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"ABSTRAKTesis ini membahas tentang kinerja edukasi pemasaran Bursa Efek Indonesia (BEI) dalam meningkatkan investasi di pasar modal. BEI berupaya meningkatkan literasi masyarakat di pasar modal melalui edukasi. Oleh karena itu, peneliti ingin mengetahui bagaimana kualitas edukasi BEI dengan melihat kesenjangan antara ekspektasi dan persepsi masyarakat terhadap edukasi tersebut. Selain itu, peneliti juga menganalisa bagaimana strategi komunikasi BEI dalam meningkatkan investasi di pasar modal. Penelitian ini berupa kombinasi dengan sequential explanatory atau model urutan pembuktian. Penelitian ini dimulai dari metode kuantitatif dan diperkuat dengan kualitatif.Hasil penelitian menyatakan ada kesenjangan antara persepsi dan ekspektasi investor terhadap edukasi pasar modal BEI. Kemudian, penerapan strategi komunikasi BEI dalam meningkatkan investasi pasar modal tidak sesuai dengan tingkat literasi masyarakat.

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ABSTRACT

This thesis is about educational marketing performance of Indonesia Stock Exchange (IDX) in increasing capital market investment. IDX seeks to improve people literacy in capital market through education. Therefore, researcher wanted to know how the IDX education quality by looking at the gap between public expectations and perceptions. In addition, researcher also analyzed how IDX communication strategy to increase investment in the capital market.

This research uses mix method with sequential explanatory model, by starting from quantitative and reinforced with qualitative method. The research concludes there is a gap between investor?s perception and expectations for IDX education about the capital market. Then, IDX communication strategy to improve capital market investment is not in accordance with the level of people literacy in capital market."

"Salah satu teori mengenai dividen menyatakan bahwa perubahan dividen dapat merupakan suatu sinyal yang diberikan perusahaan kepada pasar mengenai laba perusahaan, perubahan dividen positif akan diikuti oleh perubahan laba yang positif. Penelitian ini tidak dapat mendukung teori tersebut. Berdasarkan sampel 30 perusahaan yang diambil, perusahaan yang meningkatkan dividen di tahun ke-0 mengalami kenaikan laba yang signifikan di tahun ke-0 tetapi di tahun ke-1 justru mengalami penurunan laba. Begitu juga sebaliknya untuk penurunan dividen, akan tetapi penurunan dividen memiliki dampak yang berbeda dibandingkan perusahaan yang meningkatkan dividen ataupun perusahaan yang menjaga dividennya tetap. Tidak mendukung teori dividend signaling, hasil penelitian ini lebih sesuai dengan model dividen yang dikembangkan Lintner, perubahan dividen lebih menunjukkan pada apa yang telah terjadi. Jika memang dividen memberikan informasi mengenai prospek perusahaan, informasi mengenai perubahan laba lebih bersifat permanen.

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One of the dividend theory said that dividend changes can be a signal from company to the market about firm?s earning, positive changes in dividend will be followed with positively changes in earning. This study has low evidence to support that theory. Based on 30 selected sample, dividend increase in year 0 have significant earning increase in year 0 but in year 1 it will be decrease in firm?s earning. It will be the same result for dividend decrease, but dividend decrease have different impact than increasing firm or nonchanging dividend firm. Not supporting the dividend signaling theory, the result of this research support the Lintner model of dividend, dividend changes tells something about what has happened. If changes in dividend provide information about firm?s propect, earning changes information is more permanently."

"The purpose of this research was examining financial reporting timeliness (annual report)that go public at Indonesia Stock Exchange. Indicator of characteristic information at capitalmarket is most actually information which timeliness. Timeliness constitutes main problem sothere is trend for public’s firms to mistiming deep to pass on financial statements to BAPEPAM.The effect this research is subject to be analized discipline or compliance zoom thatgets bearing with financial reporting and to find empiric prove hits factors that regard corporatefinance reporting timeliness that go public at Indonesia Stock Exchange. Samples in thisresearch are 198 firms that go public at Indonesia Stock Exchange in year 2003 untill 2005.This research used binary logistic’s regression by use of program SPSS 13. To determine andchooses best fit model in hypothesis testing was done by estimation by use of two scenario.Result of this research : (1) Size, age and insider ownership impact of corporate finance reportingtimeliness. (2) Debt to equity ratio, profitability and outsider ownership did not impactof corporate finance reporting timeliness."

"The purpose of this research was examining financial reporting timeliness (annual report) that go public at Indonesia Stock Exchange. Indicator of characteristic information at capital market is most actually information which timeliness. Timeliness constitutes main problem so there is trend for public's firms to mistiming deep to pass on financial statements to BAPEPAM. The effect this research is subject to be analized discipline or compliance zoom that gets bearing with financial reporting and to find empiric prove hits factors that regard corporate finance reporting timeliness that go public at Indonesia Stock Exchange. Samples in this research are 198 firms that go public at Indonesia Stock Exchange in year 2003 until 2005. This research used binary logistic's regression by use of program SPSS 13. To determine and chooses best fit model in hypothesis testing was done by estimation by use of two scenario. Result of this research : (1) Size, age and insider ownership impact of corporate finance reporting timeliness. (2) Debt to equity ratio, profitability and outsider ownership did not impact of corporate finance reporting timeliness."