The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium Fashion Consumption = Trilogi Branding: Nilai-Nilai Gen Z, Kesadaran Merek, dan Niat Berperilaku dalam Konsumsi Fashion Premium

Pengaruh brand personality terhadap repurchase intention pada merek pakaian Uniqlo pada mahasiswa program sarjana dan vokasi di Universitas Indonesia Depok = The effect of brand personality towards repurchase intention on Uniqlo fashion brand on Universitas Indonesia Depok undergraduate and vocational students

Pengaruh Upaya Pemasaran Media Sosial Merek Mewah Terhadap Ekuitas Merek Berbasis Konsumen Di Kalangan Konsumen Generasi Z: Sebuah Studi Pada Louis Vuitton = The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equity Among Generation Z Consumers: A Study on Louis Vuitton

Pengaruh brand personality terhadap word of mouth melalui brand loyalty: studi pada pengguna iPhone di Jakarta dan Depok = The effect of brand personality on word of mouth through brand loyalty: case study on consumer iPhone in Jakarta and Depok

Analisis Pengadopsian Kepribadian Merek terhadap Kesesuaian Konsep Diri = Analysis of Brand Personality Adoption in Congruence with Self Concept