Lovelock, Christopher H.
Services marketing
Prentice-Hall, 1960
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Webster, Frederick E.
Industrial marketibg strategy
John Wiley & Sons, 1991
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Spitz, A. Edward
Marketing resources : allocation and optimization
Petrocelli Book, 1974
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Kotler, Philip
Marketing management
Prentice-Hall, 2000
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Shapiro, Stanley J.
Marketing management: readings in aperational effectiveness/Stanley J. Shapiro, Jean-Charles Chebat
New York Harper&Row 1974, 1974
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