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Hasil Pencarian

Ditemukan 9314 dokumen yang sesuai dengan query
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Lee, Li-Young
Brockport: BOA Editions, 1990
811.54 LEE c (1);811.54 LEE c (2)
Buku Teks SO  Universitas Indonesia Library
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Banduningsih Rahayu
"Penelitian ini bertujuan untuk mengidentifikasi persebaran pusat kota di DKI Jakarta berdasarkan tiga sudut pandang, yaitu empiris, keilmuan, dan kebijakan publik. Selain menggunakan metode overlay peta, penelitian ini juga menggunakan menggunakan Teknik Delphi terutama untuk mengumpulkan pendapat ahli planologi, arsitektur, dan sosiologi mengenai kriteria dan lokasi pusat kota di DKI Jakarta. Sementara itu, sudut pandang empiris dilandasi oleh teori kota inti berganda, sedangkan sudut pandang kebijakan publik ditinjau berdasarkan Rencana Tata Ruang Wilayah DKI Jakarta Tahun 2010. Semua data yang diperoleh kemudian disintesiskan sehingga menghasilkan pandangan utuh mengenai pusat kota.
Hasil penelitian ini memperlihatkan ada 14 lokasi pusat kota yang terbagi menjadi : 6 lokasi pusat perkantoran yang tersebar baik di bagian tengah maupun di sisi barat dan timur kota; 6 lokasi pusat perdagangan dan komersil yang tersebar memanjang dari utara hingga ke tengah kota; 4 lokasi pusat industri yang tersebar di bagian barat dan timur kota; dan 2 lokasi pusat hiburan dan jasa yang tersebar di bagian tengah kota. Pusat kota yang sesungguhnya di DKI Jakarta adalah di kawasan Sudirman - Thamrin.

This study aims the distribution center city in DKI Jakarta. Jakarta City Center examined using the method Technuique Delphy (Delphi technique) to assess the arguments of experts urban design, architecture, and sociology through the interview process. The results of these interviews will be obtained based on the views of the city center of scientific fields. Empirical point of view obtained through the theory of multiple core city sedangakn public policy point of view seen by Spatial Plan of DKI Jakarta in 2010. Data obtained in the form of each view of city center synthesized or combined to produce acomplete view of city center.
The results obtained there are 14 city center locations which are divided into several functions of 6 as a central office locations spread across the central part of town, west side, and east of the city; 6 locations as trade and commercial center of the scattered extends from north to city center; 4 locations as scattered industrial centers in western and eastern cities, and 2 locations as a center of entertainment and services that are scattered in the middle of town.
"
Depok: Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2011
S42404
UI - Skripsi Open  Universitas Indonesia Library
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Haworth, Lawrence
Bloomington: Indiana University Press, 1963
301.36 HAW g
Buku Teks SO  Universitas Indonesia Library
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Ega Aliffian
"ABSTRAK
Penelitian ini membahas konsep citra suatu kota dan strategi pembentukan merek
suatu kota. Dua konsep tersebut yang lebih dikenal lewat kosnep city branding
dan city image dianggap penting saat ini karena perkembangan teknologi
informasi semakin pesat yang memberikan dampak bagi berbagai aktifitas
masyarakat, khususnya bidang pemasaran. Layaknya sebuah produk, sebuah kota
harus dapat diingat dan diasosiasikan dengan baik oleh konsumen sasaran jika
ingin dianggap berbeda, unik dan memberikan nilai yang lebih baik, ditengah
banyaknya informasi serupa tentang kota-kota lainnya yang bisa diterima
masyarakat dalam waktu yang singkat, sehingga saat ini dibutuhkan strategi yang
tepat dalam membangun citra kota yang diinginkan.
Berdasarkan paparan tadi penelitian ini meneliti pola hubungan terbentuknya city
image melalui kegiatan city branding, pada city brand “Enjoy Jakarta”, yang
memiliki tujuan untuk mengetahui dan menguji pengaruh antara variabel-variabel
terkait pembentukan city image, seperti brand awareness, dan strategi perluasan
merek seperti City Branding, Positioning dan Communicating the Brand yang
membentuk suatu pola hubungan saling ketergantungan.
Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif, responden
pada penelitian ini adalah mahasiswa pascasarjana komunikasi Universitas
Indonesia berjumlah 175 orang yang ditarik secara acak sederhana (simle random)
pada populasi keseluruhan mahasiswa komunikasi pascasarjana angkatan 2012-
2013 yang berjumlah 317 orang. Metode analisis data dilakukan dengan analisis
statistik deskriptif dan analisis jalur (Path Analysis) untuk membuktikan hipotesa
dalam penelitian ini.
Hasil penelitian menunjukkan adanya pengaruh yang positif dan signifikan dari
variable-variabel yang diuji baik pada model struktur pertama maupun model
struktur kedua. Pada struktur pertama terdapat pengaruh positif dan signifikan dari
variable City Branding dan Communicating the Brand dalam membentuk Brand
Awareness. Sedangkan pada model struktur kedua juga terdapat pengaruh yang
positif dan signifikan pada variable City Branding, Positioning, Communicating
the Brand, dan Brand Awareness dalam membentuk City Image. Sedangkan pada
pola hubungan yang terjadi, pengaruh jalur pada variable positioning baik
pengaruh lansung dan tidak lansung adalah pengaruh yang terbesar dalam
membentuk City Image.

ABSTRACT
This research discusses about concept of city image and city brand forming
strategy which are well-known by "city branding" and "city image" concept.
Those concepts are important nowadays, because the rapid growth of information
technology which gives impact to various citizen activities, especially on
marketing area. As a product, a city should be able to be remembered and
associated well by target consumer if the city wants to be considered different,
unique and gives better value in the middle of a lot of similar informations about
another cities that are also accepted by citizens in short time. Thus, now, a city
needs an exact strategy in building the desired city image.
Based on previous explanation, this research disscusses about relationship
pattern in forming city image through city branding activity of "Enjoy Jakarta"
city brand. This research objectives are to find out and examine the influence
between variables related to the city image forming (such as: Brand Awareness
and city branding development strategy: City Branding, Positioning and
Communicating the Brand) which are forming an interrelated relationship
pattern.
This quantitative research uses explanative design. Total respondent is 175 with
simple random sampling method. The whole population of communication postgraduate
student year 2012-2013 is 317. The data analysis methods are
descriptive statistical analysis and path analysis to prove this research hypothesis.
Result from this research shows that there's a positive and significant influence
from the tested variables, both in the first and second structure model. In the first
structure, there are positive and significant influence from city branding and
communicating the brand variables in forming brand awareness. Meanwhile, in
the second structure, there are also positive and significant influence from city
branding, positioning, communicating the brand and brand awareness in forming
city image. In the formed relationship pattern of path influence, positioning
variable has the biggest influence in forming city image, both on direct and
indirect influence."
Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
T42097
UI - Tesis Membership  Universitas Indonesia Library
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Eko Budihardjo, 1944-2014
Jakarta: Direktorat Jenderal Pendidikan Tinggi, Departemen Pendidikan dan Kebudayaan, 1998
333.720 9 EKO k
Buku Teks SO  Universitas Indonesia Library
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Gallion, Arthur B.
Princeton: D. Van Nostrand, 1963
711.4 GAL u
Buku Teks SO  Universitas Indonesia Library
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Barclay, Dorothy, 1918-
New York: Collier Books, 1959
306.874 BAR u
Buku Teks SO  Universitas Indonesia Library
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"This article is to present the changing urban plans of the city of Yogyakarta and their impacts on its physical appearance. An intensive study of extensive materials is carried out in the library and governmental institutions particularly, the regional planning board. By comparing the earlier simplest plan, to the recent one, a pronounced development of the respective plan can be detected. Some conclusions are particularly directed toward the present plan because this one is not more than a synthesis of the previous plans and the inputs are expected in order to be used for further elaboration."
GEOUGM 21:61 (1991)
Artikel Jurnal  Universitas Indonesia Library
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Mercy Pasande
"This study is about city branding This research is motivated bu the potential of citty branding creation as a way to improve regional competitiveness. The purpose of this study is to descrive the various efforts made by the local government of DIY to improve the competitiveness of the region with city Branding. This research uses the qualitative method data collection method is done by triagulation technigue of data source. While data processing researcher does data reduction. The results obtained in this study are first city Branding DIY has been running well rebranding DIY is likely to increase the competitiveness of regions including local revenue. This is evidenced by the increase in investment achieved by the government of Yogyakarta. It' s just that city branding is still focused on tourrism but it can be used for other sectors. Sicond the DIY rebranding (2014) profides many improvenments especially in terms of concept logo and tagline. In addition,the Yogyakarta provincial government has estabilished city branding councils city branding strategy roadmap and governor regulation of city branding in DIY Its just that there has been no evaluation since the rebranding was done by the provincial government of DIY how this rebranding can be implemented by the local goverment and city branding council and there is no extent to which the strategy in the roadmap implemented"
Jakarta: Kementerian Dalam Negeri RI, 2017
351 JBP 9:1 (2017)
Artikel Jurnal  Universitas Indonesia Library
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Amanda Putri
"ABSTRAK
Teknologi berkembang pesat dalam menunjang aktivitas manusia, salah satunya proses menggambarkan ruang kota dan wayfinding. Pada tahun 1960, Kevin Lynch merilis buku berjudul The Image of the City sebagai solusi dari permasalahan masyarakat dalam proses wayfinding di ruang kota melalui penggambaran ruang kota yang terwujud dari legibilitas dan proses cognitive maps. Teori Lynch masih digunakan di era kemudahan Teknologi, Informasi dan Komunikasi. Dilakukan studi kasus untuk membandingkan dua proses pembentukan gambaran ruang kota, yaitu berdasarkan teori Lynch dan melalui ruang virtual. Di sisi lain, era Teknologi, Informasi dan Komunikasi merubah konsep gambaran ruang kota yang dilakukan pada masa teori Kevin Lynch dirilis

ABSTRACT
Technology is growing fast in uses to help people activities, such as imagining city and in wayfinding process. In 1960, Kevin Lynch released The Image of the City as a solution for society in wayfinding problems, through city image which was built by legibility and cognitive maps process. Lynch 39 s theory is still being used in Information, Communication and Technology Age. Case study was held to compare the process of imagining city by Lynch 39 s theory and the process through virtual reality. On the other hand, Information, Communication and Technology age changed the concept of imagining city space by Lynch 39 s theory. "
2017
S67147
UI - Skripsi Membership  Universitas Indonesia Library
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