Analisis Pengaruh Estetika Visual Produk terhadap Willingness To Pay Premium Konsumen untuk Produk Tumbler Premium dengan Memperhatikan Keterlibatan Kategori Produk dan Brand Familiarity = The Analysis of Visual Product Aesthetics Effect on Consumers Willingness to Pay Premium for Premium Tumbler Products with Consideration of Product Category Involvement and Brand Familiarity

Apakah mahasiswa "matre" membeli barang tabu? pengaruh jenis barang dan tipe relasi terhadap jumlah uang yang dibayarkan dan tingkat kegeraman moral dengan moderasi tingkat materialisme = Will materialist college students buy taboo goods type of goods and type of relations effect on willingness to pay and moral outrage with moderation of materialism level

Peran Source Credibility dan Parasocial Relationship Dalam Mengidentifikasi Willingness to Buy: Studi Eksperimen Produk Ramyeon Tray = The Role of Source Credibility and Parasocial Relationships in Identifying Willingness to Buy: An Experimental Study of Ramyeon Tray Product

Perhitungan Besaran Willingness To Pay dengan Metode Stated Preference untuk Pengurangan Risiko Kecelakaan dan Fatalitas pada Mahasiswa = Calculating Willingness To Pay Value with Stated Preference Method for Decreasing Crash and Fatalities Risk from College Student Perspective

Analisis pengaruh brand jealousy, brand love dan materialism terhadap willingness to pay premium: studi pada produk tas merek Coach = Understanding the influence of brand jealousy, brand love and materialism towards willingness to pay premium: study on Coach's handbag