Andriani Yuliasningrum
Analisis pengaruh electronic-word-of-mouth e-wom pada beauty blog terhadap brand image dan purchase intention: studi kasus pada produk kosmetik Etude House = Analysis effect of electronic word of mouth e wom on beauty blog towards brand image and purchase intention: a case study on cosmetic products Etude House
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Bahak Husaeyni
Pengaruh Iklan di Media Sosial dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Beli Layanan Vidio = The Influence of Social Media Advertising and Electronic Word of Mouth (e-WOM) on Purchase Decisions of Vidio Services
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Skripsi Membership
Fatimah Jasmine
The Effect of trust in electronic word of mouth (e-wom) social media on consumer`s purchase intention in the tourism industry: a cross country comparison between Indonesia and Netherlands = Pengaruh kepercayaan pada word of mouth elektronik (e-WOM) dalam media sosial kepada niat pembelian konsumen di industri pariwisata: perbandingan lintas negara antara Indonesia dan Belanda
2020
 UI - Makalah dan Kertas Kerja
Rica Sharma
Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Nadya Zharah Ayuningtyas
Pengaruh electronic word of mouth (e-WOM) melalui media sosial terhadap minat beli konsumen: studi pada Ojju k food = The effect of electronic word of mouth through social media towards purchase intention: study on Ojju k food
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership