Open Innovation: Analisis Gamification terhadap Intention of Engagement dan Brand Attitude (Studi pada Pengguna Shopee Games) = Open Innovation: Analysis of Gamification on Intention of Engagement and Brand Attitude (Study of Shopee Games Users)

Pengaruh gamification pada loyalty program terhadap attitude towards loyalty program dan behavioral intention pada aplikasi m-commerce = The effect of gamification on loyalty program towards attitude towards loyalty program and behavioural intention on m-commerce

Pengaruh Gamification Feature Terhadap Brand Equity dan Brand Engagement ( Studi pada pemain Shopee Games ) = The effect of gamification feature toward brand equity and brand engagement ( study on Shopee Games player )

Penggunaan Technology Acceptance Model (TAM) untuk Menganalisis Intention of Engagement dan Brand Attitude pada Platform Video Streaming (Studi Gamifikasi pada Pengguna Vidio Arcade) = The Use of Technology Acceptance Model (TAM) to Analyze the Intention of Engagement and Brand Attitude on Video Streaming Platform (The Gamification Case of Vidio Arcade Users)

Pengaruh Gamification Terhadap Customer Brand Engagement Game Farm Traveloka = The Impact Of Gamification On Customer Brand Engagement Of Game Farm Traveloka