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"Examine the use of services marketing as a competitive tool from a uniquely broad perspective with Services Marketing: Concepts, Strategies, and Cases, 5E. Real examples feature businesses from industries both within and beyond the nine service economy super sectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances."

"Summary: From the authors of the bestselling Introduction to Health Care Management comes this compendium of 101 case studies that illustrate the challenges related to managing healthcare services. Segmented by topic and setting, these cases span the full spectrum of issues that can arise in a variety of healthcare settings. With a writing style that is lively and engaging, undergraduates in healthcare management, nursing, public administration, public health, gerontology, and allied health programs will find themselves absorbed in stories that bring to life the common issues encountered by healthcare managers every day. In addition, students in graduate programs will find the theory-based materials and the examples of real-world scenarios to be thought provoking. -- from back cover"