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"Summary: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description"

"Summary: "Blue Ocean Shift is packed with inspiring, real-world examples of how leaders in diverse industries and organizations made the shift from red oceans of crowded competition to wide open blue oceans of new market space by applying the process and tools outlined within. Blue Ocean Shift shows you, step-by-step, how to build the confidence of your people and seize new growth. Here, you'll learn: Why focusing on competing misses huge growth opportunities and how to expand your thinking on strategy beyond competing; Why thinking of creative destruction and disruption as sources of innovation is limiting and how you can grow through nondisruptive creation; How anyone in any organization can move from red to blue oceans with Blue Ocean Shift's systematic five-step process -- not just entrepreneurs; Why people's confidence is essential to create and execute your growth strategy and how to build it; Why you should not build your growth strategy based on existing environmental and industry conditions and how you can shape them in your favor for growth"

"Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruhOrientasi Pasar terhadap Kecepatan Inovasi dan Kinerja Produk Baru jasa pembiayaan PT BFI Finance Indonesia Tbk (head office). Jenis penelitian yang dilakukan adalah eksplanatif dengan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling. Kriteria sampel pada penelitian ini adalah karyawan PT BFI Finance Indonesia Tbk (head office) pada level manajerial yang memiliki kontribusi langsung dengan proses manajemen produk BFI Syariah. Instrumen penelitian yangdigunakan adalah survei dengan kuesioner dan kemudian dianalisis dengan metode Regresi Linier. Hasil yang didapatkan dari penelitian ini menunjukkan bahwa adanya pengaruh antara Orientasi Pasar terhadap Kecepatan Inovasi, terdapat pengaruh antara Orientasi Pasar dengan Kinerja Produk Baru, serta terdapat pengaruh antara Kecepatan Inovasi dengan Kinerja Produk Baru pada jasa pembiayaan PT BFI Finance Indonesia Tbk (head office).This research was conducted with the aim of analyzing the effect ofMarket Orientation to the Speed ​​of Innovation and New Product Performance of PT BFI Finance Indonesia Tbk's financing services (head office). This type of research is explanatory with a quantitative approach. The sampling technique used is non-probability sampling with purposive sampling technique. The sample criteria in this study are employees of PT BFI Finance Indonesia Tbk (head office) at the managerial level who have a direct contribution to the BFI Syariah product management process. The research instrument thatused is a survey with a questionnaire and then analyzed by the method of Linear Regression. The results obtained from this study indicate that there is an influence between Market Orientation on the Speed ​​of Innovation, there is an influence between Market Orientation and New Product Performance, and there is an influence between the Speed ​​of Innovation and New Product Performance in the financing services of PT BFI Finance Indonesia Tbk (head office)."

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Pertumbuhan industri produk hijau kian meningkat di Indonesia, salah satunya adalah industri budidaya larva BSF yang digunakan sebagai pakan ternak. Dengan meningkatnya pertumbuhan industri larva BSF, mendesak perusahaan untuk dapat berdaya saing sehingga dapat memimpin pasar. Perpaduan antara ilmu pemasaran dan data mining penting untuk dilakukan perusahaan dalam menerjemahkan data pelanggan menjadi data informasi yang berguna bagi perusahaan. Untuk itu, penelitian ini bertujuan untuk menemukan segmen pelanggan potensial untuk dijadikan target perusahaan dalam menerapkan alternatif pemasaran yang sesuai dengan karakteristik segmen pelanggan tersebut. Metode K-Means Clustering digunakan untuk mengelompokkan pelanggan menjadi beberapa klaster berdasarkan 4 variabel, yaitu Recency, Frequency, Monetary, dan Interpurchase Time. Dalam pemilihan segmen pelanggan potensial digunakan metode Analytical Hierarchy Process (AHP) dan studi literatur. Hasil dari penelitian adalah terpilihnya tiga klaster pelanggan potensial dengan enam alternatif pemasaran sesuai dengan karakteristik klaster tersebut menggunakan metode Complex Proportional Assessment (COPRAS).

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The growth of the green product industry is increasing in Indonesia, one of which is the BSF larvae cultivation industry used as animal feed. The increasing growth of the BSF larvae industry pushes companies to be more competitive to lead the market. The combination of marketing knowledge and data mining is important for companies to translate customer data into useful information for the company. Therefore, this research aims to identify potential customer segments to be targeted by the company in implementing marketing strategies that are suitable for the characteristics of those customer segments. The K-Means Clustering method is used to group customers into several clusters based on four variables: Recency, Frequency, Monetary, and Interpurchase Time. In the selection of potential customer segments, the Analytical Hierarchy Process (AHP) method and study of literature. The result of the research is the selection of three potential customer clusters with six alternative marketing strategies according to the characteristics of those clusters using the Complex Proportional Assessment (COPRAS) method.

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"Persaingan bisnis kopi susu kekinian di tengah perkembangan industri pengolahan kopi yang kian kompetitif memunculkan kebutuhan untuk mengidentifikasi konsumen potensial yang ada di pasar ini. Namun, mengingat bahwa kajian mengenai perilaku konsumen pada topik ini masih terbatas, maka penelitian ini bertujuan untuk mengidentifikasi kelompok konsumen yang ada di pasar kopi susu kekinian dari segi manfaat yang dicari dan memeriksa perbedaan perilaku di antara segmennya. Dengan pemahaman bahwa manfaat yang dicari (benefit sought) akan mempengaruhi perilaku konsumen dalam mengevaluasi produk (Haley, 1968), dilakukan segmentasi pasar dengan pendekatan kuantitatif dan analisis kluster terhadap 390 konsumen kopi susu kekinian dalam rentang usia 16-39 tahun di wilayah Jabodetabek pada bulan Maret hingga April 2020. Adapun hasil penelitian menemukan bahwa konsumen ini tidak dapat dilihat sebagai kelompok homogen; dengan perbedaan perilaku yang dapat diklasifikasikan menjadi empat kelompok dari segi manfaat yang dicarinya: The Coffee Enthusiast, Indulgence Consumer, The Decaf Drinker, dan The Conventional. Lebih lanjut, pembahasan mengenai manfaat dapat memberikan pemahaman mengenai perbedaan perilaku konsumen dalam memaknai atribut atau penawaran kopi susu kekinian yang dianggap paling relevan untuk mencapai keperluan pribadinya.

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The emergence of milk coffee (kopi susu kekinian) business in the midst of an increasingly competitive coffee industry raises the need to identify potential consumers in this market. However, given that the study of consumer behavior on this topic is still limited, this study aims to identify consumer groups that exist in the milk coffee market in terms of benefit sought and examine the behavior differences between segments. With the understanding that the benefit sought will affect consumer behavior in evaluating products Haley, 1968, market segmentation of 390 milk coffee consumers in the 16-39 age range in Greater Jakarta area during March April 2020 is conducted with quantitative approach and cluster analysis. The results found that these consumers could not be seen as homogeneous groups with differences in behavior that can be classified into four groups in terms of the benefits sought: The Coffee Enthusiast, Indulgence Consumer, The Decaf Drinker, and The Conventional. Furthermore, the discussion of benefits can provide an understanding of consumer behavior differences in interpreting the attributes of milk coffee which is considered most relevant in achieving their personal needs"

"The success or failure to adjust the company strategies to the shifting market demand depends on, among others, the adequacy of the existing reporting systems to generate the amount of useful information for managerialdecision makers. The Uniform System of Accounts for Hotels (IJSAH) which puts accounting data of hospitality operation into a managerial format is not sufficient to generate information about the profitability of different market segments. As an alternate solution, the Market Segment Accounting Model has been designed and implemented in the Las Vegaz Hilton (Nevada) to overcome this obstacle, and the study aims to explore thebenefit by adopting the model to a hospitality industry in Indonesia.The existing tracking system cann't dissect revenues.by segments. In order to generate the profitability figure by market segments, a data base was created. Besides, library and field researches were done.Market segments of the Hotel X are devided into six categories: B?, B2, B3, B4, B5, and B6 (others). With the MSA Model, market segment B3 generated room night sold the most, and B5 is the least. In absolute amount, identified gross. operatimg profit mof B3 is the largestand B5 is the lowest. It can be said that market segment B3 is the most profitable and B5 is the least profitable. Nevertheless, the results of other market segments are varied.Market segments of the Hotel X are devided into six categories: B?, B2, B3, B4, B5, and B6 (others). With the MSA Model, market segment B3 generated room night sold the most, and B5 is the least. In absolute amount, identified gross. operatimg profit mof B3 is the largestand B5 is the lowest. It can be said that market segment B3 is the most profitable and B5 is the least profitable. Nevertheless, the results of other market segments are varied."