Dhania Shintawati
Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Gracias Theobaldi Pujima S.
Analisis penggunaan social media marketing dalam peningkatan consumer engagement pada kafe nurani bicara di Instagram = Analysis of the use of social media marketing in increasing consumer engagement at Conscience cafes on Instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Keisha Kresno Mukti
Pengaruh Social Media Marketing Activities Terhadap Consumer Behavior Intention Melalui Mediasi Perceived Value, Trust, dan Brand Image pada Followers Instagram Netflix Indonesia = The Influence of Social Media Marketing Activities on Consumer Behavior Intention Through the Mediation of Perceived Value, Trust, and Brand Image on Netflix Indonesia Instagram Followers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Nurul Rizki Utami
Pengaruh Dimensi Aktivitas Pemasaran Media Sosial terhadap Sikap, Pengalaman, dan Niat Pembelian Merek Fashion Lokal di Indonesia = The Influence of Social Media Marketing Activity (SMMA) Dimensions on Attitudes, Experiences, and Purchase Intentions of Local Fashion Brands in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership
Khalisto Falih Abyan
Pengaruh Social Media Advertising Terhadap Purchase Intention (Studi Pada Konsumen Janji Jiwa Pengguna Instagram Dd Daerah Jabodetabek) = The Effect of Social Media Advertising on Purchase Intention (Study on consumers of Janji Jiwa Instagram users in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership