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Hasil Pencarian

Ditemukan 13313 dokumen yang sesuai dengan query
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Ringland, Gill
West Sussex: John Wiley & Sons, 2002
338.542 RIN s
Buku Teks  Universitas Indonesia Library
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Ellis, R. Jeffery
Lexington, MA: Lexington Books, 1988
658.401 2 ELL m
Buku Teks  Universitas Indonesia Library
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Farmer, Neil
Chichester: John Wiley & Sons, 1996
650.07 FAR t
Buku Teks  Universitas Indonesia Library
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Sabrina Rahman Nur Sary
"Dalam makalah perencanaan bisnis ini akan dijelaskan sebuah produk digital yang bernama "Jigsaw". Dengan slogan "Every piece of life", Jigsaw akan menawarkan system terintegrasi dari berbagi material digital yang didasarkan pada sistem cloud. Jigsaw akan berfungsi sebagai jurnal online sehingga pengguna bisa melihat aktivitas mereka di dunia online dan offline. Jigsaw dilihat mampu untuk menciptakan posisi yang unik di market, dimana produk ini menawarkan pengguna nya untuk melihat kembali semua kegiatan masa lalu mereka di berbagai social media. Jigsaw menargetkan Generasi Y yang tinggal di benua Australia sebagai penggunanya. Kompetitor yang nantinya akan dihadapi adalah Blogger.com, Wordpress.com, Blog.com, Tumblr, dan Timehop. Dengan menggunakan beberapa teori marketing (seperti Product Life Cycle, Porter’s Five Forces Model, dan SWOT Analysis), pasar dilihat cukup attraktif dan menarik untuk dimasuki. Sumber pendapatan utama akan didapat melalui subscription. Sumber pendapatan lainnya akan didapatkan melalui branding, promosi, distribusi, dan dalam bentuk kerjasama.

This business plan will explore the development of a new product branded as "Jigsaw", to be sold over the internet. With the tagline of "Every piece of life", Jigsaw will offer the integration of various digital materials through a cloud-based system. Jigsaw will serve as an online journal service, subsequently letting users to track their daily online and offline activities. With core and augmented value offerings, Jigsaw will establish a unique selling proposition in the market, allowing users to revisit memories from the past in a simple way.Jigsaw has strategically segmented Gen Y and the Australia geographic region as its target market. Through the competitive analysis, it is discovered that there are a few major competitors such as Blogger.com, Wordpress.com, Blog.com, Tumblr, and Timehop. By using appropriate measures; PLC, Porter’s 5 Forces Model, and SWOT Analysis, the market attractiveness is found to be moderate. Jigsaw's revenue model proposes several ways to generate revenue. The primary revenue stream will be via a subscription for service. Secondary methods of generating revenue will be included in branding, promotion, distribution and partnerships.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Mathur, Shiv S.
Oxford: Butterworth-Heinemann, 2001
658.401 2 MAT c
Buku Teks  Universitas Indonesia Library
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Fahry Friansyah Anas
"PavadooBooks com is an online bookstore that aims to differentiate itself with aunique marketing strategy. Pavadoobooks com is a online book store that sells university textbooks to students in the state of Queensland. Our marketing strategy is one that allows theusers of the website to do our advertising for us using our unique reward system. Our rewardsystem allows users to advertise books on social media giving them a cash reward for peoplethat purchase books through their links. At Pavadoo books we also offer another service onethat allows users to trade or sell their second hand books through our website. "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Viguerie, Patrick
London: Marshall Cavendish, 2010
658.401 2 VIG g
Buku Teks  Universitas Indonesia Library
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Maisel, Lawrence S.
"Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability"
Hoboken, New Jersey: John Wiley & Sons, Inc, 2014
658.401 3 MAI p (1)
Buku Teks  Universitas Indonesia Library
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Jauch, Lawrence R.
New York: McGraw-Hill, 1988
658.401 2 JAU b
Buku Teks  Universitas Indonesia Library
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Boulton, William R.
New York: Macmillan, 1984
658.401 2 BOU b
Buku Teks  Universitas Indonesia Library
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