Analisis Faktor-Faktor Uses & Gratification Dalam Penggunaan Media Sosial brand yang Memengaruhi Parasocial Relationship, Brand Engagement, dan Brand Loyalty = Analysis of Uses & Gratification Factors in the Use of Social Media that Affect Parasocial Relationship, Brand Engagement, and Brand Loyalty

Penerapan Social Media Marketing Sebagai Strategi Meningkatkan Brand Awareness Komunitas Olahraga Pengen Sehat Community = Implementation of Social Media Marketing as a Strategy to Increase Brand Awareness of the Sports Community Pengen Sehat Community

Analisis Efek Media Sosial terhadap Modal Sosial dan Prestise Merek (Konten Pamer Kekayaan Sisca Kohl di Tiktok) = Analysis the Effects of Social Media on Social Capital and Brand Prestige (Sisca Kohl's Wealth Showcase Content on Tiktok)

Pengaruh Ad-Context Congruence terhadap Intention To Engage pada Konten Native Advertising di Media Sosial: Studi Eksperimen Iklan Produk Non-Olahraga di Akun Instagram Klub Sepakbola = The Influence of Ad-Context Congruence on Intention To Engage with Native Advertising Content on Social Media: An Experimental Study of Non-Sports Product Advertising on Football Club's Instagram Account

Analisis Penggunaan Media Sosial TikTok dan Instagram pada Collaborative Marketing dalam Upaya Pembentukan Brand Image (Studi Kasus: Tomoro X The Garfield Movie) = Analysis of the Use of Social Media TikTok and Instagram in Collaborative Marketing for Brand Image Building (Case Study: Tomoro X The Garfield Movie)