Handayani Dwirianti
Pengaruh promotional mix online shop melalui media sosial instagram terhadap minat beli konsumen = The effect of online store promotional mix through instagram social media toward purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Velly Priliana
Pengaruh pemasaran media sosial terhadap minat berkunjung wisatawan muslim pada destinasi wisata halal di Indonesia = The influence of social media marketing towards intention of moslem tourists to visit halal tourism destinations in Indonesia.
Sekolah Kajian Stratejik dan Global Universitas Indonesia, 2019
 UI - Tesis Membership
Jonathan Rhenardy
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Ekuitas Merek dan Respons Pelanggan Gen Z (Studi pada Instagram Bittersweet by Najla pada Masa Pandemi COVID-19) = The Effect of Social Media Marketing Activities on Brand Equity and Gen Z Costumer Response (Study on Bittersweet by Najla’s Instagram during the COVID-19 Pandemic)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Jodie Daffa Alessandro
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Respon Konsumen Melalui Ekuitas Merek (Studi Pada Instagram Tenue de Attire) = The Effect of Social Media Marketing Activities on Consumer Response through Brand Equity (Study on Tenue de Attire Instagram)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Sheila Anandara Amir
The effect of social media marketing activities on brand equity and customer response: case study on Cotton Ink's Instagram = Pengaruh aktivitas marketing sosial media pada ekuitas merk dan respon pelanggan: studi kasus pada Cotton Ink di Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership