Nibras Iftinan Lianza Bakri
Analisis Pemanfaatan User-Generated Content (UGC) sebagai Strategi Pemasaran Musik di Media Sosial melalui Implementasi Brand Co-Creation: Studi pada Musisi Laufey = Analyzing the Utilization of User-Generated Content (UGC) as a Music Marketing Strategy on Social Media through the Implementation of Brand Co-Creation: A Study on Laufey
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Syifa Alsakina
Analisis pengaruh firm created dan user generated content sosial media terhadap brand equity: studi kasus Smartphone Oppo = The effect of firm created and user generated content social media towards brand equity: case study Smartphone Oppo
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Jessica Joanne Mahardhika
Pengaruh User-Generated Content pada Media Sosial terhadap Customer Brand Engagement = The Effect of User-Generated Content on Social Media on Customer Brand Engagement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Adinda Mutia Muwardati
Pengaruh Kesadaran Merek, Kesan Kualitas, Asosiasi Merek, dan Keunikan Merek Terhadap Loyalitas Merek User Generated Content Platform (Studi pada Kompasiana) = The Effect of Brand Awareness, Perceived Quality, Brand Association, and Brand Uniqueness Towards User Generated Content Platform (Study of Kompasiana)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership
Hutajalu, Marina Sinarta Sarmauli
Dampak User Generated Content (UGC) terhadap Citra Merek, Trust, dan Peran Budaya terhadap Niat Pembelian = The Impact of UGC on Brand Image, Trust, and Culture Role in Relation to Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tugas Akhir