Kayrana Amadyatara
Pengaruh perceived quality dan brand trust terhadap brand loyalty: studi kasus rebranding Indosat menjadi Indosat ooredoo = The influence of perceived quality and brand trust towards brand loyalty: a case study of Indosat rebranding to Indosat ooredoo
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Ajie Prio Prasetyo
Pengaruh brand equity terhadap brand preference (analisa regresi pengaruh brand equity media berita CNN Indonesia terhadap brand preference) = The impact of brand equity against brand preference regression (analysis of effect of brand equity media news CNN Indonesia against brand preference)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis Membership
Anggun Nabila
Analisis brand equity menurut persepsi peserta asuransi kesehatan PT. X Pasca Rebranding tahun 2011 = Analysis of brand equity according to the insured?s perception in PT. X After Rebranding on 2011 / Anggun Nabila
2011
 UI - Skripsi Open
Dwi Febriani Cahyaningsih
Pengaruh brand communication terhadap brand equity melalui Facebook, studi kasus: Pertamax = The impact of brand communication on brand equity through facebook : case study Pertamax
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Aries Susanty
The relationship between brand equity, customer satisfaction, and brand loyalty on coffee shop: study of excelso and starbucks. / Aries Susanty, Eirene Kenny
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
 Artikel Jurnal