Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)

Impact of Influencer Attributes on Purchase Intention with Characterizations as Mediator: A Study of Social Media Beauty Influencer Marketing on a Gen-Z TikTok Users in Indonesia = Dampak Atribut Influencer Terhadap Niat Pembelian dengan Karakterisasi sebagai Mediator: Studi Sosial Media Influencer Kecantikan Pemasaran pada Pengguna TikTok Gen-Z di Indonesia

Pengaruh Food Mega Influencer di TikTok terhadap Niat Beli Konsumen melalui Kredibilitas sebagai Mediasi (Studi pada Pengikut TikTok Vinny Laurencia) = The Influence of TikTok Food Mega Influencer on Consumer Purchase Intention through Credibility as a Mediator (A Study on Vinny Laurencia's TikTok Followers)

Tiktok Influencers Credibility and Gen Z Purchase Intention for Beauty Products: Moderating Role of Materialism = Kredibilitas Influencer Tiktok dan Niat Beli Generasi Z Terhadap Produk Kecantikan: Peran Moderator Materialisme

Pengaruh Electronic Word of Mouth (eWOM) dan Information Credibility pada Media Sosial TikTok terhadap Online Purchase Intention Produk Skincare di Kalangan Generasi Z = The Influence of Electronic Word of Mouth (eWOM) and Information Credibility on Social Media TikTok on Online Purchase Intention of Skincare Products among Generation Z