Sibarani, Natasha
Pengaruh corporate rebranding perubahan nama perusahaan Indosat menjadi Indosat Ooredoo terhadap sikap konsumen = Impact of coporate rebranding of Indosat into Indosat Ooredoo toward consumer attitude
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Ford, J. Kevin
Brands laid bare : using market research for evidence-based brand management
John Wiley & Sons, 2005
 Buku Teks SO
Ayu Setyaningrum
Green Marketing terhadap Brand Image produk lampu LED Philips di Kota Bandung / Ayu Setyaningrum, Putu Nina Madiawati
Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Prof. Dr. Hamka, 2017
 Artikel Jurnal
Julfitri Dwi Handayani
Analisis pengaruh socially responsible marketing dan corporate social responsibility terhadap brand image dan corporate reputation : studi kasus pada kampanye "senyum sehat senyum Pepsodent" dari PT. Unilever Indonesia = Analysis of effect of socially responsible marketing and corporate social responsibility on brand image and corporate reputation : case study campaign "senyum sehat senyum pepsodent" of the PT. Unilever Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Dinar Shafati Rahayu
Menguji pengaruh variasi electronic word of mouth positif terhadap persepsi kualitas pengguna bus transjakarta citra merek sebagai moderator = Examining the effects variations of positive electronic word of mouth toward perceived quality of transjakarta's users moderated by brand image
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Tesis Membership