Pengaruh consumer brand engagement dan brand love terhadap overall brand equity dan repurchase intention: studi kasus smartphone pada generasi milenial Indonesia = The effect of consumer brand engagement and brand love upon overall brand equity and repurchase intention: case study on smartphone brands in Indonesian millennials

Pengaruh Branded Content Experiences Dalam Media Sosial Instagram Terhadap Customer Curiosity, Brand Engagement, Dan Purchase Intention (Studi Pada Bobocabin) = The Effect of Branded Content Experiences on Instagram Social Media Towards Customer Curiosity, Brand Engagement, and Purchase Intention (A Study of Bobocabin)

Pengaruh Rebranding dan Positive Social E-WOM terhadap Brand Attitude dan Purchase Intention pada Industri Food and Beverage di Indonesia = The Impact of Rebranding and Positive Social E-WOM towards Brand Attitude and Purchase Intention in the Food and Beverage Industry in Indonesia

Pengaruh Kredibilitas Sumber dan Kualitas Informasi eWOM terhadap Purchase Intention: Pendekatan Teori Information Adoption Model (Studi pada Pengguna Produk Kecantikan Di Indonesia) = The Influence of Source Credibility and Quality of eWOM Information on Purchase Intention: Information Adoption Model Theory Approach (Study of Beauty Product Users in Indonesia)

Pengaruh Social Media Marketing Activities (SMMA) Terhadap Consumer’s Purchase Decision Pada Merek Coffee Shop: Peran Mediasi Dari Brand Trust = The Effect of Social Media Marketing Activities (SMMA) on Consumer's Purchase Decision on Coffee Shop Brands: The Mediating Role of Brand Trust