Indah Tri Novita
Analisis Pengaruh Media Sosial Terhadap Loyalitas Merek (Studi: Fan Page Facebook Susu Pertumbuhan di Indonesia) = The Analysis of Social Media Effect to Brand Loyalty (Study Case: Facebook Fan Page for Growing Up Milk in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Dita Sari Suwandi
Pengaruh Pengalaman Merek terhadap Loyalitas Merek melalui Kegemaran Merek, Hubungan diri dengan Merek dan Afeksi Merek sebagai Variabel Mediasi pada Konsumen Perawatan Kulit Avoskin di Jabodetabek = The Influence of Brand Experience on Brand Loyalty through Brand Passion, Self-Brand Connection, and Brand Affection as Mediation Variables towards Consumers of Avoskin in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Seruni Kusuma Ningrum
Pengaruh Customer-based Brand Equity terhadap Brand Preference dan Purchase Intention pada e-wallet DANA Indonesia = Analysis of The Impact of Customer-based Brand Equity to Brand Preference and Purchase Intention of e-wallet DANA Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi Membership
Pengaruh K-Pop sebagai Brand Ambassador Terhadap Konsumen = The Affect of K-Pop as Brand Ambassador to Consumer
[Fakultas Ekonomi dan Bisnis Universitas Indonesia, Fakultas Ekonomi dan Bisnis Universitas Indonesia], 2023
 UI - Makalah dan Kertas Kerja
Nindya Kinanti
Pengaruh Perceived Brand Value terhadap Brand Loyalty pada Sustainable Brand dan Conventional Brand = The Influence of Perceived Brand Value on Brand Loyalty for Sustainable and Conventional Brand.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership