Analisis Faktor-Faktor yang Memengaruhi Impulsive Buying pada TikTok Live Shopping Menggunakan Parasocial Relationship Theory, Flow Theory, dan Technology Affordance = Analysis of Factors Influencing Impulsive Buying on Tiktok Live Shopping Using Parasocial Relationship Theory, Flow Theory, and Technology Affordance

Hubungan Parasosial, Materialisme, dan Pembelian Impulsif pada Emerging Adults Penggemar Selebritas Asal Korea Selatan = Parasocial Relationships, Materialism, and Impulse Buying among Emerging Adult Fans of South Korean Celebrities

Peran Source Credibility dan Fairness pada pembentukan parasocial relationship dan product interest serta pengaruhnya pada minat pembelian dan E-Wom = The role of Source credibility and Fairness on the formation of parasocial relationship and product interest and its effect on purchase intention and E-Wom on beauty brands in Indonesia

Hubungan Parasosial Idol Group Korea Selatan TREASURE Melalui Aplikasi Weverse = Parasocial Relationship of South Korean Idol Group TREASURE Through Weverse Application

Pengaruh Hubungan Parasosial terhadap Pembentukan Personal Branding Social Media Influencer (Studi Kasus: Akun Instagram @ariefmuhammad) = The Impact of Parasocial Relationship on Personal Branding Development of Social Media Influencer (Case Study: Instagram Account @ariefmuhammad)