Analisis Faktor-Faktor yang Memengaruhi Green Purchase Behaviour Generasi Z dalam Pembelian Produk Makanan dan Minuman = Analysis of Faktors that Influence Green Purchase Behaviour of Generation Z in Purchasing Food and Beverage Products

Daya Tarik Green Product: Analisis Faktor yang Mempengaruhi Repurchase Intention terhadap Produk Personal Care pada Generasi Z di Indonesia = The Attraction of Green Products: Analysis of Factors Influencing Repurchase Intention towards Personal Care Products among Generation Z in Indonesia

Pengaruh Self-Image Congruence, Product Quality dan Image Fit Terhadap Purchase Intention Melalui Mediasi Brand Attachment, Product Category Involvement dan Attitude Terhadap Co-Branding : Studi Generasi Z dan Milenial di Jabodetabek Terhadap Co-Branding = The Influence of Self-Image Congruence, Product Quality and Image Fit on Purchase Intention Through the Mediation of Brand Attachment, Product Category Involvement and Attitudes towards Co-branding: A Study of Generation Z and Millennials in Jabodetabek

Analisis Pengaruh Kredibilitas Influencer terhadap Intention to Buy: Studi Kasus Pada Pengguna Aktif TikTok Pada Kategori Generasi Z di Indonesia = Analysis of the Influence of Influencer Credibility on Intention to Buy: A Case Study on Active TikTok Users in the Generation Z Category in Indonesia

The impacts of green marketing elements towards consumer-green buying behavior in Indonesia = Dampak elemen pemasaran ramah lingkungan terhadap perilaku pembelian ramah lingkungan konsumen di Indonesia