Muchammad Farchan Febriananto
Pengaruh User-Generated Content (UGC) terhadap Consumer Engagement di Media Sosial (Studi Kasus : Pengguna Instagram (Milenial dan Generasi Z) di Jabodetabek) = The Influence of User-Generated Content (UGC) on Consumer Engagement in Social Media (Case Study: Instagram Users (Millennials and Generation Z) in Jabodetabek)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Naura Cintantya Khairunnisa
Peran User-Generated Content (UGC) dan Hubungan Parasosial dalam Pemasaran Musik K-Pop di Media Sosial: Studi Terhadap Grup K-Pop ATEEZ = The Role of User-Generated Content (UGC) and Parasocial Relationships in Marketing K-Pop Music on Social Media: A Study of the K-Pop Group ATEEZ
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Nibras Iftinan Lianza Bakri
Analisis Pemanfaatan User-Generated Content (UGC) sebagai Strategi Pemasaran Musik di Media Sosial melalui Implementasi Brand Co-Creation: Studi pada Musisi Laufey = Analyzing the Utilization of User-Generated Content (UGC) as a Music Marketing Strategy on Social Media through the Implementation of Brand Co-Creation: A Study on Laufey
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Karina Dwi Pramesti
Pengaruh Sikap Terhadap User-Generated Content (UGC) di Tiktok terhadap Purchase Intention = The Influence of Attitude toward User-Generated Content (UGC) In TikTok on Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Jessica Joanne Mahardhika
Pengaruh User-Generated Content pada Media Sosial terhadap Customer Brand Engagement = The Effect of User-Generated Content on Social Media on Customer Brand Engagement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership