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ABSTRACTTreating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.This book contains material developed for use in the interdisciplinary courses on product development that we teach. Participants in these courses include graduate students in engineering, industrial design students, and MBA students. While we aimed the book at interdisciplinary graduate-level audiences such as this, many faculty teaching graduate and undergraduate courses in engineering design have also found the material useful. Product Design and Development is also for practicing professionals. Indeed, we could not avoid writing for a professional audience because most of our students are themselves professionals who have worked either in product development or in closely related functions. This book blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, we provide students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, we provide a set of product development methods that can be put into immediate practice on development projects."

"ABSTRAKPenelitian ini berfokus pada rancangan pengembangan produk untuk majalah gaya hidup U-Magazine. Marketing mix secara umum merupakan istilah yang dipakai untuk menjelaskan product, price, place. dan promotion yang membentuk sistem pemasaran sebuah organisasi. Sebagai pemain yang relatif baru berumur 6 bulan di dalam segmen majalah gaya hidup, tantangan terbesar yang dihadapi oleh U-Mag adalah bagaimana menyajikan produk yang sesuai dengan ekspektasi dari target market mereka. Sebingga, salah satu hal terpenting untuk dibahas adalah yang tercakup pada pengembangan 'produk'. Terdapat berbagai macam cara untuk melakukan pengembangan sebuah produk. Salah satu cara yang tepat adalah dengan menggunakan consumer insight. yang hasilnya sangat berguna untuk mendapatkan gambaran yang sebenarnya dari halhal yang melatar beiakangi perilaku konsumen terhadap produk U-Mag, yang kemudian dijadikan basis yang kuat untuk mengembangkan produknya.

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ABSTRACTThis paper is focusing solely of the design of product development for U-Magazine lifestyle magazine, In general the term Marketing mix is being used to explain the combination of Product, Price, Place and Promotion that shape the comprehensive marketing system of an organization. As a newly breed of six months old magazine, the biggest challenge for U-Mag would be to provide a product that can live up the expectation of their target market. This !cads to the most important thing that needs to be considered by U-Mag which is the product development elements. There are several ways to develop a certain product One of the most effective ways of doing it is by utilizing consumer insight, that is very useful in obtaining the true picture of the key elements of how consumers respond to U-Mag. These information will be the basis of feedback for U-Mag to develop their product according to the preferences of their target market. "