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"Banyak pemasar menggunakan potongan harga atau price deal untuk menarik konsumen. Pcneliti ingin tahu apaltah adanya pemakaian price deal mempengaruhi pembentukan brand equity, brand loyalty, perceived qualitv, purchase intentions konsumen wanita untuk produk merek harga tinggi dan harga rendah. Peneliti juga ingin mengetahui apakah juga terjadi interaksi antara harga dan price deal. Menggunakan uji eksperimen dengan dua kelompok uji yang berbeda (merek nyata dan merek liktif). Disain eksperimen 2 (level harga : harga tinggi dan harga rendah; between) kali 2 (level price deal : Absent dan diskon 40°/6; between). Peneliti menemukan bahwa pengaruh price deal tiap level harga tidak berbeda jauh, tetapi berbeda untuk merek yang dikenal atau tidak dikenal. price deal cenderung berpengaruh berbeda untuk tiap kategori produk, dan sama untuk tiap level harga dalam kategori produk yang sama.

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Matty marketers use price deal to attract consumer. It creates curious thinking, whether price deal have effect on forming brand equity, brand loyalty, perceived quality, and purchase intentions in women. Using experiment with two different study (real brand and fake brand), with experiment design 2 (price level : high price and low price; between) by 2 (price deal level : absent and 40% discount; between). Result of this research found that price deal have different effect on different product categories and almost the same for high price and low price product in the same category."

"Pendahuluan. Pada saat berdiri dengan dua kaki, beban berat badan di titik tumpu telapak kaki akan dibagi rata pada bagian depan oleh tulang sesamoid pada capitulum ossi metatarsal I serta capituli osseum metatarsal II-IV dan bagian belakang telapak kaki oleh processus medialis tuberis calcanei. Hal ini akan berbeda apabila memakai hak tinggi, pada keadaan seperti ini tekanan akan lebih besar pada kaki bagian depan. Perbedaan atau adanya masalah IMT pada seseorang juga dapat mengakibatkan perubahan-perubahan anatomik yang akan mempengaruhi tekanan telapak kaki, ketika berdiri normal ataupun ketika memakai hak tinggi, yang akan memberi beban lebih besar pada kaki bagian depan. Tujuan. Menilai tekanan telapak kaki bagian depan pada pemakaian hak tinggi dan menilai tekanan telapak kaki bagian depan pada perbedaan IMT subjek penelitian. Metode. Survei deskriptif analitik pendekatan potong lintang. Hasil. Pengaruh tekanan telapak kaki bagian depan terhadap perbedaan IMT didapat hasil uji analisis dengan P = 0,000. Dan pengaruh tekanan telapak kaki bagian depan terhadap hak tinggi, tanpa hak dengan hak 5 cm, tanpa hak dengan hak 12 cm, dan hak 5 cm dengan hak 12 cm didapat hasil uji analisis kesemuanya dengan P = 0,000. Kesimpulan. Terdapat pengaruh tekanan telapak kaki bagian depan terhadap pemakaian hak tinggi dan IMT.

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Introduction. While standing on two legs, weight load on the pivot foot will be shared equally at the front by a sesamoid bone on the metatarsal capitulum ossi osseum capituli metatarsal I and II-V and the back foot by a medial processus tuberis calcanei. It would be different if wearing high heel, at this position plantar pressure will be greater on the forefoot. Difference or a problem on someone BMI can result in anatomic changes that will affect the pressure supported by the pivot foot, when standing normal or when wearing high heel, such as the use of high heels which will give greater load on feet the front.

Purpose. Valuating effect of forefoot plantar pressure when wearing high heel and valuating effect of forefoot plantar pressure at different body mass index on research subject.

Method. Descriptive analytic survey with a cross-sectional approach.

Results. Effect of forefoot plantar pressure at different BMI acquired from analysis results with P =0.000. and effect of forefoot plantar pressure when wearing high heel, no wearing with high heel 5 cm, no wearing with high heel 12 cm, and high heel 5 cm with high heel 12 cm, acquired from analysis results with P = 0.000.

Conclusion. Have a effect of forefoot plantar pressure at different BMI and when wearing high heel."

"[ABSTRAKNyeri memicu munculnya stres yang berpotensi menimbulkan gangguan perkembangan dan pertumbuhan pada neonatus. Penusukan tumit berpotensi menimbulkan nyeri. Penelitian ini bertujuan untuk melihat efektivitas sukrosa dan pembedongan terhadap respon nyeri neonatus. Penelitian ini menggunakan rancangan uji klinik acak terkontrol dengan cross-over design. Sampel yang digunakan berjumlah 24 neonatus. Pada saat penusukan tumit, rerata respon nyeri lebih tinggi pada kelompok sukrosa yaitu 2,67. Satu menit setelah penusukan tumit rerata respon nyeri pada kedua kelompok sama yaitu 1,96. Dua menit dan 3 menit setelah penusukan rerata respon nyeri lebih tinggi pada kelompok pembedongan. Hasil bivariat menunjukkan tidak terdapat perbedaan rata-rata respon nyeri neonatus saat penusukan tumit (p=0,925) dan setelah penusukan tumit (satu menit (p=0,915), dua menit (p=0,942), dan tiga menit setelah penusukan tumit (p=0,132)) pada kedua kelompok. Penelitian ini menunjukkan tidak terdapat hubungan antara jenis kelamin terhadap respon nyeri neonatus (p=0,398). Pembedongan dapat digunakan untuk mengurangi respon nyeri pada bayi saat penusukan sekaligus mendukung pemberian ASI eksklusif.

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ABSTRACTPain triggers stress that potentially cause impaired brain development and neonatal growth. Various invasive procedures such as pricking the heel can cause painful. This study aims to look the effectiveness of sucrose and swaddling against neonatal pain response in heel prick. This study uses a randomized controlled trial with cross-over design. The sample was 24 neonates. Each subject was given two treatments of obtaining sucrose and swaddling, given based on the results of block randomization with random table. At the time of pricking the heel is done, the sucrose group had a higher mean pain response than swaddling group (2,67). 1 minute after heel prick, the mean pain response in both groups was same (1.96). 2 minutes and 3 minutes after the heel prick, the mean pain response was higher in swaddling group. The results showed that there was no difference in average pain response when pricking the heel (p = 0.925) and after pricking the heel (one minute (p = 0.915), two minutes (p = 0.942), and three minutes after pricking the heel ( p = 0.132)). These results indicate that there is no relationship between the sex against neonatal pain response (p = 0.398). Swaddling can reduce pain response in neonate during heel prick and support breastfeeding programme., Pain triggers stress that potentially cause impaired brain development and neonatal growth. Various invasive procedures such as pricking the heel can cause painful. This study aims to look the effectiveness of sucrose and swaddling against neonatal pain response in heel prick. This study uses a randomized controlled trial with cross-over design. The sample was 24 neonates. Each subject was given two treatments of obtaining sucrose and swaddling, given based on the results of block randomization with random table. At the time of pricking the heel is done, the sucrose group had a higher mean pain response than swaddling group (2,67). 1 minute after heel prick, the mean pain response in both groups was same (1.96). 2 minutes and 3 minutes after the heel prick, the mean pain response was higher in swaddling group. The results showed that there was no difference in average pain response when pricking the heel (p = 0.925) and after pricking the heel (one minute (p = 0.915), two minutes (p = 0.942), and three minutes after pricking the heel ( p = 0.132)). These results indicate that there is no relationship between the sex against neonatal pain response (p = 0.398). Swaddling can reduce pain response in neonate during heel prick and support breastfeeding programme.]"