Pengaruh Interaksi di Media Sosial terhadap Perilaku Konsumen pada Konten Destinasi Wisata Influencer Vis a Vis User-Generated Content: Peran Faktor Sumber Informasi dan Konten = The Influence of Social Media Interactions on Consumer Behavior in Influencer vs. User-Generated Destination Content: The Role of Source and Content Factors

Pengaruh Penyebaran Informasi Dalam Media Sosial Terhadap Perilaku Konsumen Berupa Stockpiling Behaviour = The Effect of Dissemination of Information on Social Media on Consumer Stockpiling Behavior During the COVID-19 Pandemic

Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account

Pengaruh Social Media Marketing Activities Terhadap Consumer Behavior Intention Melalui Mediasi Perceived Value, Trust, dan Brand Image pada Followers Instagram Netflix Indonesia = The Influence of Social Media Marketing Activities on Consumer Behavior Intention Through the Mediation of Perceived Value, Trust, and Brand Image on Netflix Indonesia Instagram Followers

Analisis Pengaruh Karakteristik Konten dari Social Media Influencer terhadap Aktivitas Online Terkait Merek Konsumen di TikTok = The Effect of Content Characteristics of Social Media Influencers Towards Consumers Online Brand-Related Activities on TikTok