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Hasil Pencarian

Ditemukan 13001 dokumen yang sesuai dengan query
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Mathur, Shiv S.
Oxford: Butterworth-Heinemann, 2001
658.401 2 MAT c
Buku Teks  Universitas Indonesia Library
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Sabrina Rahman Nur Sary
"Dalam makalah perencanaan bisnis ini akan dijelaskan sebuah produk digital yang bernama "Jigsaw". Dengan slogan "Every piece of life", Jigsaw akan menawarkan system terintegrasi dari berbagi material digital yang didasarkan pada sistem cloud. Jigsaw akan berfungsi sebagai jurnal online sehingga pengguna bisa melihat aktivitas mereka di dunia online dan offline. Jigsaw dilihat mampu untuk menciptakan posisi yang unik di market, dimana produk ini menawarkan pengguna nya untuk melihat kembali semua kegiatan masa lalu mereka di berbagai social media. Jigsaw menargetkan Generasi Y yang tinggal di benua Australia sebagai penggunanya. Kompetitor yang nantinya akan dihadapi adalah Blogger.com, Wordpress.com, Blog.com, Tumblr, dan Timehop. Dengan menggunakan beberapa teori marketing (seperti Product Life Cycle, Porter’s Five Forces Model, dan SWOT Analysis), pasar dilihat cukup attraktif dan menarik untuk dimasuki. Sumber pendapatan utama akan didapat melalui subscription. Sumber pendapatan lainnya akan didapatkan melalui branding, promosi, distribusi, dan dalam bentuk kerjasama.

This business plan will explore the development of a new product branded as "Jigsaw", to be sold over the internet. With the tagline of "Every piece of life", Jigsaw will offer the integration of various digital materials through a cloud-based system. Jigsaw will serve as an online journal service, subsequently letting users to track their daily online and offline activities. With core and augmented value offerings, Jigsaw will establish a unique selling proposition in the market, allowing users to revisit memories from the past in a simple way.Jigsaw has strategically segmented Gen Y and the Australia geographic region as its target market. Through the competitive analysis, it is discovered that there are a few major competitors such as Blogger.com, Wordpress.com, Blog.com, Tumblr, and Timehop. By using appropriate measures; PLC, Porter’s 5 Forces Model, and SWOT Analysis, the market attractiveness is found to be moderate. Jigsaw's revenue model proposes several ways to generate revenue. The primary revenue stream will be via a subscription for service. Secondary methods of generating revenue will be included in branding, promotion, distribution and partnerships.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Fahry Friansyah Anas
"PavadooBooks com is an online bookstore that aims to differentiate itself with aunique marketing strategy. Pavadoobooks com is a online book store that sells university textbooks to students in the state of Queensland. Our marketing strategy is one that allows theusers of the website to do our advertising for us using our unique reward system. Our rewardsystem allows users to advertise books on social media giving them a cash reward for peoplethat purchase books through their links. At Pavadoo books we also offer another service onethat allows users to trade or sell their second hand books through our website. "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Viguerie, Patrick
London: Marshall Cavendish, 2010
658.401 2 VIG g
Buku Teks  Universitas Indonesia Library
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Niken Fabiola, aauthor
"ABSTRAK
Tesis ini membahas analisa keberhasilan atau hasil dari strategi pada tingkatan
bisnis yang dilakukan oleh perusahaan korporasi media yang diambil setelah
disesuaikan dengan kondisi dimana perusahaan berada pada struktur pasar.
Penelitian ini menggunakan metode pendekatan kualitatif dengan metode
deskriptif dan menggunakan teknis analisis naratif. Hasil penelitian strategi paket
iklan bundling yang dirasa sebagai turunan strategi konvergensi media, dengan
menjual paket iklan lintas media dalam jangka pendek memang menguntungkan
namun dalam jangka panjang tidak menguntungkan karena akan merugikan salah
satu media. Strategi jangka panjang padahal dibutuhkan untuk bertahan dalam
kondisi pasar persaingan sempurna dan agar tetap menjadi “market leader”.
Sehingga dihasilkan rekomendasi bentuk strategi paket iklan bundling yang lebih
sesuai dengan strategi konvergensi.

ABSTRACT
This thesis discusses the analysis of the success or outcome of the strategy at the
level of business done by the company in the corporate media taken after
adjusting to the conditions in which the company is in the market structure. This
study uses a qualitative approach with descriptive methods and technical TODD
narrative analysis. The results advertising package bundling strategy is perceived
as an instance of media convergence strategy, to sell cross-media advertising
packages are beneficial in the short term but in the long run is not beneficial
because it would harm one of the media. Whereas long-term strategy is needed to
survive in conditions of perfect competition and in order to remain a "market
leader". So that the resulting recommendation form advertising package bundling
strategy is more in line with the strategy of convergence."
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Jauch, Lawrence R.
New York: McGraw-Hill, 1988
658.401 2 JAU b
Buku Teks  Universitas Indonesia Library
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Boulton, William R.
New York: Macmillan, 1984
658.401 2 BOU b
Buku Teks  Universitas Indonesia Library
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Krause, Donald G.
"Poker is tightly woven into the fabric of American culture. Phrases like "ace in the hole," "calling a bluff," "up the ante," and "when the chips are down" are all part of everyday speech. The game is played by hundred of thousands of people online 24 hours a day and shows like Celebrity Poker Showdown have given this hobby even more far-reaching exposure. Texas Hold ?em is considered the best-known, most-played variety of the game. As many executives like Bill Gates have discovered, winning at poker has more in common with winning in business than meets the eye. Now, everyone who wants to make more money and succeed in business can use these cunning strategies to their full advantage -- at the card table and at the conference table."
New York: American Management Association;, 2008
e20443912
eBooks  Universitas Indonesia Library
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Johnston, Robert E.
""PDMA's Visions: ""Credit Johnston and Bate for their bias for action -- the book is organized to foster implementation, with helpful process tips sprinkled liberally throughout, helpful chapter summaries and endnotes by chapter for convenient diving into referenced materials. The immediacy and clarity of the presentation should help you get right into the process."""
New York: American Management Association, 2003
e20437913
eBooks  Universitas Indonesia Library
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Johnston, Robert E.
"Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation."
New York: American Management Association;, 2013
e20437458
eBooks  Universitas Indonesia Library
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