Analisis pengaruh influencer attributes terhadap intensi untuk membeli produk perawatan kulit (skincare) dalam social media influencer marketing = The analysis of impacts of influencer attributes towards intention to buy skincare products in social media influencer marketing

Penerapan extended theory of planned behavior dalam meningkatkan green purchase intention produk kosmetik: Moderasi kualitas dan religiusitas = Application of extended theory of planned behavior in increasing green purchase intention of cosmetic products: Moderating quality and religiosity

Pemasaran Influencer pada Media Sosial Instagram: Memahami Tagar Outfit of the Day = Influencer Marketing on Social Media Instagram: A Look into Outfit of the Day Hashtag

Analisis Faktor-Faktor yang Memengaruhi Niat Perilaku Konsumen untuk Mengunjungi Green Restaurants Pendekatan Extended Theory of Planned Behavior Model = Factors Affecting Consumer Behavior Intention toward Visiting Green Restaurants: Extended Theory of Planned Behavior Model Approach

Analisis Faktor-Faktor yang Mempengaruhi Niat Beli dan Pembelian Impuls Produk Fashion Melalui Media Sosial Influencer Konsumen Generasi Y dan Generasi Z = The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through Social Media Influencer Among Generation Y and Generation Z Consumers