Aisha Rizqy Paramitha
Pengaruh Perceived Social Media Marketing Activities Terhadap Consumer-Based Brand Equity: Brand Experience Sebagai Mediasi Dan Religiosity Sebagai Moderasi (Studi Kasus Wardah) = The Effect of Perceived Social Media Marketing Activities on Consumer-Based Brand Equity: Brand Experience as a Mediation Variabel and Religiosity as a Moderating Variabel(Wardah Case Study)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Siahaan, Yosephine Tm
Analisis pengaruh aktivitas social media marketing produk perawatan rambut terhadap ekuitas merk = Analysis of influence of social media marketing activities towards brand equity of hair care products / Siahaan, Yosephine Tm
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Minarsha Atina Malik
Instagram as a Platform to raise Community's Brand Awareness: The Analysis of Social Media Marketing Application, Case Study of Garuda not Yet = Instagram sebagai Sarana Peningkat Brand Awareness untuk Komunitas: Analisis Aplikasi Pemasaran Sosial Media, Studi Kasus dari Garuda Not Yet
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Smith, Nick
The social media management handbook : everything you need to know to get social media working in your business
John Wiley & Sons, 2011
 Buku Teks SO
Daniel Fidelis Ganoto
Analisis peran social media untuk membangkitkan engagement dalam membeli kembali suatu merek : studi kasus social media campaign terhadap existing customers nissan = Analysis of social media role for generating an engagement towards customers desire to repurchase a brand case study social media campaign towards existing customers nissan / Daniel Fidelis Ganoto
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership