ideal public relations role advocate organization in achieving its goal. This paper explains up to what extent public relations of Bank Tabungan Negara have applied the Principal of Excellence Communication attributed to James Grunig in The Excellence Theory. Excellence Communication has three interrelated spheres. These spheres are Knowledge Core, Shared Expectation and Participative Culture.

This research is a descriptive research processed in a qualitative way and exerts post positivism paradigm. Data collection method used in this study are in-depth interview, participant observation, and study of documentation and literature.

The result of this paper shows that Excellence Communication has been applied in Bank Tabungan Negara. Nevertheless, it has not fully met the criteria of Grunig because the communication of organization of Bank Tabungan negara is still asimetric and its public relations that has no direct access to the chairman of organization can not be engaged in the decision making meeting. The results are affected by the implementation of Excellence Communication which should be adjusted to the context of the banking and organization culture of Indonesia."

"Tesis ini menelisik tentang aktivitas dan peran ideal struktur HubunganMasyarakat yang mendukung organisasi dalam mencapai tujuannya. Penelitianini bertujuan untuk melihat sejauh mana struktur Hubungan Masyarakat di IntitutTeknologi Bandung menerapkan prinsip Excellence Communication pada ativitasdan peran hubungan masyarakatnya. Prinsip Excellence Communication yangdigunakan pada penelitian ini merupakan buah penelitian Excellence Theory yangdilakukan oleh James. E. Grunig dan para koleganya. Excellence Communicationmemiliki tiga aspek yang digambarkan ke dalam tiga lingkaran atau bulatan yaitu,aspek Knowledge Core, aspek Shared Expectation, Aspe Organizational Culture.Ketiga aspek tersebut saling berkaitan dan memiliki pengaruh dalam penerapanExcellence Communication dalam sebuah organisasi.Penelitian ini menggunakan paradigm postpositivisme, pendekatan kualitatif dan bersifat deskriptif. Metodepengumpulan data adalah wawancara mendalam serta pengumpulan dokumenyang relevan terhadap penelitian.Hasil penelitian menunjukan bahwa ITB dalampenerapan Excellence Communication masih memiliki kendala pada aspekKnowledge Core dimana Top Communicator tidak memiiiki pengetahuan yangcukup terkait pelaksanaan praktik humas yang ideal sebagaimana disampaiaknpada premis Excellence Theory. Top Communicator pun masih menerapkan perancommunication technician disbanding peran idealnya sebagai communicationmanager. Kendala ini dapat dipahami dikarenakan Top Communicator berlatarbelakang teknik dan di ITB tidak terdapat fakultas atau sekolah yangmemproduksi pengetahuan ke-humasan.Pada kedua aspek lainnya yaitu SharedExpectation dan Organizational Culture, ITB telah menjalankan dan menerpakankedua aspek tersebut secara ideal.Kata Kunci: Excellence Communication, Excellence Theory, Knowledge Core, SharedExpectation, Organizational Culture.

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This research investigates activities and roles of public relations ideal structure thatsupports an organization in achieving its goals. This study aims to look at the extentto which the structure of public relations at the Bandung Institute of Technology ITB pertains the principles of Excellence Communication on it 39 s public relation activitiesand roles. Communication Excellence principle used in this study is the fruit ofExcellence Theory Research conducted by James. E. Grunig and colleagues.Communication Excellence has three aspects described in three circles or spheres,namely, Core Knowledge, Shared Expectation, and Organizational Culture. Thesethree aspects are interrelated, and they possess influence in the application ofExcellence Communication within an organization.

This is a descriptive qualitativeresearch under postpositivism paradigm.Data collection was gathered by depthinterviews and desk research on relevant documents. This study uses postpositivismeparadigm, qualitative and descriptive approach. Methods of data collection is wawanprofound way and the collection of relevant documents to the research.

The results showed that ITB in the implementation of Communication Excellence still findsobstacles at Core Knowledge aspect in which Top Communicator does not havesufficient knowledge related to the implementation of public relations practices basedon the premise of Excellence Theory. Top Communicator still applies communicationtechnician role than ideal role as communications manager. These constraints can beunderstood due to Top Communicator has engineering backgrounds and there is nofaculties or schools in ITB that produce public relations knowledge. In two otheraspects, Shared Expectations and Organizational Culture, ITB has implemented andexposed these two aspects ideally.Key words Excellence Communication, Excellence Theory, Knowledge Core, SharedExpectation, Organizational Culture."

"Sebuah organisasi membutuhkan peran humas yang maksimal agar organisasi dapat berjalan dengan efektif dalam mencapai tujuannya. Penelitian ini bertujuan untuk melihat penerapan Excellence Communication Grunigdi lembaga MPU Aceh dan kendala yang menghambat penerapannya serta untuk mengetahui kaitan Excellence Communication dengan budaya organisasi di lembaga MPU Aceh. Penelitian ini menggunakan paradigam post-positivistme, pendekatan kualitatif, dan bersifat deskriptif. Metode pengumpulan data dilakukan dengan wawancara mendalam, observasi, studi dokumentasi, dan studi literatur.Hasil penelitian menunjukkan bahwa MPU Aceh belum menjalankan prinsip-prinsip Excellence Communication Grunig, sehingga organisasi belum sepenuhnya berjalan dengan efektif. Selain itu MPU Aceh juga memiliki budaya organisasi yang sangat terkait dengan komunikasi yang dijalankan di lembaga MPU Aceh.

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In order to run an organization effectively, public relations should implement the Excellence Communication principles. This study aims to see the implementation of Grunig’s Excellence Communication principles in MPU Aceh, like to what extent the principles have been implemented, what obstacles occur during the implementation and how is the organization culture in the council. This research adapted the post-positivist paradigm, qualitative approach with descriptive design. Data collected through deep interview, documentation and literature study.

The result showed that MPU Aceh has not fully implemented the Excellence Communication principles. Besides, MPU Aceh has cultural background; Aceh history, and religious norms background which lead to communication style implemented by MPU Aceh."

"Program privatisasi Badan Usaha Milik Negara (BUMN) merupakan salah satu program pemerintah guna meningkatkan kinerja BUMN sampai mencapai pada kinerja excellence. Upaya untuk mencapai kinerja excellence membutuhkan strategi yang tepat. Berdasarkan strategi-strategi BUMN yang telah dijalankan, dapat dikelompokkan dalam empat pola strategi yaitu: strategi pengembangan sistem manajemen, strategi penguatan budaya GCG (Good Corporate Governance), strategi penguasaan teknologi terkini dan strategi penguasaan pasar global. Penelitian ini ingin mengkaji pertama, sejauh mana pengaruh program privatisasi dan penerapan empat pola strategi BUMN tersebut di atas terhadap tercapainya kinerja excellence. Kedua, apakah ada hubungan antara penerapan empat pola strategi BUMN dan Keberhasilan program privatisasi. Hasil penelitian ini diharapkan dapat memberi informasi bagi pengambilan keputusan baik internal maupun eksternal BUMN dalam menekankan pola strategi yang diterapkan untuk keberhasilan program privatisasi dan mengoptimalkan pencapaian kinerja excellence. Teori dan konsep yang mendasari penelitian ini antara lain pertama, dari David Pull (2002) dan Stephen Moore (1987) terkait privatisasi yang menjelaskan privatisasi dapat mendorong peningkatan kinerja, efisiensi dan produktivitas. Kedua, dari Goelsch et. Al (2002), Beslerfield (2003) dan Kapplan & Norton (2004) terkait strategi pengembangan sistem manajemen yang masing ? masing menjelaskan sistem manajemen mutu, Total Quality Management dan mapping strategy untuk mencapai kinerja excellence. Ketiga, dari OECD (2004) dan Zarkasyi, M.W (2008) terkait strategi Good Corporate Governance yang menjelaskan implementasi GCG untuk meningkatkan kinerja BUMN. Keempat, dari Board (1994), Turban (2001) dan Landon (1994) terkait strategi penguasaan teknologi terkini yang menjelaskan pentingnya penerapan sistem informasi manajemen berbasis IT guna meningkatkan kinerja organisasi. Kelima, dari Jeffry Horisan (2003), Scot Dru (2005) dan Michael Porter (2000) terkait strategi penguasaan pasar global yang menjelaskan strategi pelayanan prima dan strategi untuk memenangkan persaingan di tingkat global. Keenam dari Malcolm Baldriedge Criteria for Performance Excellence (MBCfPE) (2004) yang mengelompokkan kinerja excellence ke dalam tujuh indikator. Hipotesis mengacu teori yang telah disampaikan yaitu pertama diduga ada pengaruh yang positip program privatisasi dan empat pola strategi BUMN terhadap pencapaian kinerja excellence. Kedua, diduga ada korelasi positip antara empat pola strategi BUMN dan keberhasilan program privatisasi. Sampel penelitian adalah BUMN, anak perusahaan BUMN atau unit bisnis BUMN yang telah mengikuti program privatisasi. Total sampel yang dikirim kuesioner sebanyak 412 sampel, dan yang berhasil kembali dan dapat diolah sebanyak 188 sampel. Teknik análisis menggunakan structural equation modeling (SEM) dengan alat bantú software pengolahan data LISREL 8.70. Hasil uji reliabilitas menunjukkan nilai Cronbach Alpha sebesar 0,976 lebih besar dari 0,70, sehingga dapat dikatakan instrumen penelitian cukup dapat dipercaya sebagai alat pengumpul data. Hasil uji validitas menunjukkan nilai, t hitung dari muatan faktor semua lebih besar dari t tabel (1,96) pada tingkat signifcant 0.05, sehingga dapat dikatakan indikator hasil penelitian memiliki validitas yang baik. Hasil Penelitian ini menunjukkan pertama program privatisasi yang dijalankan selama ini memberi pengaruh yang nyata terhadap pencapaian kinerja excellence BUMN. Hal tersebut menunjukkan semakin besar keberhasilan program privatisasi akan mendorong pencapaian kinerja excellence.. Penerapan strategi BUMN yang dikelompokkan ke dalam empat bentuk strategi, hanya strategi pengembangan sistem manajemen yang memberi pengaruh nyata terhadap pencapaian kinerja excellence. Hal tersebut menunjukkan keberhasilan strategi pengembangan sistem manajemen dapat mendorong pencapaian kinerja excellence. Penerapan ketiga strategi yang lain yaitu strategi penguatan budaya GCG, strategi penguasaan teknologi terkini dan strategi penguasaan pasar global tidak berpengaruh nyata terhadap pencapaian kinerja excellence. Berdasarkan hasil identifikasi menunjukkan, penerapan strategi penguatan budaya GCG tidak berpengaruh nyata disebabkan beberapa indikator yang selama ini belum dijalankan secara lengkap dan tepat seperti pengembangan GCG dalam rencana jangka panjang perusahaan (RJP) , melakukan analisa SWOT dalam menyusun strategi GCG, penerapan prinsip dasar GCG seperti keadilan dan keterbukaan belum benar - benar memenuhi harapan pihak ? pihak terkait. Penerapan strategi penguasaan teknologi terkini tidak berpengaruh nyata disebabkan selama ini beberapa indikator terkait strategi penguasaan teknologi terkini belum benar ? benar dijalankan BUMN yaitu master plan IT, penerapan ISO 27001, knowledge management berbasis IT, aplikasi paperless, pemantauan kinerja berbasis IT, dan sistem proteksi. penerapan strategi penguasaan pasar global tidak berpengaruh nyata disebabkan beberapa indikator strategi penguasaan pasar global belum benar?benar dijalankan BUMN. Beberapa indikator tersebut antara lain analisa SWOT mengacu lima kekuatan persaingan, formulasi strategi yang menjabarkan strategi dari tingkat holding sampai unit bisnis dan kebijakan cluster. Kedua, program privatisasi memiliki korelasi positip dengan strategi pengembangan sistem manajemen, strategi penguatan budaya GCG, strategi penguatan pasar global. Hal tersebut menunjukkan keberhasilan penerapan empat pola strategi BUMN tersebut di atas ada korelasi dengan keberhasilan program privatisasi. Berdasarkan hasil penelitian maka rekomendasi yang dapat disampaikan pertama; Pemerintah perlu mendorong percepatan program privatisasi agar upaya untuk mencapai kinerja excellence bisa segera terwujud. Kedua; Manajemen internal BUMN perlu memberi perhatian terhadap penerapan strategi pengembangan sistem manajemen, karena keberhasilan strategi ini memberikan pengaruh nyata terhadap pencapaian kinerja excellence. Ketiga; Manajemen internal BUMN perlu memperhatikan terhadap beberapa indikator pada strategi penguatan budaya GCG seperti pengembangan GCG dalam rencana jangka panjang perusahaan (RJP), analisa SWOT dalam menyusun strategi GCG, penerapan prinsip dasar GCG seperti keadilan dan keterbukaan agar penerapan strategi tersebut dapat berpengaruh nyata terhadap pencapaian kinerja yang excellence. Keempat, Manajemen internal BUMN perlu memperhatikan terhadap beberapa indikator pada strategi penguasaan teknologi terkini yaitu master plan IT, penerapan ISO 27001, knowledge management berbasis IT, aplikasi paperless, pemantauan kinerja berbasis IT, dan sistem proteksi, agar penerapan strategi tersebut dapat berpengaruh nyata terhadap pencapaian kinerja excellence. Kelima, Manajemen internal BUMN perlu memperhatikan terhadap indikator pada strategi penguasaan pasar global yaitu analisa SWOT mengacu lima kekuatan persaingan, formulasi strategi yang menjabarkan strategi dari tingkat holding sampai unit bisnis dan kebijakan cluster agar penerapan strategi tersebut dapat berpengaruh nyata terhadap pencapaian kinerja excellence. Keenam, manajemen internal BUMN perlu memperkuat penerapan empat pola strategi agar program privatisasi dapat berhasil sesuai dengan sasaran yang ditetapkan.

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Privatization of the state?owned enterprises (BUMN) is one of the government programs to improve the performance of BUMN in order to achieve performance excellence. In order to achieve the performance excellence, it is necessary to set up the right strategy. Based on the BUMN Strategies which have been done, can be classified into four strategies namely: The development management system strategy, Strengthening the corporate culture strategy of Good Corporate Governance (GCG), The strategy of mastering the latest technology and The strategy of global marketing. This research is striving to examine: First, the extent of the impact of privatization programs and the implementation strategy of the four patterns strategy of the state ? owned enterprises mentioned above on the achievement of performance excellence. Second, this research also wanted to examine whether there is a connection between the privatization program and the application of the four patterns strategy of the state-owned enterprises. The results of the research are expected to provide information for decision making both internal and external of the BUMN in stresing that the strategy implemented to optimize the performance excellence and the success of the privatization program . The theories and the concepts that underlie this research include: First, the theories and the concepts of David Pull (2002) and Stephen Moore (1987) on privatization which describe the privatization may encourage improvement of performance, efficiency and productivity. Second, the theories and concepts of Goetsch et al (2002), Beslerfield (2003) and Kapplan & Norton (2004) on strategy development of management system, each of which describes the quality management system, total quality management and the mapping strategy to achieve performance excellence. Third, the theories and the concepts from OECD (2004) and Zarkasyi, M.W (2008) related to the Good Corporate Governance strategy that describes the implementation of good corporate governance to achieve performance excellence. Fourth, the theories and the concepts of Board (1994), Turban (2001) and Landon (1994) related to the mastering of the latest technology that explain the importance of the application of management information system based on information technology in order to improve the performance of the organization. Fifth, the theory and the concepts of Jeffry Horisan (2003), Scot Dru (2005) and Michael Porter (2000) related to global marketing strategy that explains the importance of managing the enterprises?s strategy, excellent services and cluster strategy in order to win the competition at the global level. Sixth, the theories and the concepts of Malcolm Baldriedge Criteria for Performance Excellence (MBCfPE) (2004) related to performance excellence that classify the performance excellence into seven indicators. The hypothesis of this research refers to the theories and the concepts that have been presented: First, it is assumed that there are positive impacts of the privatization program and the four pattern strategies of the BUMNtowards the achievement of performance excellence. Second, related to positive correlation between the privatization program and the four patterns of strategy of the BUMN is acceptable. The samples of this research were the BUMN and its subsidiary enterprises or its Strategic Business Unit that have undergone a process of privatization. The total samples were sent questionnaires as many as 412 samples, of which made it back and as many as 188 samples can be processed. Analysis technique using Structural Equation Modeling (SEM) with the tools of data processing soft ware LISREL 8.70. The Reliability test results demonstrate the value, t calculated from the load factor of all is greater that t table (1,96) at 0,05 significant level, so it can be said to be indicators of having adequate and good validity of the research. The result of this research i.e. First, the privatization program gave the real impact towards the achievement of the performance excellence of the state-owned enterprises. This suggest that the greater success of the privatization program will promote the achievement of performance excellence. The implementation of strategies that are grouped into four patterns strategy, only the strategy of developing management system that gives the real impact on the achievement of performance excellence. This suggest that the success of developing the strategy of management system will give the real impact on the achievement of performance excellence. The other three strategies, namely the strategy of strengthening of corporate culture of GCG, mastering strategy of the latest technology and global market coverage strategy had no significant effect. Due to some indicators which are not yet implemented completely and correctly such as the development of GCG in the enterprises long-term plans, conducting SWOT analysis in formulating the strategy of GCG, implementing the basic principles of GCG such as justice and openness has not yet really meet the expectations of the parties concerned. The strategy of mastering of the latest technology caused no significant effect due to several indicators such as not yet actually run information technology (IT) master plan of the state-owned enterprises, implementation of ISO 27001, IT based knowledge management, paperless applications, IT-based performance monitoring, and protection system. The strategy of global market coverage had no significant effect due to several indicators i.e. the global market coverage strategy is not really run by the state ? owned enterprises. Some of the indicators among others SWOT analysis refers to the five forces of competition, the formulation strategy that outlines a strategy of the holding enterprises up to the unit level and the cluster policy. Second, the strategy of developing the management system, strengthening the corporate culture of good corporate governance, the strategy of strengthening of the global market coverage have a positive correlation with the success of privatization program. Based on the result of this research, so the recommendation can be made, i.e first, the government should encourage the acceleration of the privatization program in order to achieve performance excellence. Second, The internal management of the BUMN need to give attention to the strategy of developing management system, because the success of implementing this strategy will provide a real impact on the achievement of performance excellence. Third, some indicators on the strategy of strengthening of the corporate culture of GCG that is the development of GCG, implementation of basic principles of GCG such as justice and openness in order the implementation of the strategy will have a real impact on the achievement of performance excellence. Fourth, some indicators of the mastering of the latest technology such as master plan of the IT, implementation of ISO 27001, IT-based knowledge management , paperless application, IT- based monitoring system and the protection system should be implemented in order to achieve a real impact toward the achievement of performance excellence. Fifth, the indicators of the strategy of the global market coverage that is the SWOT analysis refers to the five forces of competition, the formulation of the strategy that explain the strategy from the level of holding enterprises up to the business unit level and the cluster policy should be clear so that the implementation of the strategy will have the real impact towards the achievement of performance excellence. Sixth, The internal management of the BUMN need to give attention to the implementation of four strategy models to achieve performance excellence in order to be able to achieve the objectives of privatization program ."

"Penelitian ini menjelaskan proses adaptasi strukturasi humas pemerintah di Indonesia dalam penerapan humas digital. Teori yang digunakan adalah Adaptive Structuration Theory AST untuk menjelaskan proses produksi dan reproduksi struktur sosial baru dalam penerapan humas digital di organisasi birokrasi. Penelitian menggunakan paradigma interpretif, pendekatan kualitatif, dan metode studi kasus. Hasil penelitian menunjukkan bahwa para agen humas pemerintah menerima secara positif penerapan humas digital sebagai tuntutan tugas dan lingkungannya. Adaptasi yang dilakukan melibatkan struktur sosial lain yang mempunyai dimensi: tugas, lingkungan organisasi, gaya kepemimpinan, pengetahuan dan pengalaman, kepercayaan terhadap kemampuan agen lainnya, kesenjangan generasi dan outputs. Para agen mengapropriasi struktur humas digital secara unfaithfull karena keterbatasan seperti anggaran yang kurang, terbatasnya jam kerja, infrastruktur yang tidak memadai, dan kualitas serta kuantitas SDM yang kurang. Sehingga agen melakukan penyesuaian agar penerapan humas digital dapat berjalan sebagaimana mestinya. Interaksi agen menghasilkan struktur sosial baru yang diproduksi dan direproduksi menjadi pedoman para agen dalam melakukan tindakan. Struktur baru tersebut yaitu 1 pelibatan pihak ketiga dalam pengelolaan humas digital, 2 pengunggahan konten dalam humas digital dilakukan secara kondisional sesuai penugasan peliputan, 3 penggunaan perangkat digital milik para agen dan direktorat lain yang memiliki anggaran lebih besar, 4 menjemput bola ke direktorat terkait dalam hal penyediaan konten publikasi, dan 5 para agen senantiasa belajar sendiri dengan memperhatikan cara kerja pihak ketiga dalam pengelolaan konten yang menarik.

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The focus of this study is about structuration adaptation of government public relations in Indonesia in digital public relations implementation. This study is interpretive paradigm, qualitative, case study methode, and uses Adaptative Structuration Theory AST to describe the process of production and reproduction of new social structure in digital public relations implementation. The result showed that Government Public Relations GPR accepted the implementation of digital public relations positively as a task and environment demands. Agent rsquo s adaptation involved other social structures that have dimensions task, organizational environment, style of leadership, knowledge and experience, perception of other rsquo s knowledge, agreement of appropriation, gap generation, and the outputs. The government public relations reflected the structure of digital public relations with unfaithfull appropriation because many limitations from the institution such as less budget, limited working hours, inadequate infrastructure, lack of quality and quantity of human resources. So that they adjusted rules, resources and other social structures to make digital PR works as it should. That interaction forms new social structure that produced and reproduced as agents rsquo s guidence to make actions. The new social structures are 1 third party engagement in digital public relations implemenation, 2 upload digital contents conditionally, 3 use agents rsquo s private digital devices and other divisions that have bigger financial support, 4 contact other divions directly to support publication contents, and 5 agents always learning by observing the digital content management by that third party."

"ABSTRAKIklim komunikasi internal yang baik dapat diciptakan salah satunya melalui penerapan kegiatan employee relations dalam perusahaan. Penelitian ini bertujuan untuk mengetahui penerapan kegiatan employee relations dalam kurun waktu Januari 2010 hingga Maret 2012 dalam mendukung kualitas iklim komunikasi internal di dalam perusahaan. Penelitian ini menggunakan paradigma konstruktivis, pendekatan kualitatif dan bersifat deskriptif dengan strategi studi kasus. Metode pengumpulan data dengan wawancara mendalam dan studi dokumentasi. Hasil penelitian menunjukkan bahwa kegiatan employee relations yang diterapkan di perusahaan X adalah program penghargaan, program pelatihan, acara khusus, rangsangan berbicara, konferensi karyawan, dan obrolan langsung. Kegiatan-kegiatan ini mampu mendukung iklim komunikasi internal yang bersifat suportif. Ditunjukkan pula dari pemenuhan karakteristik saling mendukung, adanya kepercayaan, keterbukaan dan kejujuran, partisipasi dalam pembuatan keputusan bersama, dan perhatian pada tujuan-tujuan berkinerja tinggi.

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ABSTRACT

An excellent internal communication climate can be created from the existence of employee relations? activity. This study aims to recognize the application of employee relations? activities effective as from January 2010 to March 2012 in supporting an excellent internal communication climate at X Public Relations Consultant. This study uses constructivist paradigm and descriptive qualitative approach using case study strategy. Data collection methods used are in-depth interviews and documentation study. The results suggest that the application of activities such as awards, trainings, special events, opinion stimulations, staff conferences, and direct conversations support an excellent internal communication climate. It fulfils supportive nature depicted by characteristics such as mutual assistance, trust, openness and honesty, participation in decision making, and attention to high performance objectives."