Review Helpfulness dari Ulasan Produk Kecantikan pada Aplikasi TikTok: Faktor Penentu dan Pengaruh terhadap Purchase Intention = Helpfulness of Beauty Product Review on The TikTok Application: Determinants and Influence on Purchase Intention

Pengaruh Affordances Terhadap Niat Pembelian dengan Mediasi Desire to Postpone Closure dan Product Relevance: Studi Kasus Aplikasi TikTok = The Influence of Affordances on Purchase Intention: The Mediating Role of Desire to Postpone Closure and Product Relevance on TikTok

Pengaruh inspirasi pelanggan terhadap intensi engagement dalam interaksi antara streamer dan viewer pada platform livestream Shopping TikTok Shop = The Influence of customer inspiration on engagement intention in interactions between streamers and viewers on the TikTok Shop livestream shopping platform

Tren "Sugar Relationship": representasi subjektivitas dan kerentanan perempuan dalam keintiman = "Sugar Relationshipâ" trend on TikTok : representation of women's subjectivity and vulnerability in intimacy

Pengaruh Personalisasi terhadap Viral Behavioural Intentions pada Pengguna Tiktok di Indonesia: Peran Perceived Creativity, Authenticity, dan Need for Uniqueness = The Influence of Personalization on Viral Behavioral Intentions Among TikTok Users in Indonesia: The Role of Perceived Creativity, Authenticity, and Need for Uniqueness