Analisis pengaruh environmental knowledge, environmental attitude, government initiative, peer pressure dan eco label terhadap green purchase intention konsumen Indonesia (Studi kasus the Body Shop Indonesia) = Analysis of environmental knowledge environmental attitude government initiative peer pressure and eco label toward green purchase intention Indonesia consumers (Case study in the Body Shop Indonesia)

Pengaruh Green Marketing Mix, Green trust, Environmental Value dan Green Knowledge Terhadap Repurchase Intention yang Dimediasi Attitude Pada Produk Skincare Ramah Lingkungan di Indonesia = The Influence of Green Marketing Mix, Green trust, Environmental Value, and Green Knowledge on Repurchase Intention Mediated by Attitude in Environmentally Friendly Skincare Products in Indonesia

Peran social media marketing dan environmental knowledge terhadap purchase intention produk green skincare = The role of social media marketing and environmental knowledge on green skincare purchase intention

Pengaruh Elemen Bauran Pemasaran Hijau terhadap Niat Pembelian Produk Berkemasan Ramah Lingkungan pada Generasi Y dan Z di Indonesia = The Influence of Green Marketing Mix Elements towards the Purchase Intention of Eco-Friendly Packaged Products Among Generation Y and Z in Indonesia

Pengaruh praktik greenwashing terhadap Green Purchase Intention: Studi The Body Shop Indonesia = The effect of greenwashing practices on Green Purchase Intention: The Body Shop Indonesia study