Live Streaming Dalam Perannya Membangun Word of Mouth Melalui User Stickiness: Studi Pada TikTok Live Shopping = The Role of Live Streaming in Building Word of Mouth Through User Stickiness: Study on TikTok Live Shopping

Preferensi khalayak mengenai konten video di aplikasi live streaming: studi pada Kanal K-Pop aplikasi siaran live streaming V Live = Audience preference on video content in live streaming application: study on K-Pop channel in live streaming broadcast application V live

Budaya memberi hadiah (jogong) di kalangan penggemar fanatik hallyu = The gift giving jogong culture among hallyu fanatics

Analisis Faktor-Faktor yang Memengaruhi Gift-Giving Intention Kepada Live Streamer Menggunakan Teori Socio-Technical Systems dan Self-Determination: Studi Kasus TikTok = Analysis of Factors Influencing Gift-giving Intention Towards Live Streamers Using Socio-technical Systems and Self-determination Theory: A Case Study of TikTok

Analisis Faktor-Faktor yang Memengaruhi Gift-Giving Intention Kepada Live Streamer Menggunakan Teori Socio-Technical Systems dan Self-Determination: Studi Kasus TikTok = Analysis of Factors Influencing Gift-Giving Intention Towards Live Streamers Using Socio-Technical Systems And Self-Determination Theories: A Case Study of TikTok