Peran social media marketing dan environmental knowledge terhadap purchase intention produk green skincare = The role of social media marketing and environmental knowledge on green skincare purchase intention

Efek Pengaruh Sosial terhadap Intensi Konsumen Membeli Produk Ramah Lingkungan yang Dimoderatori Citra Merek Hijau = The Role of Social Influence towards Purchase Intention to buy environmentally friendly products Moderated by Green Brand Image

Analisis Peran Social Media Marketing dalam Mempengaruhi Motivasi Altruistic dan Egoistic Konsumen Indonesia dalam Membangun Purchase Intention untuk Green Products = Analyzing the Role of Social Media in Influencing Altruistic and Egoistic Motivation of Indonesian Consumers in Shaping their Purchase Intention for Green Products

Pengaruh Social Media Marketing dan Social Brand Engagement terhadap purchase intention pada merek Mad for Makeup = The influence of Social Media Marketing and Social Brand Engagement on purchase intention for Mad for Makeup

Pengaruh eWOM di jejaring sosial terhadap intensi pembelian konsumen. Studi kasus: intensi pembelian wanita pada produk kosmetik = The influence of eWOM in social media on consumers purchase intentions. Case study: women's purchase intention on cosmetic products