Sentanu, Bintang Pramudya
Pengaruh Social Media Marketing Elements Terhadap Consumer-brand Engagement dan Brand Knowledge pada Brand Kahf = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Kahf Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Muhammad Zhillan Ghifari
Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi Consumer Willingness to Pay for Premium Running Watch: Studi Pada Garmin Indonesia = Significance of Social Media Marketing Activities, Brand Equity and Brand Loyalty to Predict Consumer Willingness to Pay for Premium Running Watch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Rayhan Rizki Dharmawan
Pengaruh Social Media Marketing Efforts Terhadap Brand Equity dan Consumer Response (Studi Pada Konsumen Starbucks Indonesia di Jakarta) = The Effect of Social Media Marketing Efforts on Brand Equity and Consumer Response (Study on Starbucks Indonesia's Consumer in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Clarissa Setyadi
Strategi social media marketing untuk meningkatkan consumer engagement (studi kasus pada brand Ittaherl di Instagram) = Social media marketing strategy to intensify consumer engagement (case study about Ittaherl brand in Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Adinda Salsabila Dyanti Putri
Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership