Alternatif Pengukuran Tingkat Ekuitas Merek Menggunakan Analitika Media Sosial: Studi Kasus Top Brand Index = Alternatives for Measuring Brand Equity Using Social Media Analytics: A Case Study of Top Brand Index

Alternatif Pengukuran Tingkat Ekuitas Merek Menggunakan Analitika Media Sosial: Studi Kasus Top Brand Index = Alternatives for Measuring Brand Equity Using Social Media Analytics: A Case Study of Top Brand Index

Pengaruh brand equity terhadap brand preference (analisa regresi pengaruh brand equity media berita CNN Indonesia terhadap brand preference) = The impact of brand equity against brand preference regression (analysis of effect of brand equity media news CNN Indonesia against brand preference)

Pengaruh brand communication terhadap brand equity melalui Facebook, studi kasus: Pertamax = The impact of brand communication on brand equity through facebook : case study Pertamax

Analisis ekuitas merek internal perusahaan di kategori high involvement: studi pada Nike Indonesia = Analysis of company internal brand equity in category high involvement: study on Nike Indonesia