Adinda Salsabila Dyanti Putri
Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Zilla Rehuel Lanterani
Pengaruh perceived social media marketing activities terhadap consumer based brand equity dengan brand experience sebagai variabel mediasi dan co-creation behaviour sebagai variabel moderasi: studi pada pengikut Instagram Shopee Indonesia di Jakarta = The effect of perceived social media marketing activities on consumer-based brand equity with brand Experience as Mediation Variables and Co- Creation behaviour as moderation variables: studies on followers of Shopee Indonesia's Instagram in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Novita Indar Pratama
Pengaruh social media marketing activities terhadap brand equity dan customer response: studi pada Instagram Bittersweet by Najla = The effect of social media marketing activities on brand equity and customer response: study on Bittersweet by Najla's Instagram
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Clarissa Setyadi
Strategi social media marketing untuk meningkatkan consumer engagement (studi kasus pada brand Ittaherl di Instagram) = Social media marketing strategy to intensify consumer engagement (case study about Ittaherl brand in Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Fidyah Hanan Maulani
Analisis pengaruh perceived social media marketing activities terhadap brand loyalty efek mediasi brand dan value consciousness. Studi kasus: smartphone Samsung = The influence of perceived social media marketing activities on brand loyalty the mediation effect of brand and value consciousness.Case study: Samsung smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership