Candy Bestari Purnomo
Hubungan Kredibilitas dan Daya Tarik Influencer terhadap Brand Trust Perusahaan (Studi Mengenai Hubungan Influencer Korea Reomit Terhadap Kepercayaan Masyarakat Kepada PT. Bank Negara Indonesia Persero, Tbk.) = The Relationship between Credibility and Attractiveness of Influencers on Company Brand Trust (Study on the Relationship of Korean Reomit Influencer on Public Trust toward PT. Bank Negara Indonesia Persero, Tbk.)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
UI - Skripsi Membership
Fransiskus Ryan Satya Dewangga
Pengaruh Digital Influencer dan Brand Engagement in Self Concept terhadap Intention to Purchase Konsumen = The Role of Digital Influencer and Brand Engagement in Self Concept on Consumer Intention to Purchase
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
UI - Skripsi Membership
Dewinta Ayu Permatasari
Pengaruh Trait Openness to Experience sebagai Moderator antara Kredibilitas Influencer Instagram dan Intensi Membeli = The Effect of Openness to Experience Trait in Moderating Instagram Influencer Credibility and Purchase Intention
Fakultas Psikologi Universitas Indonesia, 2020
UI - Skripsi Membership
Panggabean, Ririn Novita
Pengaruh Karakteristik Influencer Terhadap Loyalty to Influencer, Product Attitude, dan Purchase Intention = The Effect of Influencer Characteristics on Loyalty to Influencer, Product Attitude, and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
UI - Tesis Membership
Salsabil Dwi Kusuma Prasetyo
Dampak Attractiveness, Reliability dan Expertise Influencer terhadap Purchase Intention pada Aplikasi Tiktok = The Impact of Influencer Attractiveness, Reliability and Expertise on Purchase Intention on the Tiktok Application
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
UI - Tesis Membership