Yhosephine Astari
Pengaruh Representasi Kewirausahaan di Media Sosial terhadap Intensi Berwirausaha Generasi Milenial dan Z di Indonesia = Effect of Perceived Representation of Entrepreneurship in Social Media on Entrepreneurial Intention among Millennials and Generation Z in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Aliyah Khairunnisa
Pengaruh Electronic Word of Mouth (eWOM) dan Information Credibility pada Media Sosial TikTok terhadap Online Purchase Intention Produk Skincare di Kalangan Generasi Z = The Influence of Electronic Word of Mouth (eWOM) and Information Credibility on Social Media TikTok on Online Purchase Intention of Skincare Products among Generation Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Annysa Zhafirah Arumsari Gumay
The Role of Social Media on Green Cosmetics Purchase Intention (Study on Generation Z in Jakarta City) = Peran Social Media pada Green Cosmetics Purchase Intention (Studi pada Generasi Z di Kota Jakarta) =
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Alif Muhammad Bravo
Pengaruh Social Media Marketing dan Perceived Platform Privacy terhadap Intention to Continue Using Platform: Studi pada Aplikasi Investasi Online di Indonesia = The Influence of Social Media Marketing and Perceived Platform Privacy on Intention to Continue Using the Platform: A Study on Online Investment Applications in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Tesis Membership
Melinia Devi Fenitasari
Analisis Aktivitas Social Media Marketing Terhadap Konsumen Muslim Generasi Y dan Generasi Z di Indonesia: Studi Kasus Merek Personal Care Kahf = Analysis of Social Media Marketing Activities towards Generation Y and Generation Z Muslim Consumers in Indonesia: Case Study of Kahf Personal Care Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership